Articles by Jen Phillips April
How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces.
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Don’t blow it by being shy about The Money Talk. Bring it up naturally and position it to highlight your value before you submit your B2B client proposal.
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If you want not just a good B2B video, but an excellent one, don’t miss these five elements you must have.
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Use this technique from journalism to let B2B copywriting clients hear what you can do for them… and set yourself up for B2B freelance success.
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Use the TEEL framework to write your B2B blogs faster and with higher quality.
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Even if you’re already using LinkedIn to connect with B2B writing clients, you’re probably still under-using this valuable tool. Read on to increase LinkedIn’s value with a three-pronged strategy for getting clients on LinkedIn.
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Don’t let lack of experience stop you. You can get B2B freelance clients, with just one sample, when you use this proven method to prospect.
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There are three “hidden” content marketing projects you can pitch to new or existing clients to increase your revenue and help them improve their content marketing results.
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Use this software industry technique to hit every one of your B2B copywriting goals this year.
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Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.
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