B2B Content
B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.
When you think of storytelling in B2B copy, you might think of case studies or customer success stories. And you’d be right. But the stories don’t stop there. Every piece of copy has the potential for sharing a story.
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Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.
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“A-list” copywriters often point out that the secret to writing great focused copy is not the writing at all. It’s the research. Solid, complete research […]
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If you’ve been around copywriting circles for more than a few minutes, you know that we’re all about the benefits. Here’s an example… Does it […]
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Have you ever read a B2B “About” page? Did it offer insight into the people behind the company or was it “corporate speak” heavy on […]
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Video blogging (vlogging) can increase site visits and engagement. Here’s what you need to know to get started.
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The use of voice search is growing rapidly. Here’s how to integrate voice search SEO into your copy.
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Are you curious about SEO copywriting (and the fees you can charge for it), but worried it sounds too complicated? Use these 7 tips to get started…
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If you’ve ever struggled to come up with new ideas for your copywriting projects, here’s how a blog — and a deadline — can help.
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Getting people on your email newsletter list is just step one. Here’s how to get them to read and engage with your content.
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