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Articles by Barbara Field

Use Top B2B Brand Storytelling for Your Business

Use Top B2B Brand Storytelling Techniques for Your Own Business

By Barbara Field / May 3, 2022

Find out how you can adapt these techniques for B2B brand storytelling used by top B2B brands for your own copywriting business.

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Rocket Your Copywriting Business with Emotional Storytelling

Rocket Your Copywriting Business with Emotional Storytelling

By Barbara Field / April 14, 2022

Even in B2B copy, one of the most effective methods of persuading someone to buy is emotional storytelling.

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Land Your First Client by Being Kind to Strangers

Land Your First Client by Being Kind to Strangers

By Barbara Field / January 27, 2022

Just starting out and don’t have a large network? Try this advice ─ be open and kind to strangers… and land your first client.

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