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B2B Content

B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.

The Hidden Benefits of Having a Content Calendar

The Hidden Benefits of Having a Content Calendar

October 28, 2021

Content calendars ensure you stick to a regular posting schedule. These hidden benefits give you even more reason to keep one.

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Likes and Comments Are Overrated

Likes and Comments Aren’t Everything — Focus Here Instead

October 14, 2021

The easiest metrics to count are Likes, comments, views, and followers. But Likes and comments aren’t everything — these matter more.

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2019 AWAI Copywriting Bootcamp Live Blog

2021 AWAI Copywriting Bootcamp Live Blog

October 11, 2021

Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2019 AWAI Copywriting Bootcamp.

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The Power of Writing 10 Headlines a Day

The Power of Writing 10 Headlines a Day

October 7, 2021

Practicing their piano scales improves piano playing… use the same technique to power up your writing with 10 headlines a day.

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Reality Blog: Are You the New Reality Blogger?

Reality Blog: Are You the New Reality Blogger?

August 4, 2021

Are you the next B2B Reality Blogger? Today I share my insider tips, and a behind-the-scenes peek at having AWAI as a paying client.

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Pre-Production Checklist for B2B Video Marketing

Use This 7-Point Pre-Production Checklist for B2B Video Marketing

July 26, 2021

Give your clients what they need to make their B2B videos successful. Use this seven-point pre-production checklist to guide them.

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5 Simple Tips for Writing Cold Emails That Convert

5 Simple Tips for Writing Cold Emails That Convert

July 19, 2021

If you’re using cold emails, these five simple tips will warm those relationships up. Don’t mess around: use cold emails that convert.

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6 Reasons B2B Blogging Is Great for Your Business

6 Reasons B2B Blogging Is a Great Way to Build Your Business

July 15, 2021

Businesses who incorporate blogging into their sales process have strategic thinking behind it and need engaging content to fill their publishing calendar.

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Why You Need a Video CTA in Your B2B Videos

Why You Need a Video CTA in Your B2B Videos

July 12, 2021

Support your B2B video efforts by telling viewers what you want them to do next. Here are four elements of a high-converting video call-to-action (CTA).

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Reality Blog: You Are Entering the IDFA Zone

Reality Blog: You Are Entering the IDFA Zone

July 7, 2021

Will the IDFA zone produce the next copywriting boon and upset countless marketing strategies? Join me inside for all the details.

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