Articles by Jen Phillips April
Before you start writing content for a client, make sure you’ve got these three must-have elements for good SEO and content marketing.
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One thing a lot of copywriters don’t pay attention to is their client’s (and their own) brand voice. It’s really important, and here’s why…
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Are your marketing efforts the right ones for your business? Or are you spinning your wheels? Use your personality as your guide.
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Marketing can require a lot of outreach to get results; improve your odds by targeting past B2B clients using these four strategies.
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When you think of storytelling in B2B copy, you might think of case studies or customer success stories. And you’d be right. But the stories don’t stop there. Every piece of copy has the potential for sharing a story.
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Freelancers, you need clients to grow your business. Here’s a way to connect with prospects that’s easy and effective.
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I learned a lot of important lessons in the early days of my freelancing business. There was the phone call where the guy asked, […]
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If you’ve been around copywriting circles for more than a few minutes, you know that we’re all about the benefits. Here’s an example… Does it […]
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Being self-employed offers a ton of flexibility and freedom. You can take off when you want, work from your couch or the coffee shop, and […]
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Have you ever read a B2B “About” page? Did it offer insight into the people behind the company or was it “corporate speak” heavy on […]
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