Steve Slaunwhite, Author at B2B Writing Success

How to Create an Accurate B2B Buyer Persona

Written by Steve Slaunwhite on August 23, 2018 · Leave a Comment

When you have an accurate buyer persona, you can write your B2B copy faster and more easily. Plus, you’ll know exactly what to say to get a prospect to buy. Read more »

How to Win the Conversational Style Argument

The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over. Read more »

Working with Small Businesses as a B2B Copywriter

Small businesses can be excellent potential clients for B2B copywriters. Here are helpful tips for working with them. Read more »

When You Need to Quit a B2B Copywriting Project

At some point, you may have to quit a B2B copywriting project. Here are some tips to help. Read more »

How to Keep a B2B Client When Your Contact Leaves

When your main contact leaves, you must be proactive to keep the client. Here are 5 tips to help. Read more »

A 5-Step Method for Better B2B Sales Copy

A 5-Step Method for Writing Better B2B Sales Copy Faster

Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier. Read more »

When Should You Charge for Revisions?

When Should You Charge for B2B Copywriting Revisions?

When a client wants revisions to your copywriting project, you might be justified in asking for more money. Read more »

Should You Hire a Virtual Assistant?

At a certain point, hiring a Virtual Assistant for your B2B copywriting business makes sense. Read more »

Copywriting Makeovers: Tips and Tricks

Copywriting makeovers or rewrites can be lucrative projects. Here’s how to avoid potential problems. Read more »

How to Pitch Articles to B2B Publications

How to Pitch Articles to B2B Trade Publications

Getting articles published in B2B trade publications raises your profile as an expert clients want to hire. Here’s how to do it. Read more »