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Articles by Steve Slaunwhite

Using Account-Based Marketing to Land Dream B2B Clients

Using Account-Based Marketing to Land Dream Clients

By Steve Slaunwhite / September 20, 2018

Account-based marketing is an effective way to land dream B2B clients. And you’ll only need a few of them to stay busy!

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What’s the Best Lead Magnet for a B2B Copywriter?

By Steve Slaunwhite / September 13, 2018

Lead magnets are a great way for B2B copywriters to attract prospects. Here’s how to choose the right kind for your business.

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A Secret and Powerful B2B Copywriting Tip

A Secret and Powerful B2B Copywriting Tip

By Steve Slaunwhite / August 30, 2018

This little-known B2B copywriting tip can make writing B2B copy easier and much more effective.

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How to Create an Accurate B2B Buyer Persona

By Steve Slaunwhite / August 23, 2018

When you have an accurate buyer persona, you can write your B2B copy faster and more easily. Plus, you’ll know exactly what to say to get a prospect to buy.

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How to Win the Conversational Style Argument for B2B Copy

How to Win the Conversational Style Argument

By Steve Slaunwhite / August 16, 2018

The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over.

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Working with Small Businesses as a B2B Copywriter

Working with Small Businesses as a B2B Copywriter

By Steve Slaunwhite / August 2, 2018

Small businesses can be excellent potential clients for B2B copywriters. Here are helpful tips for working with them.

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When You Need to Quit a B2B Copywriting Project

When You Need to Quit a B2B Copywriting Project

By Steve Slaunwhite / July 26, 2018

At some point, you may have to quit a B2B copywriting project. Here are some tips to help.

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How to Keep a B2B Client When Your Contact Leaves the Company

How to Keep a B2B Client When Your Contact Leaves

By Steve Slaunwhite / July 5, 2018

When your main contact leaves, you must be proactive to keep the client. Here are 5 tips to help.

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A 5-Step Method for Writing Better B2B Sales Copy Faster

A 5-Step Method for Better B2B Sales Copy

By Steve Slaunwhite / June 28, 2018

Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier.

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When Should You Charge for B2B Copywriting Revisions?

When Should You Charge for Revisions?

By Steve Slaunwhite / June 14, 2018

When a client wants revisions to your copywriting project, you might be justified in asking for more money.

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