Articles by Steve Slaunwhite
You can write the best copy in the world, but if it isn’t pointed at the right pain point, it will go wide of its mark. Identify if you have the right pain point by looking at these three characteristics.
Read More →
Webinar titles are just as important as any headline. Follow these three steps to creating those titles ─ and watch your clients say Wow.
Read More →
Steve Slaunwhite shares three copywriting formulas he developed… that don’t stifle creative freedom… and they’re proven to work in the B2B market.
Read More →
How do you come up with blog topics to generate leads for your freelance business? Here are some ideas.
Read More →
Let’s say a new client contacts you. And they need a white paper written by an expert like you. You’re excited to have a conversation […]
Read More →
The transactional approach to working with clients is simple and profitable. But taking an engaged approach makes you a valuable part of your client’s team.
Read More →
B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively.
Read More →
B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.
Read More →
When you understand what’s important to the marketing directors of B2B companies you want to write for, it’s easier to get them to hire you.
Read More →
The specialized skills you have as a B2B copywriter are only the first step in differentiating yourself. Here’s a 3-step process to help you stand out as unique.
Read More →