B2B Content

B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.

5 Ways to Use Psychology to Write B2B Case Studies

Use Psychology to Write B2B Case Studies for Maximum Impact

January 10, 2022

Use these five methods of leveraging human psychology to write B2B case studies for maximum impact.

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5 Free Keyword Research Tools for Better Results

5 Free Keyword Research Tools for Better SEO Results

January 6, 2022

When you need to do SEO keyword research for your client, these five tools deliver effective results… and they’re free.

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Get More Effective B2B Case Studies: Do This First

Get More Effective B2B Case Studies by Taking This Action First

January 3, 2022

If you follow this three-step process to set up and prepare before writing, you’ll create more effective B2B case studies.

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Reality Blog: Idea List Makes Writing Quicker

Reality Blog: Super Charge! Your Idea List Makes Writing Quick

December 29, 2021

Creating an Idea List supercharges your productivity and decreases stress. Ready-to-go topics mean your work is done faster.

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Build Your Content Strategy on LinkedIn in 5 Steps

Build Your Content Strategy on LinkedIn in Five Steps

December 23, 2021

Use these five steps to build your content strategy on LinkedIn and you’ll be much more likely to catch the attention of your audience.

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Social Media Roadmap: Do You Splinter Content?

Social Media Marketing Roadmap: Do You Splinter Your Content?

December 21, 2021

Streamline and recycle your content creation by using tactics like splintering content. Here’s how to implement that strategy.

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The Hidden Benefits of Having a Content Calendar

The Hidden Benefits of Having a Content Calendar

October 28, 2021

Content calendars ensure you stick to a regular posting schedule. These hidden benefits give you even more reason to keep one.

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Likes and Comments Are Overrated

Likes and Comments Aren’t Everything — Focus Here Instead

October 14, 2021

The easiest metrics to count are Likes, comments, views, and followers. But Likes and comments aren’t everything — these matter more.

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2019 AWAI Copywriting Bootcamp Live Blog

2021 AWAI Copywriting Bootcamp Live Blog

October 11, 2021

Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2019 AWAI Copywriting Bootcamp.

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The Power of Writing 10 Headlines a Day

The Power of Writing 10 Headlines a Day

October 7, 2021

Practicing their piano scales improves piano playing… use the same technique to power up your writing with 10 headlines a day.

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