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B2B Content

B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.

The Tao of Writing Email Subject Lines

The Tao of Writing Email Subject Lines

May 27, 2021

Why aren’t your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.

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The Anatomy of an E-book Landing Page for Your Site

The Anatomy of an E-book Landing Page for Your Website

March 15, 2021

Follow this anatomy of a killer e-book landing page for your freelance website to increase credibility and effectiveness.

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How to Write a Powerful B2B Video Script

How to Write a Powerful B2B Video Script for Your Client

March 11, 2021

A powerful B2B video script, written by you, will deliver big results for your client… and for you.

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3 B2B Writing Formulas You Don’t Know (But Should)

3 B2B Copywriting Formulas You Don’t Know (But Should)

March 2, 2021

Steve Slaunwhite shares three copywriting formulas he developed… that don’t stifle creative freedom… and they’re proven to work in the B2B market.

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Use Article Formats to Write More Quickly and Effectively

Use Article Formats to Write More Quickly and Effectively

March 1, 2021

Staring at a blank page is an impediment to speed. But using these proven article formats will make your writing quicker and more effective.

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How to Get That Coveted Conversational Tone

How to Get That Coveted Conversational Tone in Your Writing

January 20, 2021

Here’s how to turn that ugly first draft into a mesmerizing story with the coveted conversational tone.

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How to Sell B2B Video Scripting to Clients

How to Sell B2B Video Scripting as a Service to Your Clients

November 23, 2020

Here are 3 ways to sell B2B script writing services to clients to be used in webinars, explainer videos, social media videos, and more.

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Why Your B2B Videos Need to Work with No Sound

Why Your B2B Videos Need to Work with No Sound

November 17, 2020

Consuming content via B2B videos is becoming more common. But that brings with it some “silent” responsibilities marketers must attend to.

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Get Clients Using This Secret Lead Gen Technique

The Secret to Creating E-books and Using Them to Get Clients

November 9, 2020

You know you “should” create some kind of lead magnet to get clients. Using this secret method makes it easier… and much quicker.

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Using Email Courses as Client Lead Generation

Using Email Courses as Lead Generation for Your Writing Business

October 29, 2020

Find out how email courses are effective lead gen projects… fun to write and free up your time for more active marketing techniques.

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