Articles by Jen Phillips April
When you think of storytelling in B2B copy, you might think of case studies or customer success stories. And you’d be right. But the stories don’t stop there. Every piece of copy has the potential for sharing a story.
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Freelancers, you need clients to grow your business. Here’s a way to connect with prospects that’s easy and effective.
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I learned a lot of important lessons in the early days of my freelancing business. There was the phone call where the guy asked, […]
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If you’ve been around copywriting circles for more than a few minutes, you know that we’re all about the benefits. Here’s an example… Does it […]
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Being self-employed offers a ton of flexibility and freedom. You can take off when you want, work from your couch or the coffee shop, and […]
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Have you ever read a B2B “About” page? Did it offer insight into the people behind the company or was it “corporate speak” heavy on […]
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Here’s how you can specialize — without pigeonholing yourself into one niche — and why you might want to.
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Developing one key trait (along with a few others) will help you push through any obstacles on your path to success.
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Creating content without a strategy isn’t effective. Here’s how to create a simple content marketing strategy that works.
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If you’ve ever had a thought that you’re not qualified to be a copywriter, you know about Imposter Syndrome. Here’s how to abolish it for good.
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