Steve Slaunwhite, Author at B2B Writing Success

7 Tips to Shorten Copy without Losing Impact

Written by Steve Slaunwhite on November 15, 2018 · Leave a Comment

What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact. Read more »

How to Write B2B Scripts (Part 2)

Writing scripts for B2B companies takes a slightly different approach. Here’s what you need to know to do a great job on these fun and lucrative projects. Read more »

How to Get B2B Scriptwriting Work (Part 1)

Writing scripts for B2B companies can be a lot of fun, and lucrative, too. But getting those gigs requires a slightly different approach. Here’s how to do it. Read more »

How to Ask Your Clients for Referrals

When you use this technique to ask clients for referrals, you’ll hear from more of your ideal prospects. And they will be ready to hire you on the spot. Read more »

Using Account-Based Marketing to Land Dream Clients

Using Account-Based Marketing to Land Dream B2B Clients

Account-based marketing is an effective way to land dream B2B clients. And you’ll only need a few of them to stay busy! Read more »

What’s the Best Lead Magnet for a B2B Copywriter?

Lead magnets are a great way for B2B copywriters to attract prospects. Here’s how to choose the right kind for your business. Read more »

A Secret and Powerful B2B Copywriting Tip

This little-known B2B copywriting tip can make writing B2B copy easier and much more effective. Read more »

How to Create an Accurate B2B Buyer Persona

When you have an accurate buyer persona, you can write your B2B copy faster and more easily. Plus, you’ll know exactly what to say to get a prospect to buy. Read more »

How to Win the Conversational Style Argument

The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over. Read more »

Working with Small Businesses as a B2B Copywriter

Small businesses can be excellent potential clients for B2B copywriters. Here are helpful tips for working with them. Read more »