Why You Should Use Solution Selling Instead of Product Selling

Why You Should Use Solution Selling Instead of Product Selling

August 29, 2022 | By Barbara Field | No Comments

You already know copy that just highlights how great a company or client is doesn’t work. And hype-y copy has never worked for B2B.

Prospects don’t want promotional sales talk; they want to know what’s in it for them and their ROI.

Now, it’s not that B2B copywriters make the mistake of exaggerating — it’s that they get too mired in the details of the product or service. For big ticket items, that could mean being overly focused on features and sticker price.

So what kind of copy does work? Well, copy we write should sell the outcome.



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About the Author

Barbara Field

Barbara Field

Barbara Field helps people tell their stories through Writing Life Stories (guided memoir writing for non-writers) and The Writing Field (marketing, content & editorial). She was formerly on staff at CBS, Harcourt Brace and UC San Diego. Barbara gives keynote speeches, freelances content for companies and is a contributing writer for Verywell Mind. She also published in The New York Times, Forbes, Shape and elsewhere. Her novel won a Writer's Digest fiction award. Barbara recently moved to Venice, Florida. Contact her at barbara@writinglifestories.com or barbara@thewritingfield.com.

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