B2B Content
B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.
Consuming content via B2B videos is becoming more common. But that brings with it some “silent” responsibilities marketers must attend to.
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You know you “should” create some kind of lead magnet to get clients. Using this secret method makes it easier… and much quicker.
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Find out how email courses are effective lead gen projects… fun to write and free up your time for more active marketing techniques.
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How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces.
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While your B2B copywriting should be conversational and informal, there are some grammar mistakes that should never be made.
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If you want not just a good B2B video, but an excellent one, don’t miss these five elements you must have.
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Longer B2B projects can make you sick of working on them. Use these seven strategies to stay focused and get your project out the door.
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Use the TEEL framework to write your B2B blogs faster and with higher quality.
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But here I sit, struggling to write with a fast-approaching deadline. Sounds like it’s time to share my tips on beating writer’s block.
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Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.
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