Already a member? Login here.

B2B Content

B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.

Smartphones, Content, and the B2B Buying Experience

Smartphones, Content, and the B2B Buying Experience

May 3, 2020

Follow these three content marketing best practices to capture a trending preferred B2B buying experience.

Read More …
B2B Content Best Practice: Who Are You Writing For?

B2B Content Roadmap Best Practice: Who Are You Writing For?

April 28, 2020

In B2B content marketing, you really need to get this one thing correct, or your copy will fail. Use these best practices to succeed.

Read More …
How Big Is the B2B Content Opportunity? So Big

How Big Is the B2B Content Marketing Opportunity? So Big…

April 14, 2020

B2B Content Marketing opportunities cut across every industry, and dozens of types of projects. So just how BIG is this opportunity?

Read More …
Roadmap for Success: From Michelin Guides to Blogs

Roadmap for Success: From Michelin Guides to Today’s Blog Posts

April 7, 2020

What do Michelin Guides and blog posts have in common? They build trust and establish expertise… and something else key to B2B leads.

Read More …
A Topic Driven Approach to SEO

How to Take a Topic-Driven Approach to B2B SEO Content

February 10, 2020

If you’ve always focused on keywords for SEO, try this more effective way to get your B2B copywriting client content found.

Read More …
A 12-Step Plan to Create Compelling Long-Form B2B Copy

A Step-by-Step Plan to Create Compelling Long-Form B2B Writing

December 26, 2019

In-depth articles, white papers, case studies, and special reports can be quite long… here’s a plan to keep yourself organized and focused.

Read More …
Reality Blog: Rudolph's Top 5 Misfit Tips for Copywriters

Reality Blog: Rudolph’s Top 5 Misfit Tips for Copywriters

December 11, 2019

Just like Rudolph’s Misfit Toys made children happy, these five tips for copywriters will make you happy by saving you time and money.

Read More …
This 3-Part Structure Adds Power to Your Writing

Use This 3-Part Structure to Add Power to Your B2B Copywriting

December 2, 2019

Every kind of B2B copy benefits from the magic of story. Use this three-part structure to power up your B2B copywriting.

Read More …
Power Up Your B2B Copy With Images

Power Up Your Copy with Images… Power Up Your Results

November 18, 2019

Happiness, sadness, fear, and anger are core emotions: Use images to evoke them and watch your response rates soar.

Read More …
Writing in your clients brand voice

Are You Writing Copy in Your Client’s Brand Voice?

October 17, 2019

One thing a lot of copywriters don’t pay attention to is their client’s (and their own) brand voice. It’s really important, and here’s why…

Read More …
Scroll to Top