B2B Reality Blog
B2B Reality Blogger Judith Culp Pearson gives you real-life insights into growing your copywriting business.
Judi spent over 30 years in the spa and wellness industry and has been a serial entrepreneur. Even owning and running a private postsecondary career school offering esthetics training.
But she realized the long-term prospects in her chosen industry weren’t good. So she turned to AWAI for help building her new copywriting career. She’s been a COS member since 2016.
Check out the new Reality Blog each Wednesday to see what’s new in Judi’s business.
Stories are all around us. Some are ours, some we can borrow. Here we discover how to find and share stories to engage readers.
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It’s easy to celebrate wins but challenges send us reeling. Flip a loss to learn and now you win. Missteps help us learn and succeed.
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As your new Reality Blogger, let’s get acquainted. I found I needed outside help to see why B2B clients would want to hire me.
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Since AWAI has chosen the next B2B Reality Blogger, a brief retrospective seemed like an excellent topic for my last post.
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My client insists on “per-word pricing” for projects. What should I charge? Today I discuss the best per-word pricing strategies.
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As soon as I saw his keyword list, I knew I’d be explaining how keywords work to yet another client. Luckily, I own a keyword funnel.
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So I shared a few marketing ideas with him and realized they could work for a copywriter’s marketing plan, too. So here they are…
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Newton’s Laws could be called the three laws of copywriting. Inside, I explain how 400-year-old science can grow your business today.
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Two clients have asked me for a complete project rewrite. So, here’s what I’ve learned about dealing with client edits and rewrites.
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Copywriter options are to take a job or freelance, right? We’ll discuss their pros and cons, and a third option to consider, too.
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