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Articles by Candice Lazar

The Powerful Sales Copywriting Tool Hiding in Plain Sight

The Powerful Sales Copy Tool Hiding in Plain Sight

By Candice Lazar / May 13, 2019

There’s a powerful sales tool on B2B websites most copywriters never think about. Here’s what it is and how you can use it to help your clients.

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How to Write a Fascinating B2B Video Script

How to Write a Fascinating B2B Video Script

By Candice Lazar / April 15, 2019

Fascinating B2B videos start with a well-written script. Here’s how to make your B2B video scripts more engaging and interesting.

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How to Avoid 7 Common B2B Copywriting Mistakes

How to Avoid 7 Common B2B Copywriting Mistakes

By Candice Lazar / March 14, 2019

New copywriters often make these common B2B copy mistakes. Here’s how you can avoid them so your copy is more effective.

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Make B2B Social Media Work Harder for Your Clients

Make B2B Social Media Work Harder for Your Clients

By Candice Lazar / December 10, 2018

Many B2B companies use social. A few more do social monitoring. But here’s the important next step…

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Captivate Any Audience with This Writing Technique

Captivate Any Audience with This Writing Technique

By Candice Lazar / November 19, 2018

Use this writing technique to flood your prospect’s brain with feel-good hormones that encourage a positive response to your writing.

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Why Copywriting Deadlines Work — and How to Use Them to Your Advantage

How to Use Deadlines to Your Advantage

By Candice Lazar / October 8, 2018

Copywriting deadlines are a powerful tool in helping you get your work done… and probably in more ways than you’ve thought about.

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5 Tips for a Powerful B2B Blog

5 Tips for a Powerful B2B Blog

By Candice Lazar / September 17, 2018

B2B blogs are a cornerstone of a good content marketing strategy. Here are five tips to make any B2B blog better.

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Overcoming the Head Trash Holding You Back

Overcoming the Head Trash Holding You Back

By Candice Lazar / September 3, 2018

Don’t let negative beliefs hold you back from the success you deserve. Here’s how to kick head trash to the curb.

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Adapting Content for an International Audience

Adapting Content for an International Audience

By Candice Lazar / August 20, 2018

When writing for an international audience, there are a few adjustments you need to make. Here’s what you need to know…

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7 Effective Strategies for Generating B2B Leads

7 Effective Strategies for Generating B2B Leads

By Candice Lazar / July 9, 2018

Your B2B clients are always looking for ways to get more leads. Here are seven strategies you can use.

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