Articles by Steve Slaunwhite
Account-based marketing is an effective way to land dream B2B clients. And you’ll only need a few of them to stay busy!
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Lead magnets are a great way for B2B copywriters to attract prospects. Here’s how to choose the right kind for your business.
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This little-known B2B copywriting tip can make writing B2B copy easier and much more effective.
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When you have an accurate buyer persona, you can write your B2B copy faster and more easily. Plus, you’ll know exactly what to say to get a prospect to buy.
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The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over.
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Small businesses can be excellent potential clients for B2B copywriters. Here are helpful tips for working with them.
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At some point, you may have to quit a B2B copywriting project. Here are some tips to help.
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When your main contact leaves, you must be proactive to keep the client. Here are 5 tips to help.
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Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier.
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When a client wants revisions to your copywriting project, you might be justified in asking for more money.
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