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Articles by Nancy Ross Brewer

Business Essentials: Current Trends

Business Essentials: Current Trends

By Nancy Ross Brewer / March 26, 2017

In Module 9, the final module of the Business Essentials Roadmap, we discuss the three trends dominating business today.

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Business Essentials: Business Law

Business Essentials: Business Law

By Nancy Ross Brewer / March 18, 2017

In Module 8, find out about the role of the legal department and how it impacts the copy you write.

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Executive Summary: How to Be a Profit Accelerator

Executive Summary: How to Be a Profit Accelerator

By Nancy Ross Brewer / March 13, 2017

Joshua Boswell explains the difference between being a copywriter and a high-earning “profit accelerator.”

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Business Essentials: Information Technology

Business Essentials: Information Technology

By Nancy Ross Brewer / March 13, 2017

In Module 7, we look at the Information Technology department which has become a critical part of every B2B company.

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Business Essentials: Human Resources

Business Essentials: Human Resources

By Nancy Ross Brewer / March 5, 2017

In Module 6, we look at the Human Resources department, which is responsible for keeping the company staffed with quality employees.

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Executive Summary: The Key to Establishing a Brand

Executive Summary: The Key to Establishing a Brand

By Nancy Ross Brewer / February 27, 2017

Casey Demchak reveals the easiest and most effective way to establish your brand as a freelance copywriter.

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Business Essentials: Accounting and Quantitative Analysis

Business Essentials: Accounting

By Nancy Ross Brewer / February 26, 2017

In Module 5, we examine the role corporate accounting has in a B2B company.

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Business Essentials: Economics and Finance

Business Essentials: Economics and Finance

By Nancy Ross Brewer / February 19, 2017

In Module 4, get an overview of how economics and finance drive a company’s activities, and help them make and manage money.

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Business Essentials: Operations Management

Business Essentials: Operations Management

By Nancy Ross Brewer / February 13, 2017

In Module 3, find out about the vital role Operations Management plays in B2B corporations.

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Executive Summary: Today’s Hot Opportunity – B2B Websites

Executive Summary: B2B Websites

By Nancy Ross Brewer / February 6, 2017

Dianna Huff of Huff Industrial Marketing reveals why B2B websites are today’s hot opportunity for copywriters.

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