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Articles by Erica Bartlett

Avoid Hidden Pitfalls of B2B Copywriting

5 Pitfalls to Avoid in B2B Copywriting

By Erica Bartlett / August 8, 2019

When you’re working your way towards a successful B2B writing career, you’re likely to stumble into a pitfall or two. You’re likely aware of some […]

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The Buyer’s Journey: Lessons from Trail Building

The Buyer’s Journey: Lessons from Trail Building

By Erica Bartlett / March 7, 2019

Naturally lead your B2B prospect on the buyer’s journey with these trail-building strategies.

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Your First B2B Writing Project: 10 Success Tips

Your First B2B Writing Project: 10 Success Tips

By Erica Bartlett / November 8, 2018

Congratulations! You’ve landed your first B2B writing project. Here are 10 tips to help you complete it successfully.

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