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B2B Content

B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.

9 Ways to Turn Project Work into Passive Copywriting Income

9 Ways to Turn Project Work into Passive Income

January 21, 2019

Here’s how you can turn unused client work into passive income from your freelance copywriting business.

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How to Triple-Check Your Copy and Make It Shine

How to Triple-Check Your Copy and Make It Shine

January 17, 2019

Use this three-step method to proofread your copy and make it shine.

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How to Access Your Writing Creativity Matrix

How to Access Your Writing Creativity Matrix

December 24, 2018

When you access your writing creativity, you’ll find a unique way to express your message, which can help you draw in your prospect.

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Five Ways to Land Copywriting Clients using Twitter

Five Ways to Land Copywriting Clients using Twitter

December 20, 2018

Although it’s not the largest social media platform, Twitter provides excellent opportunities to find and land B2B copywriting clients.

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Nick Usborne: Short Form Copywriting Tips and Your Writing Voice

Nick Usborne: Short Form Copywriting Tips and More

December 17, 2018

In this video interview, Nick Usborne discusses copywriting tips for short form copy and more…

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Make B2B Social Media Work Harder for Your Clients

Make B2B Social Media Work Harder for Your Clients

December 10, 2018

Many B2B companies use social. A few more do social monitoring. But here’s the important next step…

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The Key First Step for Every Copywriting Project

The Key First Step for Every Copywriting Project

December 6, 2018

You’ve landed a prime copywriting project. But before you dive into the writing, there’s a key step you need to take first to make writing faster and easier.

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Captivate Any Audience with This Writing Technique

Captivate Any Audience with This Writing Technique

November 19, 2018

Use this writing technique to flood your prospect’s brain with feel-good hormones that encourage a positive response to your writing.

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7 Tips to Shorten Copy without Losing Impact

7 Tips to Shorten Copy without Losing Impact

November 15, 2018

What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact.

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Reality Blog: Bridging the Reader's Curiosity Gap in B2B Copy

Reality Blog: Bridging the Reader’s Curiosity Gap

November 14, 2018

Is long-form copy dead? No, just long, boring copy. Here’s how to use the Curiosity Gap to keep your reader engaged as long as necessary.

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