Articles by Steve Slaunwhite

A CM Best Practice: What Do You Write? Ideas Here

3 Tips for Finding Engaging Content Marketing Topics

By Steve Slaunwhite / December 21, 2017

Every copywriter sometimes struggles with finding new content marketing topics for their clients. Here are three tips to help.

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How to Write Effective B2B Headlines

How to Write Effective B2B Headlines

By Steve Slaunwhite / December 14, 2017

When you write effective B2B headlines, your copy gets read. Here are easy ways to make any B2B headline stronger.

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Email Marketing: The B2B Buyer’s Progression

Email Marketing: The B2B Buyer’s Progression

By Steve Slaunwhite / December 11, 2017

In this video interview, Steve Slaunwhite discusses B2B email marketing and the type of content to include in each email in an email series.

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A Simple Way to Prospect with Cold Calls

A Simple Way to Prospect with Cold Calls

By Steve Slaunwhite / December 7, 2017

Even the most introverted freelance copywriter can easily prospect with cold calls by using this simple method.

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Reality Blog: Managing Your B2B Freelance Business

5 B2B Copywriting Tips from the Experts

By Steve Slaunwhite / November 30, 2017

Regardless of where you are in your copywriting journey, these five B2B copywriting tips will help you reach your goals faster.

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When to Use B2B Long Form Copy

When to Use B2B Long Form Copy

By Steve Slaunwhite / November 16, 2017

While much of B2B copywriting involves short copy, there are times you’ll want to use B2B long form copy. Here are seven examples.

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Practical Ways to Conquer Deadline Stress

Practical Ways to Conquer Deadline Stress

By Steve Slaunwhite / October 26, 2017

Don’t let deadline stress take the joy out of your freelance copywriting business. Here are a few simple ways to conquer your stress.

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5 Characteristics of a High-Value B2B Copywriter

5 Characteristics of a High-Value B2B Copywriter

By Steve Slaunwhite / October 19, 2017

When you position yourself as a high-value B2B copywriter, you’re able to land clients who are delighted to pay you professional fees.

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Simplify Your Marketing for Better Results

Simplify Your Marketing for Better Results

By Steve Slaunwhite / October 12, 2017

Get more clients when you simplify your marketing. Use this easy five-step strategy to market your copywriting services.

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Overcome Resistance in Your B2B Copywriting Business

How to Harness the Power of Habit

By Steve Slaunwhite / October 5, 2017

When you harness the power of habit, you unlock the key to being more successful as a freelance B2B copywriter. Here’s how to form habits that stick.

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