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Articles by Jen Phillips April

3 Must-haves for SEO and Content Marketing

3 Must-Have Elements of SEO and Content Marketing

By Jen Phillips April / November 11, 2019

Before you start writing content for a client, make sure you’ve got these three must-have elements for good SEO and content marketing.

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Writing in your clients brand voice

Are You Writing Copy in Your Client’s Brand Voice?

By Jen Phillips April / October 17, 2019

One thing a lot of copywriters don’t pay attention to is their client’s (and their own) brand voice. It’s really important, and here’s why…

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Use your personality to choose your marketing

Use Your Marketing Personality to Grow Your Business

By Jen Phillips April / October 10, 2019

Are your marketing efforts the right ones for your business? Or are you spinning your wheels? Use your personality as your guide.

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4 Ways to Stay In Touch with Past B2B Clients

4 Ways to Stay In Touch with Past B2B Clients

By Jen Phillips April / September 23, 2019

Marketing can require a lot of outreach to get results; improve your odds by targeting past B2B clients using these four strategies.

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Storytelling in B2B Copywriting

Storytelling in B2B Sales Copy

By Jen Phillips April / September 16, 2019

When you think of storytelling in B2B copy, you might think of case studies or customer success stories. And you’d be right. But the stories don’t stop there. Every piece of copy has the potential for sharing a story.

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Letter of Introduction

The LOI Way to Grow Your Business

By Jen Phillips April / September 9, 2019

Freelancers, you need clients to grow your business. Here’s a way to connect with prospects that’s easy and effective.

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6 Ways to Manage Copywriting Client Expectations

Use These 6 Ways to Manage Copywriting Client Expectations

By Jen Phillips April / August 29, 2019

I learned a lot of important lessons in the early days of my freelancing business.   There was the phone call where the guy asked, […]

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3 tips to get more work

Ask These 6 Questions to Write Stronger Copy

By Jen Phillips April / August 15, 2019

If you’ve been around copywriting circles for more than a few minutes, you know that we’re all about the benefits. Here’s an example… Does it […]

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Choose Your Clients to Meet Your Goals

How to Evaluate Your Next Copywriting Projects

By Jen Phillips April / August 5, 2019

Being self-employed offers a ton of flexibility and freedom. You can take off when you want, work from your couch or the coffee shop, and […]

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How to Write Compelling B2B About Pages for Clients

By Jen Phillips April / July 22, 2019

Have you ever read a B2B “About” page? Did it offer insight into the people behind the company or was it “corporate speak” heavy on […]

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