Articles by Laurie Garrison

8 Steps to Managing a White Paper Project

8 Steps to Managing a White Paper Project

By Laurie Garrison / September 15, 2022

Long copy projects have lots of moving pieces. Here are eight steps you can take to properly manage a white paper project.

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3 Steps to a Happy White Paper Client Experience

3 Steps to Working with Your Client on Their White Paper Project

By Laurie Garrison / September 8, 2022

A white paper project goes more smoothly when you and your client are on the same page. Here are three steps to help you work together.

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8 Elements You Need for an Effective White Paper

8 Key Elements You Need for an Effective White Paper

By Laurie Garrison / September 1, 2022

White papers aren’t projects you usually just pick up and start writing. Effective white paper projects focus on these eight key elements.

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This Is the Basis for Every Successful White Paper

This Is the Basis for Every Successful White Paper

By Laurie Garrison / August 25, 2022

Writing white papers doesn’t need to be difficult, as long as you start with this one activity that’s the basis for every successful white paper.

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7 Steps to Choose Your B2B Niche

7 Steps to Choose Your B2B Niche

By Laurie Garrison / August 18, 2022

You are much more likely to see quick success when you choose your niche. Don’t know how? Here are 7 steps to choose your B2B niche.

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Use These Templates to Receive Client Payments

Receive Client Payments with Less Hassle Using These Templates

By Laurie Garrison / May 24, 2021

You’ve completed the project; you’d like to get paid… use these templates to receive client payments to eliminate hassle and confusion.

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Use These Templates for Professional Client Communications

Use These Templates for Professional Client Communications

By Laurie Garrison / May 17, 2021

How do your clients know what and how you’re doing on the project? Use these templates for professional client communications.

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Successful Project? Use a Quality Creative Brief

Project Success Relies on the Quality of Your Creative Brief

By Laurie Garrison / May 10, 2021

You’re ready to start that project. Use this Creative Brief to meet with your new client one more time… and ensure project success.

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Start Off on the Right Foot: Use Client Agreements

Start Off on the Right Foot: Use Client Copywriting Agreements

By Laurie Garrison / May 3, 2021

To start your new client relationship off on the right foot, an Agreement spells out key terms… here’s how to create one.

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Your Guide to How to Quote a B2B Writing Project

Your Guide to How to Quote a B2B Copywriting Project

By Laurie Garrison / April 26, 2021

This guide walks you through how to quote a B2B copywriting project, estimating how long it will take and how much profit you need.

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