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B2B Content

B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.

Power Up Your B2B Copy With Images

Power Up Your Copy with Images… Power Up Your Results

November 18, 2019

Happiness, sadness, fear, and anger are core emotions: Use images to evoke them and watch your response rates soar.

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Member Update Copy Critique

B2B Writing Success Member Update November — Copy Critiques

November 7, 2019

With the end of the year approaching, get your portfolio samples in tip-top condition, spit-shined and polished.

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Writing in your clients brand voice

Are You Writing Copy in Your Client’s Brand Voice?

October 17, 2019

One thing a lot of copywriters don’t pay attention to is their client’s (and their own) brand voice. It’s really important, and here’s why…

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Create a Style Guide for your client - earn income

Get Extra Income Creating a Company Style Guide

October 10, 2019

When working with a company for the first time, ask if they have a customized style guide. If not, this is something you could get paid to create for them.

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AP and Chicago Style Guide

B2B Clients, AP, Chicago, and the Oxford Comma: It’s a Matter of Style

October 3, 2019

When you’re working with your B2B clients, you know you need to know their products and their prospects. But you also need to know their style.

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You can still meet your 2019 business goals

B2B Writing Success Member Update for Q4

September 30, 2019

We’re nearing the end of 2019.  If you’ve made good, solid progress on your business goals, wonderful!  If you haven’t gotten as far as you’d hoped, it’s not too late!  It’s only October.  Today we’re going to talk about how to complete those 2019 business goals before year end. 

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3 Steps for Your Best B2B Content Article

3 Steps for Your Best B2B Content Article

September 26, 2019

You’ve submitted a pitch and your editor accepted it. Now, it’s time to write the best possible article by following three simple steps.

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Storytelling in B2B Copywriting

Storytelling in B2B Sales Copy

September 16, 2019

When you think of storytelling in B2B copy, you might think of case studies or customer success stories. And you’d be right. But the stories don’t stop there. Every piece of copy has the potential for sharing a story.

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How to make technical writing interesting

How to make technical copywriting projects interesting

September 5, 2019

Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.

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Streamline Your Writing Research for Better Income

Streamline Your Copywriting Research to Increase Your Income

August 22, 2019

“A-list” copywriters often point out that the secret to writing great focused copy is not the writing at all. It’s the research. Solid, complete research […]

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