B2B Content
B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.
Lead with conversational content, build relationships with your B2B prospects, and you can win time and attention. Here’s how to do that.
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Content Marketing involves updating and repurposing content. What’s the difference? A lot. Here’s what to know to help your clients.
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Here are some tips to repurpose content for your own marketing and help you make your past efforts work for your future.
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How do you maximize your B2B content marketing efforts? By using these three expert-vetted tips.
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Instead of getting caught up in writing perfectly, Natalie Goldberg says if you want to be a better writer, write when you write.
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Write fun B2B marketing, and you’ll forge deeper connections with customers, making them want to come back for more.
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Your client may be using ineffective B2B SEO tactics for their content… follow these three steps to power up your client’s B2B SEO.
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Cynthia Saarie created an e-book to help her sell her B2B writing services… see how you too can zap out an e-book for your business.
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B2B stories have become the new success heroes to engage prospects. They are now an essential part of marketing strategy.
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B2B prospects are consuming a lot of content these days. White papers are a big part of that mix — here’s how to pitch white papers.
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