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B2B Content

B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.

7 Strategies for Beating B2B Project Fatigue

7 Strategies for Beating B2B Copywriting Project Fatigue

September 21, 2020

Longer B2B projects can make you sick of working on them. Use these seven strategies to stay focused and get your project out the door.

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Framework for How to Write a Better Blog Faster with One Trick

How to Write Your B2B Blog Faster and Better with One Trick

August 31, 2020

Use the TEEL framework to write your B2B blogs faster and with higher quality.

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Reality Blog: Beating Writer’s Block

Reality Blog: Beating Writer’s Block

August 26, 2020

But here I sit, struggling to write with a fast-approaching deadline. Sounds like it’s time to share my tips on beating writer’s block.

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Your blogs become more appealing with beautiful images

14 Great Sources for Images to Spice Up Your Blogs

August 25, 2020

Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.

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How to Get Consistent Income with B2B Retainers

How to Get Consistent Income with B2B Retainer Clients

August 17, 2020

One-off projects for a multitude of clients? Or B2B retainer clients to put your income on cruise control? Here’s what you need to know.

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"Hidden" Content Marketing Writing Opportunities

Three “Hidden” Content Marketing Opportunities for B2B Writers

August 6, 2020

There are three “hidden” content marketing projects you can pitch to new or existing clients to increase your revenue and help them improve their content marketing results.

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Your Roadmap to Conquer Mediocre B2B Content

Your Roadmap to Conquer Mediocre B2B Content

July 9, 2020

Don’t settle for “good enough” B2B content… lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.

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Make the Business Case for a B2B Content Marketing Strategy

Make the Business Case for a B2B Content Marketing Strategy

July 2, 2020

Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.

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Connecting Content Creation to a Customer Journey

Connecting Content Creation to the Customer Journey

June 25, 2020

It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.

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How Will Artificial Intelligence Affect Copywriting

How Will Artificial Intelligence Affect B2B Copywriting?

June 16, 2020

Could Artificial Intelligence help B2B clients and B2B copywriters meet an almost insatiable need for content?

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