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Articles by Steve Slaunwhite

How to Ask Your Clients for Referrals

How to Ask Your Clients for Referrals

By Steve Slaunwhite / September 27, 2018

When you use this technique to ask clients for referrals, you’ll hear from more of your ideal prospects. And they will be ready to hire you on the spot.

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Using Account-Based Marketing to Land Dream B2B Clients

Using Account-Based Marketing to Land Dream Clients

By Steve Slaunwhite / September 20, 2018

Account-based marketing is an effective way to land dream B2B clients. And you’ll only need a few of them to stay busy!

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What’s the Best Lead Magnet for a B2B Copywriter?

By Steve Slaunwhite / September 13, 2018

Lead magnets are a great way for B2B copywriters to attract prospects. Here’s how to choose the right kind for your business.

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A Secret and Powerful B2B Copywriting Tip

A Secret and Powerful B2B Copywriting Tip

By Steve Slaunwhite / August 30, 2018

This little-known B2B copywriting tip can make writing B2B copy easier and much more effective.

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How to Create an Accurate B2B Buyer Persona

By Steve Slaunwhite / August 23, 2018

When you have an accurate buyer persona, you can write your B2B copy faster and more easily. Plus, you’ll know exactly what to say to get a prospect to buy.

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How to Win the Conversational Style Argument for B2B Copy

How to Win the Conversational Style Argument

By Steve Slaunwhite / August 16, 2018

The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over.

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Working with Small Businesses as a B2B Copywriter

Working with Small Businesses as a B2B Copywriter

By Steve Slaunwhite / August 2, 2018

Small businesses can be excellent potential clients for B2B copywriters. Here are helpful tips for working with them.

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When You Need to Quit a B2B Copywriting Project

When You Need to Quit a B2B Copywriting Project

By Steve Slaunwhite / July 26, 2018

At some point, you may have to quit a B2B copywriting project. Here are some tips to help.

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How to Keep a B2B Client When Your Contact Leaves the Company

How to Keep a B2B Client When Your Contact Leaves

By Steve Slaunwhite / July 5, 2018

When your main contact leaves, you must be proactive to keep the client. Here are 5 tips to help.

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A 5-Step Method for Writing Better B2B Sales Copy Faster

A 5-Step Method for Better B2B Sales Copy

By Steve Slaunwhite / June 28, 2018

Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier.

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