Already a member? Login here.

Articles by Jen Phillips April

"Hidden" Content Marketing Writing Opportunities

Three “Hidden” Content Marketing Opportunities for B2B Writers

By Jen Phillips April / August 6, 2020

There are three “hidden” content marketing projects you can pitch to new or existing clients to increase your revenue and help them improve their content marketing results.

Read More →
1% Per Day to Achieve Your B2B Copywriting Goals

Achieve Your B2B Copywriting Goals by Doing This Every Single Day

By Jen Phillips April / July 30, 2020

Use this software industry technique to hit every one of your B2B copywriting goals this year.

Read More →
Make the Business Case for a B2B Content Marketing Strategy

Make the Business Case for a B2B Content Marketing Strategy

By Jen Phillips April / July 2, 2020

Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.

Read More →
6 Follow-Up Tips That Build Client Relationships

6 Follow-Up Strategies That Build B2B Client Relationships

By Jen Phillips April / June 4, 2020

Does it feel pushy to you when you think about following up with a lead? If it does, you’re not alone. But it’s necessary to build client relationships… so use these six tips to master “the follow-up”… no push required.

Read More →
7 Steps to Get Hired as a B2B Content Writer

7 Steps You Can Take Today to Get Hired as a B2B Content Writer

By Jen Phillips April / May 19, 2020

Follow these seven steps to get hired as a content writer by B2B clients, and your calendar will be full sooner than you think.

Read More →
A CM Best Practice: What Do You Write? Ideas Here

A CM Best Practice: What Are You Writing? Idea Generators

By Jen Phillips April / May 5, 2020

If you ever find yourself searching for topic ideas for your content marketing job, read on for some great idea generation techniques.

Read More →
B2B Content Best Practice: Who Are You Writing For?

B2B Content Roadmap Best Practice: Who Are You Writing For?

By Jen Phillips April / April 28, 2020

In B2B content marketing, you really need to get this one thing correct, or your copy will fail. Use these best practices to succeed.

Read More →
10 Favorite Writing Tools for Productive B2B Copywriters

10 Favorite Writing Tools for Productive B2B Copywriters

By Jen Phillips April / April 16, 2020

These 10 favorite writing tools for B2B writers keep you focused, monitor your grammar, and much more. Boost your productivity by trying one or two today.

Read More →
How Big Is the B2B Content Opportunity? So Big

How Big Is the B2B Content Marketing Opportunity? So Big…

By Jen Phillips April / April 14, 2020

B2B Content Marketing opportunities cut across every industry, and dozens of types of projects. So just how BIG is this opportunity?

Read More →
Roadmap for Success: From Michelin Guides to Blogs

Roadmap for Success: From Michelin Guides to Today’s Blog Posts

By Jen Phillips April / April 7, 2020

What do Michelin Guides and blog posts have in common? They build trust and establish expertise… and something else key to B2B leads.

Read More →
Scroll to Top