How do I get started as a B2B copywriter?
How do I get my first B2B copywriting client?
How do I grow my B2B copywriting business?
These questions and more are answered in the B2B Copywriting Roadmaps for Success.
No matter where you are in your career — whether you’re just getting started or you’re ready to take it up a notch — we have a roadmap for you. You’ll always have an actionable goal to work towards, with step-by-step plans to attaining it.
More Roadmaps for Success are in the works to give you even more help on your path to success.
Request a Roadmap: Want a Roadmap you don’t see here? Just send us a request, and we’ll get it created!
3 Roadmaps to B2B Business Start-Up Success
In this webinar, you’ll get an overview of three options for launching your freelance career.
- Follow Ed Gandia’s “Starting Your B2B Copywriting Business on the Side” roadmap if you still have a “day job.”
- Pete Savage’s “Things to Do if You’re Starting Your B2B business Full-Time” roadmap is perfect if you’re diving in full-time.
- And Steve Slaunwhite’s roadmap, “Making the Transition from Another Type of Writing Business” will help you if you’re already a writer but new to B2B copywriting.
Go to 3 Roadmaps to B2B Business Start-Up Success
Getting Started Roadmap
If you’re just starting out, this is the detailed step-by-step roadmap you need to set up your business, get your first client, and get everything in place to reach your goals.
Module 1: Setting Goals and Making the Leap Into Copywriting
Module 2: Choosing Your Niche and Direction
Module 3: Setting Up Your Freelance Copywriting Business
Module 4: Your Freelance Copywriting Website
Module 5: An Overview of B2B Copywriting
Module 6: Pricing Your Services
Module 7: Positioning Yourself
Module 8: Getting Your First Client
Module 9: Your Marketing System
Module 10: Productivity Tips
Module 11: Working with B2B Clients
Module 12: A Six-Figure Business
Marketing Yourself Roadmap
Your freelanced business is set up and you’ve developed your copywriting skills. Now you need to market your new freelance copywriting business. Follow this roadmap and you’ll be landing clients in no time. 
Module 1: Thinking Like an Owner
Module 2: Your Target Market
Module 3: Creating a Marketing Plan
Module 4: Finding Time for Marketing
Module 5: Assessing Your Marketing
Setting Up Your LinkedIn Profile Roadmap
LinkedIn is a powerful tool for B2B copywriters looking to connect with potential clients. Use this Roadmap to set up a powerful LinkedIn profile that will position you as an expert in your niche.
Module 1: LinkedIn and the 6 Degrees of Separation
Module 2: Build a Search-Friendly LinkedIn Header
Module 3: Your LinkedIn Summary
Module 4: Adding Credibility to Your LinkedIn Profile
Module 5: Putting Your LinkedIn Profile to Work
Working With Clients Roadmap
In this Roadmap, Pam Foster covers all aspects of working with B2B clients, from the initial contact to delivering a finished product that makes them say, “wow!”
Module 1: Win Over B2B Copywriting Clients at “Hello”
Module 2: Price Your B2B Copywriting Projects with Panache
Module 3: B2B Copywriting Proposals that Get a Big YES
Module 4: Video: B2B Copywriting Proposals and When to Discuss Fees
Module 5: Be a B2B Copywriting Lifesaver by Taking the Wheel
Module 6: Get a Big Thumbs Up From the B2B Marketing Team
Module 7: Video: How to Work Smoothly with B2B Client Teams
Module 8: Be a Big Hit with B2B Copywriting Clients by Educating Them
Module 9: Use a Professional Process for Copywriting Success
Module 10: Video: Using a Creative Brief
Module 11: The “Love It!” Way to Deliver Your B2B Copywriting
Module 12: Follow Up to Flourish with Your B2B Clients
Site Audit Roadmap
Writing B2B Websites is profitable business. With Pam Foster’s Roadmap, it’s even better. Pam walks you though the site audit process, and gives you tips for winning over your client before you even start working.
Module 1: Get Prospects to Pony up for Your Proposal
Module 2: Impress Client with this Site Audit Checklist
Module 3: Answers to Your Site Audit Questions
Module 4: Your Site Audit Ticket to More Work
Project Management Roadmap
Handing large client projects can be a challenge. Jon Stoltzfus makes it easy with this guide that will help you define the project, calculate your fees, and complete the project on time.
Module 1: Defining Project Scope
Module 2: Blocking Out Time for a Project Schedule
Module 3: Pricing the Project
Module 4: Delivering a High-Quality Project
Module 5: A Process for Success
Business Essentials Roadmap
The Business Essentials Roadmap is like getting an MBA in a few hours. Nancy Ross Brewer goes through all aspects of corporate life, giving you insights that will help you when working with large corporate clients.
