Articles by Julia Borgini

What to Know About Updating vs Repurposing Content

What’s Important to Know About Updating and Repurposing Content

By Julia Borgini / November 10, 2022

Content Marketing involves updating and repurposing content. What’s the difference? A lot. Here’s what to know to help your clients.

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3 Steps to Powering Up B2B SEO

3 Steps to Powering Up B2B SEO

By Julia Borgini / June 30, 2022

Your client may be using ineffective B2B SEO tactics for their content… follow these three steps to power up your client’s B2B SEO.

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5 Email Marketing Examples that Work in B2B

5 Email Marketing Examples that Work in B2B

By Julia Borgini / May 23, 2022

Here are five examples of email marketing campaigns, proven through testing and re-testing, that work for B2B audiences.

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Why You Must Do Email Segmenting for B2B Audiences

Why You Must Do Email Segmenting for B2B Audiences

By Julia Borgini / March 3, 2022

B2B purchases often involve a variety of decision-makers. To get the right message to the right person, use email segmenting.

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5 Amazing Examples of Pillar Pages

5 Amazing Examples of Pillar Pages with Unique Purposes

By Julia Borgini / February 21, 2022

Pillar pages for B2B companies don’t need to be boring. Here are five examples of pillar pages that are effective and entertaining.

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What Are Pillar Pages and How Do They Help Clients

What Are Pillar Pages and How Do They Help B2B Clients

By Julia Borgini / February 14, 2022

What are pillar pages? What are their benefits? And how can you help your B2B clients use them to boost their marketing results?

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7 Sales Copy Tips That Increase Response Rates

7 Sales Copy Tips That Increase Response Rates

By Julia Borgini / February 7, 2022

In sales, if you snooze, you lose. Here are seven sales copy tips that enable sales reps to send quick emails that get responses.

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5 Ways to Use Psychology to Write B2B Case Studies

Use Psychology to Write B2B Case Studies for Maximum Impact

By Julia Borgini / January 10, 2022

Use these five methods of leveraging human psychology to write B2B case studies for maximum impact.

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Get More Effective B2B Case Studies: Do This First

Get More Effective B2B Case Studies by Taking This Action First

By Julia Borgini / January 3, 2022

If you follow this three-step process to set up and prepare before writing, you’ll create more effective B2B case studies.

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How to Repurpose Content into Sales Battlecards

How and Why to Repurpose Content into Sales Battlecards

By Julia Borgini / December 27, 2021

Want to apply your skills to sales battlecards and help your B2B clients create a key tool in their sales toolkit? Here’s how.

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