B2B Content
B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.
Instead of getting caught up in writing perfectly, Natalie Goldberg says if you want to be a better writer, write when you write.
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Write fun B2B marketing, and you’ll forge deeper connections with customers, making them want to come back for more.
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Your client may be using ineffective B2B SEO tactics for their content… follow these three steps to power up your client’s B2B SEO.
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Cynthia Saarie created an e-book to help her sell her B2B writing services… see how you too can zap out an e-book for your business.
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B2B stories have become the new success heroes to engage prospects. They are now an essential part of marketing strategy.
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B2B prospects are consuming a lot of content these days. White papers are a big part of that mix — here’s how to pitch white papers.
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Want to write better content? Ann Handley literally wrote the content rules. Use her three themes to make your own content rule.
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You’re convinced you need your own blog but you still want answers to some key copywriting blogging questions before you start.
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Curtis Dennis started his own blog and measured his progress for us in this three-part series… here’s how he knows if his blog is working.
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Even in B2B copy, one of the most effective methods of persuading someone to buy is emotional storytelling.
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