Articles by Steve Slaunwhite
B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.
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When you understand what’s important to the marketing directors of B2B companies you want to write for, it’s easier to get them to hire you.
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The specialized skills you have as a B2B copywriter are only the first step in differentiating yourself. Here’s a 3-step process to help you stand out as unique.
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It’s disconcerting when a copywriting client goes silent in the middle of a project. Here’s what to do…
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What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact.
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Writing scripts for B2B companies takes a slightly different approach. Here’s what you need to know to do a great job on these fun and lucrative projects.
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Writing scripts for B2B companies can be a lot of fun, and lucrative, too. But getting those gigs requires a slightly different approach. Here’s how to do it.
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When you use this technique to ask clients for referrals, you’ll hear from more of your ideal prospects. And they will be ready to hire you on the spot.
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Account-based marketing is an effective way to land dream B2B clients. And you’ll only need a few of them to stay busy!
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Lead magnets are a great way for B2B copywriters to attract prospects. Here’s how to choose the right kind for your business.
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