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In Module 2, get a peek into the Marketing and Sales divisions to get a better understanding of how to work with corporate clients.
Steve Slaunwhite gives us an inside look at how B2B companies are using video today in their digital marketing mix.
In Module 1 of the Business Essentials Roadmap, we examine ethics, strategy, and leadership in B2B companies.
Stylist Jean LeFebvre explains how what you’re wearing impacts your brand and how you are perceived by your clients and prospects.
Whether it’s an elevator speech or a talk before hundreds of people, these tips will help you deliver a winning presentation.
Whether you’re just launching your B2B copywriting business, or are already getting clients, this Getting Started Checklist will help.
Look behind-the-scenes of the B2B Writing Success podcast and find out what you need to know to start one of your own.
Choosing a niche isn’t necessarily a career-long commitment. Here’s a fun look at why you might want to break up with your niche.
The power of story can make your B2B copy resonate with prospects. Bob Sands explains how in this interview.
Gordon Graham reviews key findings in a recent survey on B2B content marketing. Discover what you need to know as a B2B copywriter.