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Articles by Lisa Burger

Unlock the Door to B2B Persuasion

Unlock the Door to B2B Persuasion

By Lisa Burger / April 14, 2015

Your B2B copy needs two key factors to provide the persuasion needed to impact the buyer. Does your copy have both or is it lacking?

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Four Key Influencers of B2B Buyers

Four Key Influencers of B2B Buyers

By Lisa Burger / March 12, 2015

B2B buyers face a much more complex decision-making process than the consumer buyer. Discover the four key influencers in the B2B buying process.

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