B2B Content
B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.
What do Michelin Guides and blog posts have in common? They build trust and establish expertise… and something else key to B2B leads.
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If you’ve always focused on keywords for SEO, try this more effective way to get your B2B copywriting client content found.
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In-depth articles, white papers, case studies, and special reports can be quite long… here’s a plan to keep yourself organized and focused.
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Just like Rudolph’s Misfit Toys made children happy, these five tips for copywriters will make you happy by saving you time and money.
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Every kind of B2B copy benefits from the magic of story. Use this three-part structure to power up your B2B copywriting.
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Happiness, sadness, fear, and anger are core emotions: Use images to evoke them and watch your response rates soar.
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One thing a lot of copywriters don’t pay attention to is their client’s (and their own) brand voice. It’s really important, and here’s why…
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When working with a company for the first time, ask if they have a customized style guide. If not, this is something you could get paid to create for them.
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When you’re working with your B2B clients, you know you need to know their products and their prospects. But you also need to know their style.
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We’re nearing the end of 2019. If you’ve made good, solid progress on your business goals, wonderful! If you haven’t gotten as far as you’d hoped, it’s not too late! It’s only October. Today we’re going to talk about how to complete those 2019 business goals before year end.
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