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Articles by Steve Slaunwhite

The 4 Master Content Topics for B2B Copywriters

The 4 Master Content Topics for B2B Copywriters

By Steve Slaunwhite / March 21, 2019

B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.

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Selling Yourself to B2B Marketing Directors

Selling Yourself to B2B Marketing Directors

By Steve Slaunwhite / February 7, 2019

When you understand what’s important to the marketing directors of B2B companies you want to write for, it’s easier to get them to hire you.

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How to Differentiate Yourself as a B2B Copywriter

How to Differentiate Yourself as a B2B Copywriter

By Steve Slaunwhite / December 27, 2018

The specialized skills you have as a B2B copywriter are only the first step in differentiating yourself. Here’s a 3-step process to help you stand out as unique.

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What to Do When Your Copywriting Client Goes Silent

What to Do When Your Client Goes Silent

By Steve Slaunwhite / November 29, 2018

It’s disconcerting when a copywriting client goes silent in the middle of a project. Here’s what to do…

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7 Tips to Shorten Copy without Losing Impact

7 Tips to Shorten Copy without Losing Impact

By Steve Slaunwhite / November 15, 2018

What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact.

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How to Write B2B Scripts (Part 2)

How to Write B2B Scripts (Part 2)

By Steve Slaunwhite / October 18, 2018

Writing scripts for B2B companies takes a slightly different approach. Here’s what you need to know to do a great job on these fun and lucrative projects.

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How to Get B2B Scriptwriting Work (Part 1)

How to Get B2B Scriptwriting Work (Part 1)

By Steve Slaunwhite / October 11, 2018

Writing scripts for B2B companies can be a lot of fun, and lucrative, too. But getting those gigs requires a slightly different approach. Here’s how to do it.

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How to Ask Your Clients for Referrals

How to Ask Your Clients for Referrals

By Steve Slaunwhite / September 27, 2018

When you use this technique to ask clients for referrals, you’ll hear from more of your ideal prospects. And they will be ready to hire you on the spot.

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Using Account-Based Marketing to Land Dream B2B Clients

Using Account-Based Marketing to Land Dream Clients

By Steve Slaunwhite / September 20, 2018

Account-based marketing is an effective way to land dream B2B clients. And you’ll only need a few of them to stay busy!

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What’s the Best Lead Magnet for a B2B Copywriter?

By Steve Slaunwhite / September 13, 2018

Lead magnets are a great way for B2B copywriters to attract prospects. Here’s how to choose the right kind for your business.

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