Articles by EG Orren
A company’s internal operations can have a large impact — positive or negative — on how effective a social media strategy is.
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After you’ve built trust with the KLT principle, you need to use the try-buy principle.
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How do you build trust with people you don’t know who don’t know you, so they’ll buy from you? Use the KLT Principle.
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For social media marketing to be effective, your client needs to have a recognizable brand. Help them develop the three Vs of branding.
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Social media strategy can be confusing. Use this article and the Roadmap to help your clients build their social media marketing plan.
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