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Articles by Julia Borgini

The Anatomy of an E-book Landing Page for Your Site

The Anatomy of an E-book Landing Page for Your Website

By Julia Borgini / March 15, 2021

Follow this anatomy of a killer e-book landing page for your freelance website to increase credibility and effectiveness.

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How to Write a Powerful B2B Video Script

How to Write a Powerful B2B Video Script for Your Client

By Julia Borgini / March 11, 2021

A powerful B2B video script, written by you, will deliver big results for your client… and for you.

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Time to Level Up: Invest in Your Freelance Biz

Time to Level Up: Invest in Your B2B Freelance Business

By Julia Borgini / February 1, 2021

Which areas of your freelance business can you spend on to see the biggest return on your investment? These five areas really deliver.

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3 Mistakes to Fix on Your B2B Freelance Website

3 Mistakes to Fix on Your B2B Freelance Copywriting Website

By Julia Borgini / January 25, 2021

Want to beef up your B2B freelance website’s lead generation capability? Start by fixing these three common mistakes.

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How to Book More Work When a B2B Client Ghosts You

How to Book More Work When a B2B Client Ghosts You

By Julia Borgini / January 11, 2021

Use these strategies to re-kindle a prospecting conversation gone silent… and book more B2B client work.

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How a Podcast Can Help Your Freelance Business

How a Podcast Can Help Your Freelance Copywriting Business

By Julia Borgini / December 31, 2020

Here are seven reasons why podcasts can help your freelance copywriting business.

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How to Create a Portfolio If You’re a Ghostwriter

How to Create a Portfolio for Your B2B Business If You’re a Ghostwriter

By Julia Borgini / December 24, 2020

When your main freelance project is ghostwritten content, how can you show prospects a portfolio of your work? These five tips ensure you protect your clients’ confidentiality and prove your worth to prospects.

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Want Freelance Success? Ask a Different Question

Want B2B Freelance Success? Ask a Different Question

By Julia Borgini / November 26, 2020

You can have B2B freelance success with a steady stream of well-paying clients… Just ask a different question to shift your mindset (and actions).

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Get Clients Using This Secret Lead Gen Technique

The Secret to Creating E-books and Using Them to Get Clients

By Julia Borgini / November 9, 2020

You know you “should” create some kind of lead magnet to get clients. Using this secret method makes it easier… and much quicker.

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Using Email Courses as Client Lead Generation

Using Email Courses as Lead Generation for Your Writing Business

By Julia Borgini / October 29, 2020

Find out how email courses are effective lead gen projects… fun to write and free up your time for more active marketing techniques.

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