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Articles by Steve Slaunwhite

Leverage Your Product Knowledge as a B2B Writer

Leverage Your Product Knowledge as a B2B Writer

By Steve Slaunwhite / January 25, 2018

When you use what you know about a product or a market on other projects, you’ll write faster, have more fun, and get more work.

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Negotiating with Clients

How to Get on Retainer with Copywriting Clients

By Steve Slaunwhite / January 11, 2018

When you get on retainer with your copywriting clients, you have a steady income as a freelancer. Here’s how to set them up to benefit you and your client.

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How to Increase Your Productivity as a B2B Writer

How to Increase Your Productivity as a B2B Writer

By Steve Slaunwhite / January 4, 2018

Increasing your productivity as a B2B writer helps you make more money by getting more done. Here are six tips to make you more productive.

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3 Tips for Finding Engaging Content Marketing Topics

3 Tips for Finding Engaging Content Marketing Topics

By Steve Slaunwhite / December 21, 2017

Every copywriter sometimes struggles with finding new content marketing topics for their clients. Here are three tips to help.

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How to Write Effective B2B Headlines

How to Write Effective B2B Headlines

By Steve Slaunwhite / December 14, 2017

When you write effective B2B headlines, your copy gets read. Here are easy ways to make any B2B headline stronger.

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Email Marketing: The B2B Buyer’s Progression

Email Marketing: The B2B Buyer’s Progression

By Steve Slaunwhite / December 11, 2017

In this video interview, Steve Slaunwhite discusses B2B email marketing and the type of content to include in each email in an email series.

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A Simple Way to Prospect with Cold Calls

A Simple Way to Prospect with Cold Calls

By Steve Slaunwhite / December 7, 2017

Even the most introverted freelance copywriter can easily prospect with cold calls by using this simple method.

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3 tips to get more work

5 B2B Copywriting Tips from the Experts

By Steve Slaunwhite / November 30, 2017

Regardless of where you are in your copywriting journey, these five B2B copywriting tips will help you reach your goals faster.

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When to Use B2B Long Form Copy

When to Use B2B Long Form Copy

By Steve Slaunwhite / November 16, 2017

While much of B2B copywriting involves short copy, there are times you’ll want to use B2B long form copy. Here are seven examples.

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Practical Ways to Conquer Deadline Stress

Practical Ways to Conquer Deadline Stress

By Steve Slaunwhite / October 26, 2017

Don’t let deadline stress take the joy out of your freelance copywriting business. Here are a few simple ways to conquer your stress.

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