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Articles by Steve Slaunwhite

Choosing the Wrong Pain Point Will Sink Your Copy

Choosing the Wrong Pain Point Will Sink Your Copy

By Steve Slaunwhite / April 29, 2021

You can write the best copy in the world, but if it isn’t pointed at the right pain point, it will go wide of its mark. Identify if you have the right pain point by looking at these three characteristics.

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Create Webinar Titles that Grab Attention

3 Steps to Create Webinar Titles that Grab Attention

By Steve Slaunwhite / March 8, 2021

Webinar titles are just as important as any headline. Follow these three steps to creating those titles ─ and watch your clients say Wow.

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3 B2B Writing Formulas You Don’t Know (But Should)

3 B2B Copywriting Formulas You Don’t Know (But Should)

By Steve Slaunwhite / March 2, 2021

Steve Slaunwhite shares three copywriting formulas he developed… that don’t stifle creative freedom… and they’re proven to work in the B2B market.

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Blog Topics That Generate Leads for Your Freelance Business

Blog Topics That Generate Leads for Your Freelance Business

By Steve Slaunwhite / February 8, 2021

How do you come up with blog topics to generate leads for your freelance business? Here are some ideas.

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Negotiating with Clients

Simple Negotiation Strategies for B2B Copywriters

By Steve Slaunwhite / July 30, 2019

Let’s say a new client contacts you. And they need a white paper written by an expert like you. You’re excited to have a conversation […]

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Two Approaches for Working with B2B Copywriting Clients

Two Approaches for Working with B2B Copywriting Clients

By Steve Slaunwhite / June 20, 2019

The transactional approach to working with clients is simple and profitable. But taking an engaged approach makes you a valuable part of your client’s team.

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6 Tips for Managing a B2B Website Writing Project

6 Tips for Managing a B2B Website Writing Project

By Steve Slaunwhite / April 25, 2019

B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively.

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The 4 Master Content Topics for B2B Copywriters

The 4 Master Content Topics for B2B Copywriters

By Steve Slaunwhite / March 21, 2019

B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.

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Selling Yourself to B2B Marketing Directors

Selling Yourself to B2B Marketing Directors

By Steve Slaunwhite / February 7, 2019

When you understand what’s important to the marketing directors of B2B companies you want to write for, it’s easier to get them to hire you.

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How to Differentiate Yourself as a B2B Copywriter

How to Differentiate Yourself as a B2B Copywriter

By Steve Slaunwhite / December 27, 2018

The specialized skills you have as a B2B copywriter are only the first step in differentiating yourself. Here’s a 3-step process to help you stand out as unique.

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