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Articles by Gordon Graham

Executive Summary: B2B Content Marketing

Gordon Graham on B2B Content Marketing

By Gordon Graham / February 5, 2018

In this video interview, Gordon Graham discusses B2B Content and the different ways content is used in today’s B2B marketing.

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The Role of White Papers in Today’s B2B Marketing

The Role of White Papers in Today’s B2B Marketing

By Gordon Graham / January 15, 2018

In this video interview, Gordon Graham discusses the place white papers have in today’s B2B marketing strategy.

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Gordon Graham: How B2B Companies Use White Papers

Gordon Graham: How B2B Companies Use White Papers

By Gordon Graham / January 5, 2017

Gordon Graham talks about how B2B companies are using white papers and how you can add them to your content marketing services.

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Latest Trends in B2B Content Marketing

Latest Trends in B2B Content Marketing

By Gordon Graham / April 28, 2016

Gordon Graham discusses the 2016 B2B Content Marketing report and highlights the best opportunities for B2B copywriters in the next year.

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New Opportunities in B2B Content Marketing

New Opportunities in B2B Content Marketing

By Gordon Graham / January 20, 2015

Gordon Graham discusses current trends in content marketing and how you can leverage your skills and get more business.

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How to Repurpose Your Content and get Paid More

By Gordon Graham / September 19, 2014

White paper expert Gordon Graham discusses ways you can repurpose content you’ve written for even more benefit.

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Tap into the Growing Demand for White Papers

By Gordon Graham / April 2, 2014

Gordon Graham reveals tips to writing effective white papers and unveils the one thing you must never put in a white paper.

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