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Articles by Lisa Christoffel

BWS Member Update: Q3 2021 and Member Training

B2B Writing Success Member Update: Q3 2021 Update and Training

By Lisa Christoffel / September 7, 2021

B2B Writing Success member update: A review of key benefits on the site, where to start, writing opportunities and challenges, and training on how to make the most of bootcamp for those planning to attend.

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How to Leverage Your Business Advantage

How to Leverage Your Business Advantage to Grow Your Copywriting Client Base

By Lisa Christoffel / September 2, 2021

You likely have an advantage in your business you’re not leveraging. Here’s how to use that advantage to grow your client base.

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Book Club - Getting There: a Book of Mentors

BWS Member Book Club Discussion – Getting There: a Book of Mentors

By Lisa Christoffel / August 26, 2021

Join Marcella Allison and I for a Zoom discussion of our August book – Getting There: a Book of Mentors by Gillian Zoe Segal. Marcella hosts a women’s mentoring collective at www.titanides.com and will share her experiences with mentoring.

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B2B Member Success Update: Curtis Dennis

B2B Writing Success Member Update: An Interview with Curtis Dennis

By Lisa Christoffel / July 29, 2021

B2B Member Success Update: join me in hearing how Reality Blogger Curtis Dennis managed his 18 months as our Reality Blogger and what he learned from his experience.

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How Do You Know When to Turn Motion Into ACTION?

Turning Motion into ACTION Fuels Your Writing Business Success

By Lisa Christoffel / May 13, 2021

You’re working on building your business every day… but are you just in motion, or are you taking ACTION? If you’re not taking these steps, you may not be making the progress you could be.

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Get More Writing Done by Stopping This Bad Habit

Get More Copywriting Done More Quickly by Stopping This Bad Habit

By Lisa Christoffel / March 4, 2021

In an eight-hour day, this can suck up as much as 2 hours and 15 minutes. If you want to get more copywriting done more quickly, you need to stop this bad habit right now.

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Be Time Smart to Achieve B2B Writing Success

Make Time Smart Decisions to Achieve B2B Writing Success

By Lisa Christoffel / February 18, 2021

Too much to do and not enough time to do it? You don’t have to live this way ─ make time smart decisions to achieve B2B writing success.

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Use a 2-Week Process to Achieve Freelance Success

Use a 2-Week Process to Achieve Freelance Copywriting Success

By Lisa Christoffel / January 28, 2021

You’ve set your business goals. You’ve planned your first quarter activities. But you’re already off track… Use this two-week process to get and keep yourself on track to freelance copywriting success.

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How to Get That Coveted Conversational Tone

How to Get That Coveted Conversational Tone in Your Writing

By Lisa Christoffel / January 20, 2021

Here’s how to turn that ugly first draft into a mesmerizing story with the coveted conversational tone.

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30 Days to Make Your Website a B2B Client Magnet

30 Days to Make Your Website a B2B Client Magnet

By Lisa Christoffel / January 4, 2021

Your freelance website is your storefront. You want to make sure you give the best first-impression possible.

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