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B2B Content

B2B content includes a wide variety of projects that help communicate key information to prospects and customers. It includes articles, case studies, blogs, white papers, infographics, videos, and much more.

Roadmap for Success: From Michelin Guides to Blogs

Roadmap for Success: From Michelin Guides to Today’s Blog Posts

April 7, 2020

What do Michelin Guides and blog posts have in common? They build trust and establish expertise… and something else key to B2B leads.

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A Topic Driven Approach to SEO

How to Take a Topic-Driven Approach to B2B SEO Content

February 10, 2020

If you’ve always focused on keywords for SEO, try this more effective way to get your B2B copywriting client content found.

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A 12-Step Plan to Create Compelling Long-Form B2B Copy

A Step-by-Step Plan to Create Compelling Long-Form B2B Writing

December 26, 2019

In-depth articles, white papers, case studies, and special reports can be quite long… here’s a plan to keep yourself organized and focused.

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Reality Blog: Rudolph's Top 5 Misfit Tips for Copywriters

Reality Blog: Rudolph’s Top 5 Misfit Tips for Copywriters

December 11, 2019

Just like Rudolph’s Misfit Toys made children happy, these five tips for copywriters will make you happy by saving you time and money.

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This 3-Part Structure Adds Power to Your Writing

Use This 3-Part Structure to Add Power to Your B2B Copywriting

December 2, 2019

Every kind of B2B copy benefits from the magic of story. Use this three-part structure to power up your B2B copywriting.

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Power Up Your B2B Copy With Images

Power Up Your Copy with Images… Power Up Your Results

November 18, 2019

Happiness, sadness, fear, and anger are core emotions: Use images to evoke them and watch your response rates soar.

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Writing in your clients brand voice

Are You Writing Copy in Your Client’s Brand Voice?

October 17, 2019

One thing a lot of copywriters don’t pay attention to is their client’s (and their own) brand voice. It’s really important, and here’s why…

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Create a Style Guide for your client - earn income

Get Extra Income Creating a Company Style Guide

October 10, 2019

When working with a company for the first time, ask if they have a customized style guide. If not, this is something you could get paid to create for them.

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AP and Chicago Style Guide

B2B Clients, AP, Chicago, and the Oxford Comma: It’s a Matter of Style

October 3, 2019

When you’re working with your B2B clients, you know you need to know their products and their prospects. But you also need to know their style.

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You can still meet your 2019 business goals

B2B Writing Success Member Update for Q4

September 30, 2019

We’re nearing the end of 2019.  If you’ve made good, solid progress on your business goals, wonderful!  If you haven’t gotten as far as you’d hoped, it’s not too late!  It’s only October.  Today we’re going to talk about how to complete those 2019 business goals before year end. 

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