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Articles by Erica Bartlett

The Buyer’s Journey: Lessons from Trail Building

The Buyer’s Journey: Lessons from Trail Building

By Erica Bartlett / March 7, 2019

Naturally lead your B2B prospect on the buyer’s journey with these trail-building strategies.

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Your First B2B Writing Project: 10 Success Tips

Your First B2B Writing Project: 10 Success Tips

By Erica Bartlett / November 8, 2018

Congratulations! You’ve landed your first B2B writing project. Here are 10 tips to help you complete it successfully.

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