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Reality Blog: Managing Your B2B Freelance Business

Reality Blog: Managing Your B2B Freelance Business

July 15, 2020

Even Ghostbusters know this is a problem when managing your freelance business. Remember the first time they used their Neutrino Wands?

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Two Methods to Increase Your B2B Freelance Fees

Two Methods to Increase Your B2B Freelance Copywriting Fees

July 13, 2020

Use one of these two methods to implement B2B freelance writing fee increases with existing clients.

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Your Roadmap to Conquer Mediocre B2B Content

Your Roadmap to Conquer Mediocre B2B Content

July 9, 2020

Don’t settle for “good enough” B2B content… lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.

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Reality Blog: My Freelance Business Plan

Reality Blog: My Freelance Business Plan for Success

July 8, 2020

I didn’t want to end up working in a chicken coop myself, so I created a freelance business plan to become a full-time copywriter.

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6 Considerations in Pricing Your Writing Services

6 Considerations in Pricing Your B2B Copywriting Services

July 7, 2020

Use these six considerations to determine how to set fair pricing for you and your B2B copywriting client.

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6 Tips for Going B2B Freelance to Full-Time Work

6 Tips for Going from B2B Freelance Writing to Full-Time

July 6, 2020

You can go from B2B freelance copywriting to full-time in-house writing… as long as you use these six tips to make that decision.

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Make the Business Case for a B2B Content Marketing Strategy

Make the Business Case for a B2B Content Marketing Strategy

July 2, 2020

Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.

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Reality Blog: Home Office or Working from Home

Reality Blog: The Home Office vs. Working from Home

July 1, 2020

If you tried working from home with the kids, your spouse, or pets running amuck, here’s a more effective way to work from home.

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Set B2B Writing Goals That Keep You Motivated

How to Set B2B Writing Goals That Keep You Motivated

June 29, 2020

Reset your unmet January B2B writing goals this way to reinvigorate your motivation and hit your goals.

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Connecting Content Creation to a Customer Journey

Connecting Content Creation to the Customer Journey

June 25, 2020

It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.

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