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Articles by Lisa Christoffel

Content Roadmap: How and Why to Get Retainer Gigs

Content Roadmap: How and Why to Get B2B Content Retainer Gigs

By Lisa Christoffel / May 26, 2020

B2B content writing services are ideal for retainer agreements. Here’s why they’re important and how to get them.

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CM Best Practice: Tools and Tricks - How to Write

CM Best Practice: Tools and Tricks — How to Write B2B Content

By Lisa Christoffel / May 12, 2020

Use these tools and tricks to write efficient and effective B2B content, meeting both your needs and your client’s needs.

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Crash Course in B2B Quizzes

Crash Course on B2B Quizzes

By Lisa Christoffel / April 8, 2020

In this web training, Charlene Boutin shows us how to use B2B quizzes to market yourself and your clients, with details on how to create the quizzes, what to ask, and how to get customers to your quiz.

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Win with These 4 Rules of the Game for B2B Copywriters

Win with These 4 Rules of the Game for B2B Copywriters

By Lisa Christoffel / March 26, 2020

B2B copywriters have an infinite variety of backgrounds, but everyone has to follow these four rules for success in their B2B copywriting business.

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Are you ready to quit your 9-5?

B2B Writing Success Member Update: An Interview with Laurie Garrison

By Lisa Christoffel / March 10, 2020

Is it time to quit your 9-5 to do your B2B freelance copywriting business full time? Let Laurie Garrison guide you through key questions.

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How to Build Your B2B Writing Business Part-Time

How to Build Your Freelance B2B Copywriting Business Part-Time

By Lisa Christoffel / February 20, 2020

You were already busy before you started a B2B copywriting business. How to find the time? Follow these steps to free up time and build your business.

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B2B Writing Success Member Update: Support Systems and Networking

B2B Writing Success Member Update: An Interview with Penny Hunt

By Lisa Christoffel / February 1, 2020

You and your B2B freelance copywriting business will thrive when you add these two components. Without them, you can feel isolated and unsupported.

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You can still meet your 2019 business goals

B2B Writing Success Member Update for Q4

By Lisa Christoffel / September 30, 2019

We’re nearing the end of 2019.  If you’ve made good, solid progress on your business goals, wonderful!  If you haven’t gotten as far as you’d hoped, it’s not too late!  It’s only October.  Today we’re going to talk about how to complete those 2019 business goals before year end. 

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