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Articles by Curtis Dennis

Reality Blog: A Reality Blogger Retrospective

Reality Blog: A Reality Blogger Retrospective

By Curtis Dennis / October 27, 2021

Since AWAI has chosen the next B2B Reality Blogger, a brief retrospective seemed like an excellent topic for my last post.

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Reality Blog: Per-Word Pricing Strategies

Reality Blog: Per-Word Pricing Strategies

By Curtis Dennis / October 20, 2021

My client insists on “per-word pricing” for projects. What should I charge? Today I discuss the best per-word pricing strategies.

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Reality Blog How Keywords Work

Reality Blog: How Keywords Work

By Curtis Dennis / October 13, 2021

As soon as I saw his keyword list, I knew I’d be explaining how keywords work to yet another client. Luckily, I own a keyword funnel.

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Reality Blog: A Marketing Plan for Copywriters

Reality Blog: A Marketing Plan for Copywriters

By Curtis Dennis / October 6, 2021

So I shared a few marketing ideas with him and realized they could work for a copywriter’s marketing plan, too. So here they are…

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Reality Blog: Isaac Newton's Copywriting Laws

Reality Blog: Isaac Newton’s Three Laws of Copywriting

By Curtis Dennis / September 29, 2021

Newton’s Laws could be called the three laws of copywriting. Inside, I explain how 400-year-old science can grow your business today.

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Dealing with client edits and rewrites

Reality Blog: Dealing with Client Edits and Rewrites

By Curtis Dennis / September 22, 2021

Two clients have asked me for a complete project rewrite. So, here’s what I’ve learned about dealing with client edits and rewrites.

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Reality Blog: Freelance or a Copywriting Job?

Reality Blog: Your Options ─ Freelance or a Copywriting Job?

By Curtis Dennis / September 15, 2021

Copywriter options are to take a job or freelance, right? We’ll discuss their pros and cons, and a third option to consider, too.

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Tale of two clients

Reality Blog: A Tale of Two Clients

By Curtis Dennis / September 8, 2021

So here’s my tale of two new clients and how their different perspectives impacted the discovery call, scope of their projects, and my fees.

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Reality Blog: A Discovery Call Changed It All

Reality Blog: A Discovery Call Changed It All

By Curtis Dennis / September 1, 2021

I’ve just started my second project with an agency, and I thought it would be my last. But then, one discovery call changed it all.

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Reality Blog: How Do I Know if I’m…?

Reality Blog: How Do I Know if I’m…?

By Curtis Dennis / August 25, 2021

I’ve responded to a few of the “How do I know?” posts directly but decided to compile a few for this week’s Reality Blog post.

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