B2B Content
B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.
But here I sit, struggling to write with a fast-approaching deadline. Sounds like it’s time to share my tips on beating writer’s block.
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Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.
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One-off projects for a multitude of clients? Or B2B retainer clients to put your income on cruise control? Here’s what you need to know.
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There are three “hidden” content marketing projects you can pitch to new or existing clients to increase your revenue and help them improve their content marketing results.
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Don’t settle for “good enough” B2B content… lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.
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Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.
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It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.
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Could Artificial Intelligence help B2B clients and B2B copywriters meet an almost insatiable need for content?
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If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.
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Differences in prospect engagement has created changes to the B2B purchasing cycle. Understand those changes to win.
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