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Search Results: ideas for content

This Secret B2B Market Pays Well and Isn’t Crowded

Content Roadmap: How and Why to Get B2B Content Retainer Gigs

May 26, 2020

…to consistently generate content ideas, and tips and tricks to write more efficiently and effectively. Last week, we talked about the seven steps to follow to get hired to write content. Today, in our last installment, we’re going to talk about the holy grail for content writers… the retainer assignment… what it is… why your client might want to give you one… and why you would want one. And how to get one. This article is reserved content for B2B…

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Reality Blog: Gaining Traction from Distractions

B2B Content Roadmap Best Practice: Who Are You Writing For?

April 28, 2020

…story was the same — in essence — the audience was different, so you adjusted your telling. It’s the same in the business world. Here’s an example: This article is reserved content for B2B Writing Success premium members. To continue reading this article please log in or become a member today….

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Social Media RM: Content Strategy for Social Media

Social Media Mktg Roadmap: Content Strategy for Social Media

December 7, 2021

…rwise, it’s not being used to its full advantage. That’s where you come in as an expert marketer knowing how to add social media, not just a writer. This article is reserved content for B2B Writing Success premium members. To continue reading this article please log in or become a member today….

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3 Questions to Help You Find Content Ideas

3 Questions to Help You Find Content Ideas

August 14, 2017

…orget.) Just by doing these two things, you’ll be creating a Swipe File of ideas for the next time you need one. Of course, nothing is foolproof. While having this type of Swipe File is a smart practice, it won’t ensure you have something to write about 100% of the time. Sometimes, you need a different strategy for coming up with new content ideas. When you’re brainstorming to come up with a concept, ask yourself these three questions. This articl…

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"Hidden" Content Marketing Writing Opportunities

Three “Hidden” Content Marketing Opportunities for B2B Writers

August 6, 2020

…ntly found that 79% of Executive B2B Buyers typically consume 17 pieces of content before they choose to purchase. This behavior means they’ve likely browsed the website, maybe watched a video or webinar, read an e-book. Each of those content pieces has led them to another one or answered a specific question. And out of that average, five pieces of content are consumed before they ever speak to a sales rep. This kind of opportunity is exciting for

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5 Tips to Create Content Ideas Editors Will Love

5 Tips to Create Content Ideas Editors Will Love

July 16, 2018

…hat is already hot, but let your target market help you out. Try the following tips and become an idea generator your editors and clients will love. This article is reserved content for B2B Writing Success premium members. To continue reading this article please log in or become a member today….

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A CM Best Practice: What Do You Write? Ideas Here

3 Tips for Finding Engaging Content Marketing Topics

December 21, 2017

…ontent to attract new buyers. So, what do you do when your client asks you for content marketing topics? Instead of jumping in and brainstorming ideas, I recommend you start with an Editorial Plan. Create an Editorial Plan An Editorial Plan identifies the topics you’re going to cover over the next month, or even the next year. I find a three-month period usually makes the most sense. Let’s say you’re writing an email newsletter for a client that i…

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Reality Blog: Repurposing Content for Your Clients

Reality Blog: Repurposing Content for Your B2B Copywriting Clients

May 20, 2020

…a copywriter, how do you decide how much of the wording to keep… how much to rewrite… and what to charge for this service? Here’s how I handled it… This article is reserved content for B2B Writing Success premium members. To continue reading this article please log in or become a member today….

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CM Best Practice: Tools and Tricks - How to Write

How To Find Topics for B2B Content Marketing

April 14, 2014

…able to do business with him. The key to Jason’s success was answering questions. It can be the key to your success with B2B content marketing, too. This article is reserved content for B2B Writing Success premium members. To continue reading this article please log in or become a member today….

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3 Tips for Writing Winning Content

March 27, 2017

…f humor After this webinar, you’ll have the tools to write powerful content that gets results — what every client wants! The replay is posted below: This article is reserved content for B2B Writing Success premium members. To continue reading this article please log in or become a member today….

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