Articles by Lisa Christoffel

Market Using KLT and Have a Full Pipeline

Market Using KLT and Have a Full Pipeline

By Lisa Christoffel / October 6, 2022

Why would clients hire you when they’ve never met you? Market using KLT and watch clients start coming to you… filling your pipeline.

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AWAI's 2022 Copywriting Bootcamp Live Blog

2022 AWAI Copywriting Bootcamp Live Blog

By Lisa Christoffel / October 2, 2022

Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2022 AWAI Copywriting Bootcamp.

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B2B Writing Success Book Club

BWS Member Book Club Discussion – Tools of Titans

By Lisa Christoffel / January 4, 2022

Join us for our January Book Club discussion, open to B2B Writing Success members only… we’ll talk about Tim Ferriss’s Tools of Titans.

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Book Club - The Artist's Way

BWS Member Book Club Discussion 3 – The Artist’s Way by Julia Cameron

By Lisa Christoffel / December 13, 2021

Join us for our October Book Club discussion, open to all AWAI members: learn about Morning Pages and Artist’s Dates.

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Book Club - The Artist's Way

BWS Member Book Club Discussion 2 – The Artist’s Way by Julia Cameron

By Lisa Christoffel / November 18, 2021

Join us for our October Book Club discussion, open to all AWAI members: learn about Morning Pages and Artist’s Dates.

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Book Club - The Artist's Way

BWS Member Book Club Discussion – The Artist’s Way by Julia Cameron

By Lisa Christoffel / October 20, 2021

Join us for our October Book Club discussion, open to all AWAI members: learn about Morning Pages and Artist’s Dates.

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2019 AWAI Copywriting Bootcamp Live Blog

2021 AWAI Copywriting Bootcamp Live Blog

By Lisa Christoffel / October 11, 2021

Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2019 AWAI Copywriting Bootcamp.

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BWS Member Update: Q3 2021 and Member Training

B2B Writing Success Member Update: Q3 2021 Update and Training

By Lisa Christoffel / September 7, 2021

B2B Writing Success member update: A review of key benefits on the site, where to start, writing opportunities and challenges, and training on how to make the most of bootcamp for those planning to attend.

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How to Leverage Your Business Advantage

How to Leverage Your Business Advantage to Grow Your Copywriting Client Base

By Lisa Christoffel / September 2, 2021

You likely have an advantage in your business you’re not leveraging. Here’s how to use that advantage to grow your client base.

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Book Club - The Artist's Way

BWS Member Book Club Discussion – Getting There: a Book of Mentors

By Lisa Christoffel / August 26, 2021

Join Marcella Allison and I for a Zoom discussion of our August book – Getting There: a Book of Mentors by Gillian Zoe Segal. Marcella hosts a women’s mentoring collective at www.titanides.com and will share her experiences with mentoring.

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