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Articles by Steve Maurer

Adding Credibility Boosters to Your LinkedIn Profile

Adding Credibility to Your LinkedIn Profile

By Steve Maurer / October 19, 2015

Discover how to add credibility boosters such as recommendations and endorsements to your LinkedIn profile so you stand out to your prospects.

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The Next Step: Your LinkedIn Summary

The Next Step: Your LinkedIn Summary

By Steve Maurer / October 12, 2015

Leaving your LinkedIn summary blank is like putting up a blank billboard. Here’s how to write a summary that appeals to your best prospects.

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Build a Search-Friendly LinkedIn Header

Build a Search-Friendly LinkedIn Header

By Steve Maurer / October 5, 2015

The first step in building a powerful LinkedIn profile is to create a header that will help your best prospects find you when they search.

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LinkedIn and the 6 Degrees of Separation

LinkedIn and the 6 Degrees of Separation

By Steve Maurer / September 28, 2015

Find out how you can use LinkedIn to make positive connections with prospects and turn them into clients.

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The Niche — Revisited

The Niche — Revisited

By Steve Maurer / September 3, 2015

What’s the difference between a niche, a category, and a target market? And do you need to choose one? Steve Maurer has some answers.

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My Top 3 Takeaways from the Web Copy Intensive

My Top 3 Takeaways from the Web Copy Intensive

By Steve Maurer / February 26, 2015

Steve Maurer’s top three takeaways from the 2015 Web Copy Intensive weren’t just three copywriting tips. He spotted three essential themes of success.

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The About Us Page: Building Trust and Authority

The About Us Page: Building Trust and Authority

By Steve Maurer / December 4, 2014

All too often, the About Us page on a B2B website is an afterthought. But with good copy, it can be a tool to build trust and authority.

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Build an all-star linked in profile that works

Build an All-Star LinkedIn Profile That Works

By Steve Maurer / September 30, 2014

Having a strong LinkedIn profile can help prospects find you more easily and determine that you are the copywriter they want to hire.

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