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Articles by Steve Slaunwhite

This Copywriter Song Will Make Your Copy Dance

Do You Know the Copywriter Song That Will Make Your Copy Dance?

By Steve Slaunwhite / July 29, 2021

Keep this copywriter song in mind when you write your promotion, with one copy-specific twist, and you will exponentially increase the chance your copy will stand out and get customers’ attention.

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5 Sales Copy Editing Tips to Double Conversions

5 Sales Copy Editing Tips to Double Conversions

By Steve Slaunwhite / June 10, 2021

Even when you’ve written the best sales copy you can, there are ways you can make it better. In fact, here are five sales copy editing techniques I’ve learned that can double conversions.

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The Tao of Writing Email Subject Lines

The Tao of Writing Email Subject Lines

By Steve Slaunwhite / May 27, 2021

Why aren’t your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.

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Choosing the Wrong Pain Point Will Sink Your Copy

Choosing the Wrong Pain Point Will Sink Your Copy

By Steve Slaunwhite / April 29, 2021

You can write the best copy in the world, but if it isn’t pointed at the right pain point, it will go wide of its mark. Identify if you have the right pain point by looking at these three characteristics.

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Create Webinar Titles that Grab Attention

3 Steps to Create Webinar Titles that Grab Attention

By Steve Slaunwhite / March 8, 2021

Webinar titles are just as important as any headline. Follow these three steps to creating those titles ─ and watch your clients say Wow.

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3 B2B Writing Formulas You Don’t Know (But Should)

3 B2B Copywriting Formulas You Don’t Know (But Should)

By Steve Slaunwhite / March 2, 2021

Steve Slaunwhite shares three copywriting formulas he developed… that don’t stifle creative freedom… and they’re proven to work in the B2B market.

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Blog Topics That Generate Leads for Your Freelance Business

Blog Topics That Generate Leads for Your Freelance Business

By Steve Slaunwhite / February 8, 2021

How do you come up with blog topics to generate leads for your freelance business? Here are some ideas.

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Negotiating with Clients

Simple Negotiation Strategies for B2B Copywriters

By Steve Slaunwhite / July 30, 2019

Let’s say a new client contacts you. And they need a white paper written by an expert like you. You’re excited to have a conversation […]

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Tale of two clients

Two Approaches for Working with B2B Copywriting Clients

By Steve Slaunwhite / June 20, 2019

The transactional approach to working with clients is simple and profitable. But taking an engaged approach makes you a valuable part of your client’s team.

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6 Tips for Managing a B2B Website Writing Project

6 Tips for Managing a B2B Website Writing Project

By Steve Slaunwhite / April 25, 2019

B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively.

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