B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.
Even if you don’t write white papers, here are seven things about them you need to know as a B2B copywriter.
Read More …Almost everyone fights writer’s block at some point. Here are two tricks Steve Maurer found to beat it.
Read More …Where do you go when you need to do B2B research for a white paper, article, or e-book? Try these five overlooked resources.
Read More …In today’s world, do you really need specialized B2B copywriting skills? Find out in this interview with Steve Slaunwhite.
Read More …