B2B Content
B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.
Longer B2B projects can make you sick of working on them. Use these seven strategies to stay focused and get your project out the door.
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Use the TEEL framework to write your B2B blogs faster and with higher quality.
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But here I sit, struggling to write with a fast-approaching deadline. Sounds like it’s time to share my tips on beating writer’s block.
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Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.
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One-off projects for a multitude of clients? Or B2B retainer clients to put your income on cruise control? Here’s what you need to know.
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There are three “hidden” content marketing projects you can pitch to new or existing clients to increase your revenue and help them improve their content marketing results.
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Don’t settle for “good enough” B2B content… lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.
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Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.
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It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.
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Could Artificial Intelligence help B2B clients and B2B copywriters meet an almost insatiable need for content?
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