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Articles by Tracey Crosby

Make Your B2B Copywriting "Lean" into Persuasion

Make Your B2B Copywriting “Lean” into Persuasion

By Tracey Crosby / November 19, 2020

B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.

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How BPI is Hiding in Your B2B Copywriting

Use BPI in Your B2B Copywriting to Improve Your Client’s Results

By Tracey Crosby / October 26, 2020

Use BPI to improve B2B copywriting results for your clients, just like the Galvin brothers did for this famously successful company.

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Use the Change Curve to Improve Your B2B Writing

Use the Change Curve to Improve Your B2B Copywriting

By Tracey Crosby / June 15, 2020

If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.

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