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Articles by Julia Borgini

Why You Must Do Email Segmenting for B2B Audiences

Why You Must Do Email Segmenting for B2B Audiences

By Julia Borgini / March 3, 2022

B2B purchases often involve a variety of decision-makers. To get the right message to the right person, use email segmenting.

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5 Amazing Examples of Pillar Pages

5 Amazing Examples of Pillar Pages with Unique Purposes

By Julia Borgini / February 21, 2022

Pillar pages for B2B companies don’t need to be boring. Here are five examples of pillar pages that are effective and entertaining.

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What Are Pillar Pages and How Do They Help Clients

What Are Pillar Pages and How Do They Help B2B Clients

By Julia Borgini / February 14, 2022

What are pillar pages? What are their benefits? And how can you help your B2B clients use them to boost their marketing results?

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7 Sales Copy Tips That Increase Response Rates

7 Sales Copy Tips That Increase Response Rates

By Julia Borgini / February 7, 2022

In sales, if you snooze, you lose. Here are seven sales copy tips that enable sales reps to send quick emails that get responses.

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5 Ways to Use Psychology to Write B2B Case Studies

Use Psychology to Write B2B Case Studies for Maximum Impact

By Julia Borgini / January 10, 2022

Use these five methods of leveraging human psychology to write B2B case studies for maximum impact.

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Get More Effective B2B Case Studies: Do This First

Get More Effective B2B Case Studies by Taking This Action First

By Julia Borgini / January 3, 2022

If you follow this three-step process to set up and prepare before writing, you’ll create more effective B2B case studies.

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How to Repurpose Content into Sales Battlecards

How and Why to Repurpose Content into Sales Battlecards

By Julia Borgini / December 27, 2021

Want to apply your skills to sales battlecards and help your B2B clients create a key tool in their sales toolkit? Here’s how.

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Why Set Up a Client Copy Review Now?

Why You Should Set Up a Copy Review with Your Client Now

By Julia Borgini / December 20, 2021

If your client’s sales team has not done a formal copy review, they could be leaving money on the table. Here’s how you can help them.

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How to Create Flexible B2B Sales Email Templates

How to Create Flexible B2B Sales Enablement Email Templates

By Julia Borgini / December 13, 2021

Salespeople using specific formats for their emails get higher response levels. Want to know how to write these kinds of emails?

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The Secret That'll Power Up Any B2B Email List

The Secret That’ll Power Up Any B2B Email List

By Julia Borgini / December 2, 2021

This B2B email secret gets the right message to the right person at the right time. Otherwise, you may be wasting your email efforts.

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