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Prospects decide quickly if they will open your email. Here’s how to write subject lines that will get your emails opened … and read.
Master copywriter Bob Bly presents his secrets for successful B2B lead generation in this video from the B2B Online Summit.
Find out why copywriters who can write strong lead generation copy are always in high demand and discover some of their secrets.
Bob Bly provides insight into the differences between B2B copy and content marketing and the role each plays in B2B marketing.
Bob Bly examines a unique aspect of B2B copywriting – the dual needs and emotions of the B2B buyer.
Bob Bly examines some important differences between copywriting for the consumer market and the B2B market.
Bob Bly examines the myths that online and social media have replaced print direct response media and white papers in B2B marketing.