B2B Reality Blog

B2B Reality Blogger Judith Culp Pearson gives you real-life insights into growing your copywriting business.

Judi spent over 30 years in the spa and wellness industry and has been a serial entrepreneur. Even owning and running a private postsecondary career school offering esthetics training.

But she realized the long-term prospects in her chosen industry weren’t good. So she turned to AWAI for help building her new copywriting career. She’s been a COS member since 2016.

Check out the new Reality Blog each Wednesday to see what’s new in Judi’s business.

Reality Blog: I Saw Your LinkedIn Profile

Reality Blog: I Saw Your LinkedIn Profile

March 30, 2016

John Mullen got excited when a prospect saw his LinkedIn profile and contacted him. Then the conversation took an unexpected turn…

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Reality Blog: The Suspension of Disbelief

Reality Blog: The Suspension of Disbelief

March 23, 2016

The suspension of disbelief can be a powerful tool. Here’s how you can use the strategy in your copy.

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Reality Blog: The Politics of Persuasion

Reality Blog: The Politics of Persuasion

March 16, 2016

Instead of hiding from all the political advertising, study it to see how the campaigns demonstrate copywriting principles.

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Reality Blog: Spammed!

Reality Blog: Spammed!

March 9, 2016

When Reality Blogger John Mullen got a LinkedIn message accusing him of sending spam, he knew something was wrong…

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Reality Blog: Save Your Stretch Goals for the Gym

Reality Blog: Save Your Stretching for the Gym

March 2, 2016

Find out when stretch goals become demotivating and how to set goals that keep you moving forward.

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Reality Blog: What Was Missing From My Marketing Plan?

Reality Blog: What Was Missing?

February 24, 2016

When John Mullen developed his marketing plan, he had to choose to omit some options. He explains in this week’s blog.

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12 Ways to Create Your Weekly B2B Marketing Plan

Reality Blog: My 2016 Marketing Plan

February 17, 2016

Have you made a marketing plan for this year? Here are some ideas you can put into action to get more clients this year.

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Reality Blog: Escaping the Grind for a Fresh Start

Reality Blog: Escaping the Grind for a Fresh Start

February 10, 2016

If your fresh start feels like a grind, it may be time to revisit your goals and shift your focus.

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Reality Blog: My Power of Positive Thinking

Reality Blog: My Power of Positive Thinking

January 27, 2016

Can the power of positive thinking bring you the things you want? Or is there more to creating success?

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Reality Blog: Gaining Traction from Distractions

Reality Blog: Scheduling a Peer Group

January 20, 2016

Sometimes the most challenging aspect of forming a peer group is working out the schedule for your meetings. Try these tips to help.

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