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Articles by Mac Bull

3 Strategies When You Don’t Have a Creative Brief

3 Strategies When You Don’t Have a Creative Brief

By Mac Bull / March 23, 2017

What do you do when your client doesn’t give you a creative brief before you start a writing project? Here are three options to consider.

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Take Action: How to Get Started as a B2B Copywriter

Take Action: How to Get Started

By Mac Bull / December 8, 2016

Don’t let the feeling of overwhelm intimidate you and hold you back. Here’s how to get started as a B2B copywriter.

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Is it Time to Simplify Your Copywriting Business?

Is it Time to Simplify Your Copywriting Business?

By Mac Bull / November 3, 2016

If you’re feeling overwhelmed as a freelancer, it may be time to simplify your copywriting business. Here are some tips to help.

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How to Work with Overseas Copywriting Clients

How to Work with Overseas Copywriting Clients

By Mac Bull / September 22, 2016

Working with overseas copywriting clients can be a fantastic opportunity. Follow these tips to keep your projects on track.

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Is Your B2B Copy Going Into the “A-Pile”?

Is Your B2B Copy Going Into the “A-Pile”?

By Mac Bull / August 18, 2016

Discover how important it is for your B2B copy to land in a prospect’s “A-pile” and what you can do to get it there.

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B2B Copywriting is Open to All

B2B Copywriting is Open to All

By Mac Bull / July 7, 2016

Mac Bull explains why there is an opportunity for you in B2B copywriting, even if you have a disability.

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B2B Power Words: The Next Step

B2B Power Words: The Next Step

By Mac Bull / June 2, 2016

After getting positive results with his first test with B2B power words, Mac Bull turned his focus to maximizing his marketing results.

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B2B Power Words B2B writing confidence

When to Use B2B Power Words in Your Copy

By Mac Bull / May 19, 2016

Although B2B lacks the hype of most direct-response copy, there are still opportunities to use B2B power words in your copy.

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Get More From Your B2B Writing Success Membership

Get More From Your B2B Writing Success Membership

By Mac Bull / February 29, 2016

Get 10 times the value of your B2B Writing Success membership with these tips on using the resources on the site.

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Your Next “Breakthrough”: By Not Writing Linearly

Your Next “Breakthrough”: By Not Writing Linearly

By Mac Bull / January 7, 2016

If you’re struggling to get a piece of copy written, try breaking away from writing linearly and watch your writer’s block vanish.

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