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Articles by Nancy Ross Brewer

Business Essentials: Marketing and Sales

Business Essentials: Marketing and Sales

By Nancy Ross Brewer / February 6, 2017

In Module 2, get a peek into the Marketing and Sales divisions to get a better understanding of how to work with corporate clients.

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Executive Summary: Current Trends in B2B Video

Executive Summary: Current Trends in B2B Video

By Nancy Ross Brewer / January 19, 2017

Steve Slaunwhite gives us an inside look at how B2B companies are using video today in their digital marketing mix.

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Business Essentials: Ethics, Strategy, and Leadership

Business Essentials: Ethics and Leadership

By Nancy Ross Brewer / January 7, 2017

In Module 1 of the Business Essentials Roadmap, we examine ethics, strategy, and leadership in B2B companies.

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Executive Summary: Your Clothes and Your Brand

Executive Summary: Your Clothes and Your Brand

By Nancy Ross Brewer / November 15, 2016

Stylist Jean LeFebvre explains how what you’re wearing impacts your brand and how you are perceived by your clients and prospects.

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Executive Summary: Creating and Delivering Winning Presentations

Executive Summary: Deliver Winning Presentations

By Nancy Ross Brewer / October 29, 2016

Whether it’s an elevator speech or a talk before hundreds of people, these tips will help you deliver a winning presentation.

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Executive Summary: A Checklist for Starting Your B2B Copywriting Business

Executive Summary: A Getting Started Checklist

By Nancy Ross Brewer / August 29, 2016

Whether you’re just launching your B2B copywriting business, or are already getting clients, this Getting Started Checklist will help.

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Executive Summary: An Inside Look at Podcasting

Executive Summary: An Inside Look at Podcasting

By Nancy Ross Brewer / August 22, 2016

Look behind-the-scenes of the B2B Writing Success podcast and find out what you need to know to start one of your own.

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Executive Summary: Breaking Up with Your Niche

Executive Summary: Breaking Up with Your Niche

By Nancy Ross Brewer / July 4, 2016

Choosing a niche isn’t necessarily a career-long commitment. Here’s a fun look at why you might want to break up with your niche.

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Executive Summary: Using the Power of Story in B2B Marketing

Executive Summary: Using the Power of Story

By Nancy Ross Brewer / June 22, 2016

The power of story can make your B2B copy resonate with prospects. Bob Sands explains how in this interview.

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Executive Summary: Latest Trends in B2B Content Marketing

Executive Summary: Trends in B2B Content Marketing

By Nancy Ross Brewer / June 14, 2016

Gordon Graham reviews key findings in a recent survey on B2B content marketing. Discover what you need to know as a B2B copywriter.

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