B2B Content
B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.
One thing a lot of copywriters don’t pay attention to is their client’s (and their own) brand voice. It’s really important, and here’s why…
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When working with a company for the first time, ask if they have a customized style guide. If not, this is something you could get paid to create for them.
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When you’re working with your B2B clients, you know you need to know their products and their prospects. But you also need to know their style.
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We’re nearing the end of 2019. If you’ve made good, solid progress on your business goals, wonderful! If you haven’t gotten as far as you’d hoped, it’s not too late! It’s only October. Today we’re going to talk about how to complete those 2019 business goals before year end.
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You’ve submitted a pitch and your editor accepted it. Now, it’s time to write the best possible article by following three simple steps.
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When you think of storytelling in B2B copy, you might think of case studies or customer success stories. And you’d be right. But the stories don’t stop there. Every piece of copy has the potential for sharing a story.
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Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.
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“A-list” copywriters often point out that the secret to writing great focused copy is not the writing at all. It’s the research. Solid, complete research […]
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If you’ve been around copywriting circles for more than a few minutes, you know that we’re all about the benefits. Here’s an example… Does it […]
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Have you ever read a B2B “About” page? Did it offer insight into the people behind the company or was it “corporate speak” heavy on […]
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