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Articles by Julia Borgini

How B2B and B2C Content Marketing are Different

How B2B and B2C Content Marketing are Different

By Julia Borgini / August 3, 2015

While both B2C and B2B marketers can benefit from content marketing, the strategies that get the best results can vary. Find out how.

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Who Wants to Write B2B Video Scripts?

Who Wants to Write B2B Video Scripts?

By Julia Borgini / June 8, 2015

B2B companies are turning to video for marketing, customer service, and more. Here are some tips for writing effective video scripts.

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Simple Shifts to Create Better B2B Marketing

Simple Shifts to Create Better B2B Marketing

By Julia Borgini / May 11, 2015

B2B marketing is more than lead generation, content marketing, and social media. Today, you need to connect with your prospects too.

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How Millennials Are Changing B2B Marketing

How Millennials Are Changing B2B Marketing

By Julia Borgini / May 4, 2015

As more and more Millennials join the B2B work force, how we market to B2B companies has to adjust to meet their expectations. Here’s how.

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Reality Blog: Should You Hold a Space for Clients?

Save Time with the WP Editorial Calendar Plugin

By Julia Borgini / March 16, 2015

Show your prospects you understand strategic content marketing by using an Editorial Calendar. Julia Borgini shows you how.

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Changing the Styles in Google Docs

Changing the Styles in Google Docs

By Julia Borgini / March 2, 2015

Put yourself in control of how your documents look by customizing the fonts and styles you use and saving them as defaults in Google Docs.

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Leverage Your Time with Google Doc Templates

By Julia Borgini / February 19, 2015

Simplify your writing process and leverage your time with templates available in Google Docs. Here’s a quick guide to help.

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Replace Your Email Client with Gmail

Replace Your Email Client with Gmail

By Julia Borgini / January 22, 2015

Did you know you can manage all of your email with Gmail? Julia Borgini explains why you might want to and how to set it up.

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How to Write a Blog-Sized Case Study

How to Write a Blog-Sized Case Study

By Julia Borgini / January 5, 2015

Today a case study may be used many different ways. See how some B2B companies are integrating case study copy into their blog posts.

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Let Your End Goal Drive Your B2B Blogging Strategy

Let Your End Goal Drive Your B2B Blogging Strategy

By Julia Borgini / December 2, 2014

Too many B2B companies either don’t have a blogging strategy or they let vanity metrics determine their success. There’s a better way.

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