Articles by Candice Lazar
There’s a powerful sales tool on B2B websites most copywriters never think about. Here’s what it is and how you can use it to help your clients.
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Fascinating B2B videos start with a well-written script. Here’s how to make your B2B video scripts more engaging and interesting.
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New copywriters often make these common B2B copy mistakes. Here’s how you can avoid them so your copy is more effective.
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Many B2B companies use social. A few more do social monitoring. But here’s the important next step…
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Use this writing technique to flood your prospect’s brain with feel-good hormones that encourage a positive response to your writing.
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Copywriting deadlines are a powerful tool in helping you get your work done… and probably in more ways than you’ve thought about.
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B2B blogs are a cornerstone of a good content marketing strategy. Here are five tips to make any B2B blog better.
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Don’t let negative beliefs hold you back from the success you deserve. Here’s how to kick head trash to the curb.
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When writing for an international audience, there are a few adjustments you need to make. Here’s what you need to know…
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Your B2B clients are always looking for ways to get more leads. Here are seven strategies you can use.
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