Articles by Laurie Garrison
Long copy projects have lots of moving pieces. Here are eight steps you can take to properly manage a white paper project.
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A white paper project goes more smoothly when you and your client are on the same page. Here are three steps to help you work together.
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White papers aren’t projects you usually just pick up and start writing. Effective white paper projects focus on these eight key elements.
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Writing white papers doesn’t need to be difficult, as long as you start with this one activity that’s the basis for every successful white paper.
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You are much more likely to see quick success when you choose your niche. Don’t know how? Here are 7 steps to choose your B2B niche.
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You’ve completed the project; you’d like to get paid… use these templates to receive client payments to eliminate hassle and confusion.
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How do your clients know what and how you’re doing on the project? Use these templates for professional client communications.
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You’re ready to start that project. Use this Creative Brief to meet with your new client one more time… and ensure project success.
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To start your new client relationship off on the right foot, an Agreement spells out key terms… here’s how to create one.
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This guide walks you through how to quote a B2B copywriting project, estimating how long it will take and how much profit you need.
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