Articles by Jen Phillips April
There are three “hidden” content marketing projects you can pitch to new or existing clients to increase your revenue and help them improve their content marketing results.
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Use this software industry technique to hit every one of your B2B copywriting goals this year.
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Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.
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Does it feel pushy to you when you think about following up with a lead? If it does, you’re not alone. But it’s necessary to build client relationships… so use these six tips to master “the follow-up”… no push required.
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Follow these seven steps to get hired as a content writer by B2B clients, and your calendar will be full sooner than you think.
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If you ever find yourself searching for topic ideas for your content marketing job, read on for some great idea generation techniques.
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In B2B content marketing, you really need to get this one thing correct, or your copy will fail. Use these best practices to succeed.
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These 10 favorite writing tools for B2B writers keep you focused, monitor your grammar, and much more. Boost your productivity by trying one or two today.
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B2B Content Marketing opportunities cut across every industry, and dozens of types of projects. So just how BIG is this opportunity?
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What do Michelin Guides and blog posts have in common? They build trust and establish expertise… and something else key to B2B leads.
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