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Articles by Dana Zarcone

The Perfect Lead Magnet in 8 Easy Steps

The Perfect Lead Magnet in 8 Easy Steps

By Dana Zarcone / July 30, 2015

A lead magnet captures your prospect’s attention. Here is an easy 8-step process for developing the perfect lead magnet.

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5 Strategies to Identify Keywords for White Papers

5 Strategies to Identify Keywords for White Papers

By Dana Zarcone / July 9, 2015

Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.

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The Impact of Mobilegeddon on B2B Websites

The Impact of Mobilegeddon on B2B Websites

By Dana Zarcone / June 11, 2015

Google recently launched a new algorithm that brought on what has been termed “Mobilegeddon.” Here’s what you need to know.

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Seven Ways to Avoid the Pain of Bad Ergonomics

Seven Ways to Avoid the Pain of Bad Ergonomics

By Dana Zarcone / March 26, 2015

The freedom of working from home is great — until you start having pain from a workspace without good ergonomics. Here’s how to avoid the pain.

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How to Eliminate Low-Quality Backlinks

How to Eliminate Low-Quality Backlinks

By Dana Zarcone / February 12, 2015

All links to your site aren’t helpful. Here’s how to eliminate backlinks that harm search results and what to do if you can’t get them removed.

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6 Ways to Optimize Your Blog for Backlinks

6 Ways to Optimize Your Blog for Backlinks

By Dana Zarcone / January 19, 2015

Good backlinks will boost your SEO results. One way to get them is to optimize your blog for quality backlinks. Here’s how.

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The Top 8 Criteria for a High-Quality Backlink

The Top 8 Criteria for a High-Quality Backlink

By Dana Zarcone / January 15, 2015

Getting backlinks to your website isn’t enough for effective SEO — they must be good ones. Here are 8 criteria to check when getting backlinks.

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6 Creative Strategies to Get Links to Your Site

6 Creative Strategies to Get Links to Your Site

By Dana Zarcone / December 29, 2014

Having links to your site not only guides prospects to you, they can boost your search results. Here are 6 ways to get good links.

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6 Key Strategies for On-Page Optimization

6 Key Strategies for On-Page Optimization

By Dana Zarcone / December 22, 2014

On-page optimization plays a major role in establishing rapport with your prospect, ensuring a great user experience, and driving sales.

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7 Strategies to Make Your Keywords Count

7 Strategies to Make Your Keywords Count

By Dana Zarcone / December 15, 2014

The role of keywords in your SEO strategy may have changed, but they are still vitally important. Here’s how to use them correctly.

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