Articles by Lisa Christoffel

B2B Writing Success Book Club

BWS Member Book Club Discussion – Tools of Titans

By Lisa Christoffel / January 4, 2022

Join us for our January Book Club discussion, open to B2B Writing Success members only… we’ll talk about Tim Ferriss’s Tools of Titans.

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Book Club - The Artist's Way

BWS Member Book Club Discussion 3 – The Artist’s Way by Julia Cameron

By Lisa Christoffel / December 13, 2021

Join us for our October Book Club discussion, open to all AWAI members: learn about Morning Pages and Artist’s Dates.

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Book Club - The Artist's Way

BWS Member Book Club Discussion 2 – The Artist’s Way by Julia Cameron

By Lisa Christoffel / November 18, 2021

Join us for our October Book Club discussion, open to all AWAI members: learn about Morning Pages and Artist’s Dates.

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Book Club - The Artist's Way

BWS Member Book Club Discussion – The Artist’s Way by Julia Cameron

By Lisa Christoffel / October 20, 2021

Join us for our October Book Club discussion, open to all AWAI members: learn about Morning Pages and Artist’s Dates.

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2019 AWAI Copywriting Bootcamp Live Blog

2021 AWAI Copywriting Bootcamp Live Blog

By Lisa Christoffel / October 11, 2021

Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2019 AWAI Copywriting Bootcamp.

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BWS Member Update: Q3 2021 and Member Training

B2B Writing Success Member Update: Q3 2021 Update and Training

By Lisa Christoffel / September 7, 2021

B2B Writing Success member update: A review of key benefits on the site, where to start, writing opportunities and challenges, and training on how to make the most of bootcamp for those planning to attend.

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How to Leverage Your Business Advantage

How to Leverage Your Business Advantage to Grow Your Copywriting Client Base

By Lisa Christoffel / September 2, 2021

You likely have an advantage in your business you’re not leveraging. Here’s how to use that advantage to grow your client base.

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Book Club - The Artist's Way

BWS Member Book Club Discussion – Getting There: a Book of Mentors

By Lisa Christoffel / August 26, 2021

Join Marcella Allison and I for a Zoom discussion of our August book – Getting There: a Book of Mentors by Gillian Zoe Segal. Marcella hosts a women’s mentoring collective at www.titanides.com and will share her experiences with mentoring.

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B2B Member Success Update: Curtis Dennis

B2B Writing Success Member Update: An Interview with Curtis Dennis

By Lisa Christoffel / July 29, 2021

B2B Member Success Update: join me in hearing how Reality Blogger Curtis Dennis managed his 18 months as our Reality Blogger and what he learned from his experience.

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How Do You Know When to Turn Motion Into ACTION?

Turning Motion into ACTION Fuels Your Writing Business Success

By Lisa Christoffel / May 13, 2021

You’re working on building your business every day… but are you just in motion, or are you taking ACTION? If you’re not taking these steps, you may not be making the progress you could be.

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