Articles by Barbara Field

How to Repurpose Content to Attract New Clients

How to Repurpose Content to Attract New Clients

By Barbara Field / September 19, 2022

Here are some tips to repurpose content for your own marketing and help you make your past efforts work for your future.

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Why You Should Focus on Solution Selling

Why You Should Use Solution Selling Instead of Product Selling

By Barbara Field / August 29, 2022

Don’t get mired in details and technical features when writing B2B copy… to be more effective, focus on solution selling instead.

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7 Ways to Use This Secret Tactic to Get More Clients

By Barbara Field / August 11, 2022

New copywriters often leave money on the table by not using this tool to get more clients. Here are seven ways you avoid that fate.

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3 Tips to Create Fun B2B Marketing Content

3 Tips to Create Fun B2B Marketing Content

By Barbara Field / July 7, 2022

Write fun B2B marketing, and you’ll forge deeper connections with customers, making them want to come back for more.

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5 Ways to Use Storytelling to Attract New Clients

5 Surprising Ways to Use Storytelling to Attract New Clients

By Barbara Field / May 30, 2022

Here are five unexpected ways to use your marketing to incorporate storytelling to attract B2B clients and boost your profits.

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Use Top B2B Brand Storytelling for Your Business

Use Top B2B Brand Storytelling Techniques for Your Own Business

By Barbara Field / May 3, 2022

Find out how you can adapt these techniques for B2B brand storytelling used by top B2B brands for your own copywriting business.

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Rocket Your Copywriting Business with Emotional Storytelling

Rocket Your Copywriting Business with Emotional Storytelling

By Barbara Field / April 14, 2022

Even in B2B copy, one of the most effective methods of persuading someone to buy is emotional storytelling.

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Land Your First Client by Being Kind to Strangers

Land Your First Client by Being Kind to Strangers

By Barbara Field / January 27, 2022

Just starting out and don’t have a large network? Try this advice ─ be open and kind to strangers… and land your first client.

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