Reality Blog: Bridging the Reader’s Curiosity Gap

Written by Steve Maurer on November 14, 2018 · Leave a Comment

Is long-form copy dead? No, just long, boring copy. Here’s how to use the Curiosity Gap to keep your reader engaged as long as necessary. Read more »

Reality Blog: Give Your Business a TIME Audit

At the AWAI Copywriting Bootcamp, Ted Capshaw explained how important TIME is to your copywriting business success. Read more »

Are YOU the Next B2B Reality Blogger?

2019 is just around the corner and we're looking for the perfect writer to assume the position of the B2B Reality Blogger. Read more »

Reality Blog: Where to Find B2B Copywriting Clients

Every copywriter wonders where to find good B2B copywriting clients. The good news is, there are plenty of them. Here’s how I’ve found my clients. Read more »

Reality Blog: Musings of a B2B Copywriter

Take a peek into my life as a B2B copywriter. I’ll share tips on ways to get customers. And one thing you should never do! Read more »

Reality Blog: Be a Copywriting Advisor to Your Clients

Clients may love your copywriting services but they’ll love them even more when you’re a copywriting advisor too. Read more »

Reality Blog: Flipping the Easy Switch in Your Business

Here are some business tips to help make it easier for clients find you, talk to you, and of course, hire you. Read more »

Reality Blog: Handling Client Copy Revision Requests

There are times clients make copy revision requests. Here’s how to handle them professionally. Read more »

Reality Blog: How to Win Over Copywriting Prospects

Talking with copywriting prospects isn’t scary when you’re prepared. Here’s what to say… Read more »

Reality Blog: How to Build a Better Prospect List

There are at least two ways to get a list of copywriting prospects. Here’s the method I recommend. Read more »