Module 1: Business Ethics and Leadership
Module 2: Marketing and Sales
Module 3: Operations Management
Module 4: Economics and Finance
Module 5: Accounting
Module 6: Human Resources
Module 7: Information Technology
Module 8: Business Law
Module 9: Current Trends
Productivity Roadmap
You can maximize your income and your free time when you’re working at peak productivity. In this Roadmap to Success, you’ll discover how to be more productive without stress.
Module 1: Are You Productive or Busy?
Module 2: What’s Holding You Back? (Part 1)
Module 3: What’s Holding You Back? (Part 2)
Module 4: The Science of Productivity
Module 5: Create an Environment for Productivity
Module 6: Putting Productivity to Work for You
Module 7: Two Ways to Improve Productivity
Technology Roadmap
Do you sometimes feel a little lost keeping your freelance website up to date? Are you not sure how to accomplish some changes you want to make? This Roadmap for success will give you some tips and tricks to make managing your freelance website a little easier. 
Module 1: Disabling Gutenberg in WordPress websites
Module 2: Using icons in your navigation menu
Module 3: Increase productivity with Reusable Blocks in WordPress websites
Module 4: Exporting reusable blocks in WordPress websites
Module 5: Updating your WordPress website on a mobile app
Module 6: Setting up and using Instagram for B2B
Module 7: Undo with Post Revisions on Your WordPress website
Module 8: Privacy Policy in WordPress websites
Building a Content Marketing Business Roadmap
Over 90% of B2B companies use Content in one form or another as part of their marketing efforts. It’s a huge market, and a lucrative one for copywriters who understand how to write content and how to help their clients with content strategy development. This Roadmap for Success takes you from the ABCs of Content to the finer points that allow you to build your business around Content, or simply super-charge your client’s content results.
Module 1: From Michelin Guides to Today’s Blog Posts
Module 2: How Big is the B2B Content Marketing Opportunity? So Big
Module 3: Creating a Successful Content Marketing Strategy
Module 4: A CM Best Practice: Who are you writing to?
Module 5: A CM Best Practice: What are you writing?
Module 6: A CM Best Practice: Tools and Tricks How to Write B2B Content?
Module 7: How Can I Get a Content Writing Gig?
Module 8: How Can I Get a Retainer Content Writing Gig?
Business Templates Roadmap
Sometimes being chief cook and bottlewasher for your business is wonderful. You call the shots. You decide when to work and when to take some time off… But sometimes you need a little help to shortcut some of those non-writing tasks you know you need to spend time on.
In this Roadmap, we’ll give you business templates you can use to generate client leads, bring new clients on board, and then work with those clients in a professional manner. 
Module 1: Prospecting and follow-up email templates
Module 2: Prospect Intake Checklist
Module 3: Project Proposal Templates
Module 4: How to estimate timeline and pricing
Module 5: General, Retainer, and Royalty Agreement Templates
Module 6: Creative Brief Client Questionnaire Template
Module 7: Client Communication Templates to deliver your copy and request testimonials
Module 8: Getting Paid: Invoicing and Collections Templates
Social Media Marketing Roadmap
Using social media is an integral marketing component for businesses.
According to the Statista Content Marketing Trend Study for 2021, almost all (92%) of B2B companies rely on social media as a channel for content marketing, with only 58% on blogs.
LinkedIn is the most popular B2B platform with 91%. Facebook is second with 72%, and YouTube is third at 58%.
But considering the where, when, and what that is shared, multiplied by all platforms, and how to deliver the message can easily overwhelm your clients and lead to analysis paralysis.
Where do they start? How do you help them remove the stress and create opportunity that adds to their bottom line using social media marketing?
We’re going to spend the next few months of this Roadmap digging into all of that, helping you help your client craft an effective social media marketing strategy and then helping them to implement it.
Module 4: the Try-Buy-Repeat-Refer Principle
Module 5: Now’s the time to S.C.O.R.E.
Module 6: Organic Content Marketing
Module 10: How to Leverage Video in your Social Media
Module 11: Implement Using the ABT Method to control the narrative
Module 12: Implement Batch Scheduling for Efficiency
Module 13: Use the Rinse and Repeat Method to keep your social media marketing working
Module 14: Strategy for B2B-only Clients
Module 15: Strategy for Clients with Both B2B and B2C Products and Services
Module 16: Social Media Roadmap Recap and Cautions
