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Articles by Lisa Christoffel

5 Considerations When Writing for SaaS Start-ups

5 Considerations When Writing for SaaS Industry Start-ups

By Lisa Christoffel / January 26, 2021

Consider these five factors to make B2B SaaS start-ups a successful niche for your writing business.

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How to Get That Coveted Conversational Tone

How to Get That Coveted Conversational Tone in Your Writing

By Lisa Christoffel / January 20, 2021

Here’s how to turn that ugly first draft into a mesmerizing story with the coveted conversational tone.

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30 Days to Make Your Website a B2B Client Magnet

30 Days to Make Your Website a B2B Client Magnet

By Lisa Christoffel / January 4, 2021

Your freelance website is your storefront. You want to make sure you give the best first-impression possible.

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Scaffold Your Way to B2B Freelance Writing Success

Scaffold Your Way to B2B Freelance Copywriting Success

By Lisa Christoffel / November 12, 2020

To achieve B2B freelance success, you know you need to acquire the right skills to do the work… along with a few other steps you to accelerate your success and support your business.

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Your 3-Step Formula for B2B Freelance Success

Achieve B2B Freelance Success Using This 3-Step Formula

By Lisa Christoffel / September 24, 2020

The amount of advice for how to succeed in business can be overwhelming. And contradictory. But if you always put any advice into this three-step formula, you’ll always have a framework for B2B freelance success.

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A B2B Writing Success Interview with Diane Sweeney

B2B Writing Success Member Update: An Interview with Diane Sweeney

By Lisa Christoffel / September 17, 2020

In this interview with B2B Writing Success member Diane Sweeney, Diane shares with us how she built her writer’s life, and gives us advice for how we can do the same.

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Member Update with Reality Blogger Tammy Powell

B2B Writing Success Member Update: An Interview with Tammy Powell

By Lisa Christoffel / June 15, 2020

In this interview with our reality blogger Tammy Powell, she talks about what she learned from her weekly blogging experience with us and what advice she has for other writers starting out.

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This Secret B2B Market Pays Well and Isn’t Crowded

Content Roadmap: How and Why to Get B2B Content Retainer Gigs

By Lisa Christoffel / May 26, 2020

B2B content writing services are ideal for retainer agreements. Here’s why they’re important and how to get them.

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CM Best Practice: Tools and Tricks - How to Write

CM Best Practice: Tools and Tricks — How to Write B2B Content

By Lisa Christoffel / May 12, 2020

Use these tools and tricks to write efficient and effective B2B content, meeting both your needs and your client’s needs.

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Crash Course in B2B Quizzes

Crash Course on B2B Quizzes

By Lisa Christoffel / April 8, 2020

In this web training, Charlene Boutin shows us how to use B2B quizzes to market yourself and your clients, with details on how to create the quizzes, what to ask, and how to get customers to your quiz.

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