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B2B Content

B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.

Connecting Content Creation to a Customer Journey

Connecting Content Creation to the Customer Journey

June 25, 2020

It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.

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How Will Artificial Intelligence Affect Copywriting

How Will Artificial Intelligence Affect B2B Copywriting?

June 16, 2020

Could Artificial Intelligence help B2B clients and B2B copywriters meet an almost insatiable need for content?

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Use the Change Curve to Improve Your B2B Writing

Use the Change Curve to Improve Your B2B Copywriting

June 15, 2020

If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.

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Keep Up with Changes to the B2B Purchase Cycle

Content Engagement Has Created Changes to the B2B Purchase Cycle

June 2, 2020

Differences in prospect engagement has created changes to the B2B purchasing cycle. Understand those changes to win.

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This Secret B2B Market Pays Well and Isn’t Crowded

Content Roadmap: How and Why to Get B2B Content Retainer Gigs

May 26, 2020

B2B content writing services are ideal for retainer agreements. Here’s why they’re important and how to get them.

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Reality Blog: Repurposing Content for Your Clients

Reality Blog: Repurposing Content for Your B2B Copywriting Clients

May 20, 2020

Not all copy needs to be written from scratch. Sometimes, you can repurpose content for your clients and earn additional paychecks.

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7 Steps to Get Hired as a B2B Content Writer

7 Steps You Can Take Today to Get Hired as a B2B Content Writer

May 19, 2020

Follow these seven steps to get hired as a content writer by B2B clients, and your calendar will be full sooner than you think.

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CM Best Practice: Tools and Tricks - How to Write

CM Best Practice: Tools and Tricks — How to Write B2B Content

May 12, 2020

Use these tools and tricks to write efficient and effective B2B content, meeting both your needs and your client’s needs.

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A CM Best Practice: What Do You Write? Ideas Here

A CM Best Practice: What Are You Writing? Idea Generators

May 5, 2020

If you ever find yourself searching for topic ideas for your content marketing job, read on for some great idea generation techniques.

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Smartphones, Content, and the B2B Buying Experience

Smartphones, Content, and the B2B Buying Experience

May 3, 2020

Follow these three content marketing best practices to capture a trending preferred B2B buying experience.

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