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Articles by Julia Borgini

Why You Need a Video CTA in Your B2B Videos

Why You Need a Video CTA in Your B2B Videos

By Julia Borgini / July 12, 2021

Support your B2B video efforts by telling viewers what you want them to do next. Here are four elements of a high-converting video call-to-action (CTA).

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Why B2B clients need an app

Help Your B2B Clients Increase Their Brand Visibility with an App

By Julia Borgini / June 28, 2021

Help your clients connect with their target customers, engage them, build brand loyalty, and stay more visible… with an app.

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How to Increase Copywriting Proposal Conversions

How to Increase Copywriting Proposal Conversions

By Julia Borgini / June 17, 2021

Here are five ways to increase your proposal conversions and win that project.

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3 Tips to Level Up Your Online Networking Game

3 Tips to Level Up Your Online Networking Game

By Julia Borgini / May 20, 2021

Virtual conferences are using tech tools that have made it easier to connect with other attendees. These 3 tips will help you level up your online networking game.

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3 Factors in Custom Quotes for Writing Projects

3 Factors in Writing Custom Quotes for B2B Copywriting Projects

By Julia Borgini / March 22, 2021

By creating custom quotes, you’ll maximize your earnings from every project while delivering precisely the value your clients want.

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The Anatomy of an E-book Landing Page for Your Site

The Anatomy of an E-book Landing Page for Your Website

By Julia Borgini / March 15, 2021

Follow this anatomy of a killer e-book landing page for your freelance website to increase credibility and effectiveness.

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How to Write a Powerful B2B Video Script

How to Write a Powerful B2B Video Script for Your Client

By Julia Borgini / March 11, 2021

A powerful B2B video script, written by you, will deliver big results for your client… and for you.

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Time to Level Up: Invest in Your Freelance Biz

Time to Level Up: Invest in Your B2B Freelance Business

By Julia Borgini / February 1, 2021

Which areas of your freelance business can you spend on to see the biggest return on your investment? These five areas really deliver.

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3 Mistakes to Fix on Your B2B Freelance Website

3 Mistakes to Fix on Your B2B Freelance Copywriting Website

By Julia Borgini / January 25, 2021

Want to beef up your B2B freelance website’s lead generation capability? Start by fixing these three common mistakes.

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How to Book More Work When a B2B Client Ghosts You

How to Book More Work When a B2B Client Ghosts You

By Julia Borgini / January 11, 2021

Use these strategies to re-kindle a prospecting conversation gone silent… and book more B2B client work.

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