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Articles by Ed Gandia

How to Minimize Requests for Client References

How to Minimize Requests for Client References

By Ed Gandia / December 3, 2018

Requests for client references can be a real headache. Here are four strategies to reduce requests, and what to do if they insist.

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Video Tip: The Next Step with Your Copywriting Prospect

Video Tip: The Next Step with Your Prospect

By Ed Gandia / November 30, 2018

When talking with a copywriting prospect about a project, you should always discuss the next step. Here’s a simple process…

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b2b target market

Finding Your Best B2B Target Market

By Ed Gandia / November 2, 2018

Join Ed Gandia, creator of the B2B Biz Launcher program, as he explains how you can easily find your best target market.

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What to Do When a Prospect Already Has a Go-To Copywriter

When a Prospect Already Has a Go-To Copywriter…

By Ed Gandia / November 1, 2018

When a client tells you they have a go-to copywriter or they work with an ad agency, don’t give up! Here’s why…

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Video Tip: How to Avoid Payment Problems

Video Tip: How to Avoid Payment Problems

By Ed Gandia / October 26, 2018

There’s a simple way to avoid payment problems with your B2B clients. Ed Gandia explains…

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7 Reasons Not to Discount Your Copywriting Fees

7 Reasons Not to Discount Your Copywriting Fees

By Ed Gandia / October 4, 2018

When you discount your copywriting fees, you sell yourself short. Here’s why you should be raising — not lowering — your fees.

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Video Tip: A Proven Way to Tap Your Network

Video Tip: A Proven Way to Tap Your Network

By Ed Gandia / September 21, 2018

Here’s a natural and easy way to reach out to your existing network of friends and business contacts.

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Video Tip: How B2B Blogging Can Lead to High-Value Projects

Video Tip: How Blogging Leads to High-Value Projects

By Ed Gandia / August 31, 2018

Blogging for B2B companies can be just what your freelance copywriting business needs. Here’s why…

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Self-Confidence and Success as a B2B Copywriter

Self-Confidence and Success as a B2B Copywriter

By Ed Gandia / August 9, 2018

Think you need heaps of self-confidence to be successful as a B2B copywriter? Turns out you don’t! Here’s what you need instead…

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Video Tip: Should You Post Your Fees on Your Website?

By Ed Gandia / July 27, 2018

Find out why some freelancers should post their copywriting fees on their website and why some never should.

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