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B2B Content

B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.

How to Choose and Work with B2B Influencers

How to Choose and Work with B2B Influencers

February 12, 2018

Working with B2B influencers can be an effective marketing strategy. Here’s how you can find and work with B2B influencers.

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Executive Summary: B2B Content Marketing

Gordon Graham on B2B Content Marketing

February 5, 2018

In this video interview, Gordon Graham discusses B2B Content and the different ways content is used in today’s B2B marketing.

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Leverage Your Product Knowledge as a B2B Writer

Leverage Your Product Knowledge as a B2B Writer

January 25, 2018

When you use what you know about a product or a market on other projects, you’ll write faster, have more fun, and get more work.

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The Role of White Papers in Today’s B2B Marketing

The Role of White Papers in Today’s B2B Marketing

January 15, 2018

In this video interview, Gordon Graham discusses the place white papers have in today’s B2B marketing strategy.

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A CM Best Practice: What Do You Write? Ideas Here

3 Tips for Finding Engaging Content Marketing Topics

December 21, 2017

Every copywriter sometimes struggles with finding new content marketing topics for their clients. Here are three tips to help.

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B2B SEO: Avoid This Common Mistake

B2B SEO: Avoid This Common Mistake

December 18, 2017

Is it really necessary to B2B SEO research if you know your market? The surprising answer is “yes” — and here’s why.

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How to Make Your B2B Copywriting Business Stronger

5 B2B Copywriting Tips from the Experts

November 30, 2017

Regardless of where you are in your copywriting journey, these five B2B copywriting tips will help you reach your goals faster.

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4 Ways to Prevent Image Theft in WordPress

4 Ways to Prevent Image Theft in WordPress

November 27, 2017

It’s easy to prevent image theft from a WordPress site. Use these four methods to protect the images you post online.

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3 Tips from Fiction Writing for B2B Copywriters

3 Tips from Fiction Writing for B2B Copywriters

November 23, 2017

Fiction writing has more in common with B2B copywriting than you might think. Here are three writing tips that apply to both fiction and copywriting.

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Know Your Target Market to Make More Sales

Know Your Target Market to Make More Sales

November 20, 2017

Mary Rose Maguire shares how she gets insights into any target market to better connect with prospects so her copy gets more sales.

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