3 Simple Steps to Create a Memorable B2B One-Liner

3 Simple Steps to Create a Memorable B2B One-Liner

August 15, 2022 | By Craig Grossman | No Comments

A B2B one-liner is a concise statement your customers can use to clearly explain what business they’re in and what they offer. It is the most powerful tool they can use to make potential clients curious about their brand.

It is also known as their “elevator pitch.”

A one-liner may seem simple to create but it may lose its effectiveness if it’s too long, vague (“We make dreams come true…”), or so technical that only someone in the industry would understand!

The best way to help your clients craft their B2B one-liner is by following these three basic steps:

This article is reserved content for B2B Writing Success premium members. To continue reading this article please log in or become a member today.

About the Author

Craig Grossman

Craig Grossman

I'm a freelance B2B content and copywriter based in Spokane, WA. I learned a ton of business lessons as a gourmet foods broker for over 30 years! Luckily, I sold my business in January 2020 to become a full-time copywriter. I'm certified by AWAI as an SEO, UX, and Sales Enablement Copywriting Specialist. My downtime activities include hiking, skiing, gardening, investing, and being the "Bubble Guy" at children's events.

Latest in B2B Copywriting

Leave a Reply

Scroll to Top