B2B Content
B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.
Follow these three content marketing best practices to capture a trending preferred B2B buying experience.
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In B2B content marketing, you really need to get this one thing correct, or your copy will fail. Use these best practices to succeed.
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B2B Content Marketing opportunities cut across every industry, and dozens of types of projects. So just how BIG is this opportunity?
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What do Michelin Guides and blog posts have in common? They build trust and establish expertise… and something else key to B2B leads.
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If you’ve always focused on keywords for SEO, try this more effective way to get your B2B copywriting client content found.
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In-depth articles, white papers, case studies, and special reports can be quite long… here’s a plan to keep yourself organized and focused.
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Just like Rudolph’s Misfit Toys made children happy, these five tips for copywriters will make you happy by saving you time and money.
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Every kind of B2B copy benefits from the magic of story. Use this three-part structure to power up your B2B copywriting.
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Happiness, sadness, fear, and anger are core emotions: Use images to evoke them and watch your response rates soar.
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One thing a lot of copywriters don’t pay attention to is their client’s (and their own) brand voice. It’s really important, and here’s why…
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