B2B Reality Blog
B2B Reality Blogger Judith Culp Pearson gives you real-life insights into growing your copywriting business.
Judi spent over 30 years in the spa and wellness industry and has been a serial entrepreneur. Even owning and running a private postsecondary career school offering esthetics training.
But she realized the long-term prospects in her chosen industry weren’t good. So she turned to AWAI for help building her new copywriting career. She’s been a COS member since 2016.
Check out the new Reality Blog each Wednesday to see what’s new in Judi’s business.
Shift from order taker to a valued copywriter and marketer with retainer clients. Practice opportunity awareness and discover their needs.
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Empower your LinkedIn profile and website with who you want to serve. Clarity on your niche or specialties helps more clients hire you.
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Copywriters study writing skills but may run into a gap between skills and paying clients. Finding a business success coach can solve that.
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Use this secret success tool, readability, to grow sales and increase loyal B2B buyer numbers. Easy reading and search results are what your buyers want.
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Rejection hurts. We feel pain, depression, and even a brain freeze. Try these three approaches to cope and move forward.
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B2B buyers want the same experience they get with B2C. For that, buyer personas provide the insights you need to engage them.
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Video scripts support pre-sale, sale, and post-sale needs. Use these eight tips to have fun… and earn high fees from B2B video script writing.
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B2B stories have become the new success heroes to engage prospects. They are now an essential part of marketing strategy.
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As B2B writers, we do lots of research. It leads to masses of bookmarks that leave you lost. Here are tips to take control.
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Find writing clients and increase earnings with an Upwork profile. Target your ideal projects, your niche, and start earning.
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