Articles by Steve Slaunwhite
Keep this copywriter song in mind when you write your promotion, with one copy-specific twist, and you will exponentially increase the chance your copy will stand out and get customers’ attention.
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Even when you’ve written the best sales copy you can, there are ways you can make it better. In fact, here are five sales copy editing techniques I’ve learned that can double conversions.
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Why aren’t your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.
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You can write the best copy in the world, but if it isn’t pointed at the right pain point, it will go wide of its mark. Identify if you have the right pain point by looking at these three characteristics.
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Webinar titles are just as important as any headline. Follow these three steps to creating those titles ─ and watch your clients say Wow.
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Steve Slaunwhite shares three copywriting formulas he developed… that don’t stifle creative freedom… and they’re proven to work in the B2B market.
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How do you come up with blog topics to generate leads for your freelance business? Here are some ideas.
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Let’s say a new client contacts you. And they need a white paper written by an expert like you. You’re excited to have a conversation […]
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The transactional approach to working with clients is simple and profitable. But taking an engaged approach makes you a valuable part of your client’s team.
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B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively.
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