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Articles by Ed Gandia

Should You Call Out Bad Content?

Should You Call Out Bad Content?

By Ed Gandia / January 7, 2021

You’ve probably received or seen bad content — like a poorly designed offer… Should you point it out to the company while offering to fix it? Maybe… if you do it the right way.

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What to Do When a B2B Client Proposal Backfires

What to Do When a B2B Client Proposal Backfires

By Ed Gandia / December 25, 2020

In this video tip, Ed Gandia coaches one of his clients on how to handle a proposal to her B2B client that didn’t go well.

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What Your Qualification Form Is Trying to Tell You

What Your B2B Client Qualification Form Is Trying to Tell You

By Ed Gandia / December 10, 2020

The qualification form on your website is a good way to screen potential B2B clients. But what do you do when your prospect doesn’t provide much detail to tell you what they’re looking for? Your form will reveal all you need to know.

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Setting Healthy B2B Client Boundaries

Setting Healthy Client Boundaries for B2B Freelance Success

By Ed Gandia / November 28, 2020

In this video tip, Ed Gandia discusses maintaining healthy boundaries with clients to achieve B2B freelance success.

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Where B2B Freelancers Should Focus Their Marketing

Where Should B2B Freelancers Focus Their Marketing Efforts?

By Ed Gandia / November 2, 2020

Find out which B2B freelance marketing efforts are most effective… and which are rarely worth the effort.

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Using 3 P’s to Identify the Best B2B Prospects

Using 3 P’s to Identify the Best B2B Copywriting Prospects

By Ed Gandia / October 30, 2020

In this video tip, Ed Gandia shares one of his quick and easy processes for identifying your best B2B copywriting prospects.

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B2B Content Upgrades That Are Fun and Lucrative

B2B Content Upgrades That Are Fun and Lucrative Lead Gens

By Ed Gandia / September 25, 2020

In this video tip, Ed Gandia shows you how to add fun and lucrative B2B content upgrades to your content marketing strategy.

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7 Strategies for Beating B2B Project Fatigue

7 Strategies for Beating B2B Copywriting Project Fatigue

By Ed Gandia / September 21, 2020

Longer B2B projects can make you sick of working on them. Use these seven strategies to stay focused and get your project out the door.

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4-Step Warm B2B Writing Email Prospecting Workflow

4-Step Warm Email Prospecting Workflow for B2B Freelance Writers

By Ed Gandia / August 28, 2020

In this video tip, Ed Gandia shares his workflow for using warm emails to prospect for B2B freelance copywriting clients.

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Build Your B2B Freelance Business with Risk Tolerance

Build Your B2B Freelance Writing Business with Risk Tolerance

By Ed Gandia / August 24, 2020

Succeeding in your B2B freelance writing business requires some risk. Here’s how to build some tolerance… and your business.

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