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Articles by Jen Phillips April

Storytelling in B2B Copywriting

Storytelling in B2B Sales Copy

By Jen Phillips April / September 16, 2019

When you think of storytelling in B2B copy, you might think of case studies or customer success stories. And you’d be right. But the stories don’t stop there. Every piece of copy has the potential for sharing a story.

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Letter of Introduction

The LOI Way to Grow Your Business

By Jen Phillips April / September 9, 2019

Freelancers, you need clients to grow your business. Here’s a way to connect with prospects that’s easy and effective.

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6 Ways to Manage Copywriting Client Expectations

Use These 6 Ways to Manage Copywriting Client Expectations

By Jen Phillips April / August 29, 2019

I learned a lot of important lessons in the early days of my freelancing business.   There was the phone call where the guy asked, […]

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3 tips to get more work

Ask These 6 Questions to Write Stronger Copy

By Jen Phillips April / August 15, 2019

If you’ve been around copywriting circles for more than a few minutes, you know that we’re all about the benefits. Here’s an example… Does it […]

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Choose Your Clients to Meet Your Goals

How to Evaluate Your Next Copywriting Projects

By Jen Phillips April / August 5, 2019

Being self-employed offers a ton of flexibility and freedom. You can take off when you want, work from your couch or the coffee shop, and […]

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How to Write Compelling B2B About Pages for Clients

By Jen Phillips April / July 22, 2019

Have you ever read a B2B “About” page? Did it offer insight into the people behind the company or was it “corporate speak” heavy on […]

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How You Can Have More Than One Copywriting Niche

How You Can Have More Than One Copywriting Niche

By Jen Phillips April / July 11, 2019

Here’s how you can specialize — without pigeonholing yourself into one niche — and why you might want to.

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The Most Necessary Traits of Successful People

The Most Necessary Traits of Successful People

By Jen Phillips April / July 1, 2019

Developing one key trait (along with a few others) will help you push through any obstacles on your path to success.

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How to Create a Simple Content Marketing Strategy

How to Create a Simple Content Marketing Strategy

By Jen Phillips April / May 20, 2019

Creating content without a strategy isn’t effective. Here’s how to create a simple content marketing strategy that works.

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How Writers can Beat Imposter Syndrome

How Writers can Beat Imposter Syndrome

By Jen Phillips April / May 2, 2019

If you’ve ever had a thought that you’re not qualified to be a copywriter, you know about Imposter Syndrome. Here’s how to abolish it for good.

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