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Articles by Candice Lazar

How to Help Your Clients Fix This Common B2B Website Problem

The Problem with Your B2B Client’s Website

By Candice Lazar / May 21, 2018

B2B companies have a huge challenge managing their websites. Here’s how you can help.

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8 Tips for Writing Infographics Readers Will Love

8 Tips for Writing Infographics Readers Will Love

By Candice Lazar / April 16, 2018

Infographics are an interesting and engaging way to share key statistics. Here’s how to create them.

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How to Choose and Work with B2B Influencers

How to Choose and Work with B2B Influencers

By Candice Lazar / February 12, 2018

Working with B2B influencers can be an effective marketing strategy. Here’s how you can find and work with B2B influencers.

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7 Ways to Impress Your Client at an In-Person Meeting

7 Tips for an In-Person Meeting with a Client

By Candice Lazar / September 4, 2017

Your client calls and wants an in-person meeting. Here are 7 ways you can impress them and make sure the appointment goes smoothly.

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3 Questions to Help You Find Content Ideas

3 Questions to Help You Find Content Ideas

By Candice Lazar / August 14, 2017

Have you ever sat down to write and desperately needed content ideas? Here are three questions to ask to get unstuck.

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How to Write B2B Emails Your Audience Can’t Wait to Open

How to Write B2B Emails That Get Opened and Read

By Candice Lazar / July 17, 2017

B2B emails don’t have to be dull and lifeless. Use these tips to write emails your audience can’t wait to open and read.

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7 Key Techniques B2B Writers Can Learn from B2C

7 Key Techniques B2B Writers Can Learn from B2C

By Candice Lazar / March 2, 2017

B2B writing doesn’t have to be dense or boring. By taking a few cues from B2C copy, B2B writers can create copy buyers enjoy reading.

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5 B2B Marketing Trends that Impact Your Copywriting Business

5 B2B Marketing Trends that Impact Copywriters

By Candice Lazar / January 16, 2017

Here are five key trends to watch for in B2B marketing this year, and what they’ll mean for your copywriting business.

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Why Social Selling is Critical to Your Business

Why Social Selling is Critical to Your Business

By Candice Lazar / December 12, 2016

If you’ve ever approached a prospect on social media, then you’ve engaged in social selling. If not — now is the time to start!

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