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Articles by John Mullen

Reality Blog: The Final Episode

Reality Blog: The Final Episode

By John Mullen / December 28, 2016

John Mullen reflects on his time writing the B2B Writing Success Reality Blog, his success over the last two years, and what’s to come.

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Reality Blog: A Writer’s Guide to Timing Your Blog Post

Reality Blog: A Writer’s Guide to Time Travel

By John Mullen / December 21, 2016

You may not have given it much thought, but timing your blog post can be very important if you want specific results from your content.

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Reality Blog: Santa’s Elves and the Accountability Problem

Reality Blog: Santa’s Elves and Accountability

By John Mullen / December 14, 2016

As freelance copywriters, we don’t run the risk of coal in our stocking, but we still need an accountability “elf.”

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Reality Blog: The Silly Season of Discounting Strategies

Reality Blog: The Season of Discounting Strategies

By John Mullen / December 7, 2016

As the holidays get into full swing, stores try to get your attention with discounting strategies. Which of these have you seen?

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All I Want for Christmas Is…

Reality Blog: All I Want for Christmas Is…

By John Mullen / November 30, 2016

What’s on your Christmas list as a freelancer? John Mullen has some business-boosting ideas.

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Reality Blog: The Thankful Freelancer

Reality Blog: The Thankful Freelancer

By John Mullen / November 23, 2016

John Mullen looks at the benefits he’s received from being a freelance copywriter. Here are some of the reasons he’s a thankful freelancer.

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Reality Blog: Online Bios that Bring People to Life

Reality Blog: Online Bios that Bring People to Life

By John Mullen / November 9, 2016

Most online bios are dull and lifeless. Here’s how you can bring the bios on a company’s About page to life.

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Reality Blog: Your Computer Screen and Your Eyes

Reality Blog: Your Computer Screen and Your Eyes

By John Mullen / November 2, 2016

As writers, we spend hours in front of a computer screen. Here are some strategies to help alleviate tired and achy eyes.

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Reality Blog: The Most Important Copywriting Skill

Reality Blog: The Most Important Copywriting Skill

By John Mullen / October 26, 2016

What is the most important copywriting skill? John Mullen finds the answer when imagining the Zombie Apocalypse.

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B2B Writing Success Member Update — May 2017

Reality Blog: Surefire Ways to Lose an Audience

By John Mullen / October 19, 2016

The purpose of email marketing is to build relationships with prospects and clients. But these mistakes may drive off your audience.

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