Articles by Julia Borgini

The Secret That'll Power Up Any B2B Email List

The Secret That’ll Power Up Any B2B Email List

By Julia Borgini / December 2, 2021

This B2B email secret gets the right message to the right person at the right time. Otherwise, you may be wasting your email efforts.

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The Hows and Whys of Email Course Series Creation

5 Tips: How and Why to Create an Email Course Series

By Julia Borgini / November 1, 2021

If you haven’t yet explored creating an email course series, here are 5 tips for how and why this can catapult your business results.

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5 Things to Do When Your B2B Prospect Says No

5 Things to Do When Your B2B Prospect Says No

By Julia Borgini / September 23, 2021

You’ve talked to your prospect… you’ve sent the proposal… and… they say no. Here are five things to do when your prospect says no.

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Create an Email Marketing Strategy for Your Client

How to Create a B2B Email Marketing Strategy for Your Clients

By Julia Borgini / September 16, 2021

Email works very well in B2B marketing. Use this checklist to help your clients develop an effective B2B email marketing strategy.

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What Is the Perfect Length for B2B Videos?

What Is the Perfect Length for B2B Videos?

By Julia Borgini / August 23, 2021

Short and sweet or long and informative? What is the perfect length for B2B videos? These 4 factors provide the answer.

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5 Essential Video Metrics to Track

5 Essential Video Metrics to Track

By Julia Borgini / August 19, 2021

Your work doesn’t end when you publish a video. You need to measure its performance too. Here are 5 essential video metrics to track.

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Find the Income in Your List: Set Up Your Email Newsletter

By Julia Borgini / August 2, 2021

Stay in touch with your network and build your business income — use these seven steps to set up your own email newsletter.

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Pre-Production Checklist for B2B Video Marketing

Use This 7-Point Pre-Production Checklist for B2B Video Marketing

By Julia Borgini / July 26, 2021

Give your clients what they need to make their B2B videos successful. Use this seven-point pre-production checklist to guide them.

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Why You Need a Video CTA in Your B2B Videos

Why You Need a Video CTA in Your B2B Videos

By Julia Borgini / July 12, 2021

Support your B2B video efforts by telling viewers what you want them to do next. Here are four elements of a high-converting video call-to-action (CTA).

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Why B2B clients need an app

Help Your B2B Clients Increase Their Brand Visibility with an App

By Julia Borgini / June 28, 2021

Help your clients connect with their target customers, engage them, build brand loyalty, and stay more visible… with an app.

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