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While both B2C and B2B marketers can benefit from content marketing, the strategies that get the best results can vary. Find out how.
B2B companies are turning to video for marketing, customer service, and more. Here are some tips for writing effective video scripts.
B2B marketing is more than lead generation, content marketing, and social media. Today, you need to connect with your prospects too.
As more and more Millennials join the B2B work force, how we market to B2B companies has to adjust to meet their expectations. Here’s how.
Show your prospects you understand strategic content marketing by using an Editorial Calendar. Julia Borgini shows you how.
Put yourself in control of how your documents look by customizing the fonts and styles you use and saving them as defaults in Google Docs.
Simplify your writing process and leverage your time with templates available in Google Docs. Here’s a quick guide to help.
Did you know you can manage all of your email with Gmail? Julia Borgini explains why you might want to and how to set it up.
Today a case study may be used many different ways. See how some B2B companies are integrating case study copy into their blog posts.
Too many B2B companies either don’t have a blogging strategy or they let vanity metrics determine their success. There’s a better way.