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The transactional approach to working with clients is simple and profitable. But taking an engaged approach makes you a valuable part of your client’s team.
B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively.
B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.
When you understand what’s important to the marketing directors of B2B companies you want to write for, it’s easier to get them to hire you.
The specialized skills you have as a B2B copywriter are only the first step in differentiating yourself. Here’s a 3-step process to help you stand out as unique.
It’s disconcerting when a copywriting client goes silent in the middle of a project. Here’s what to do…
What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact.
Writing scripts for B2B companies takes a slightly different approach. Here’s what you need to know to do a great job on these fun and lucrative projects.
Writing scripts for B2B companies can be a lot of fun, and lucrative, too. But getting those gigs requires a slightly different approach. Here’s how to do it.
When you use this technique to ask clients for referrals, you’ll hear from more of your ideal prospects. And they will be ready to hire you on the spot.