Articles by John Mullen
John Mullen reflects on his time writing the B2B Writing Success Reality Blog, his success over the last two years, and what’s to come.
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You may not have given it much thought, but timing your blog post can be very important if you want specific results from your content.
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As freelance copywriters, we don’t run the risk of coal in our stocking, but we still need an accountability “elf.”
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As the holidays get into full swing, stores try to get your attention with discounting strategies. Which of these have you seen?
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What’s on your Christmas list as a freelancer? John Mullen has some business-boosting ideas.
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John Mullen looks at the benefits he’s received from being a freelance copywriter. Here are some of the reasons he’s a thankful freelancer.
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Most online bios are dull and lifeless. Here’s how you can bring the bios on a company’s About page to life.
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As writers, we spend hours in front of a computer screen. Here are some strategies to help alleviate tired and achy eyes.
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What is the most important copywriting skill? John Mullen finds the answer when imagining the Zombie Apocalypse.
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The purpose of email marketing is to build relationships with prospects and clients. But these mistakes may drive off your audience.
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