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Articles by Bob Bly

How to Write Subject Lines That Get Your Email Opened and Read

Write Subject Lines That Get Your Email Opened

By Bob Bly / July 2, 2015

Prospects decide quickly if they will open your email. Here’s how to write subject lines that will get your emails opened … and read.

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Secrets of Successful B2B Lead Generation

Secrets of Successful B2B Lead Generation

By Bob Bly / November 17, 2014

Master copywriter Bob Bly presents his secrets for successful B2B lead generation in this video from the B2B Online Summit.

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Secrets of B2B Lead Generation

By Bob Bly / March 28, 2014

Find out why copywriters who can write strong lead generation copy are always in high demand and discover some of their secrets.

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B2B Copywriting: Copy vs. Content Marketing

By Bob Bly / July 31, 2013

Bob Bly provides insight into the differences between B2B copy and content marketing and the role each plays in B2B marketing.

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B2B Buyers Want Personal Benefits

By Bob Bly / June 12, 2013

Bob Bly examines a unique aspect of B2B copywriting – the dual needs and emotions of the B2B buyer.

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7 Ways B2B Marketing Is Different

By Bob Bly / June 12, 2013

Bob Bly examines some important differences between copywriting for the consumer market and the B2B market.

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B2B Marketing: 5 Big Myths

By Bob Bly / June 8, 2013

Bob Bly examines the myths that online and social media have replaced print direct response media and white papers in B2B marketing.

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