A B2B one-liner is a concise statement your customers can use to clearly explain what business they’re in and what they offer. It is the most powerful tool they can use to make potential clients curious about their brand.
It is also known as their “elevator pitch.”
A one-liner may seem simple to create but it may lose its effectiveness if it’s too long, vague (“We make dreams come true…”), or so technical that only someone in the industry would understand!
The best way to help your clients craft their B2B one-liner is by following these three basic steps: