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B2B Reality Blog

B2B Reality Blogger Judith Culp Pearson gives you real-life insights into growing your copywriting business.

Judi spent over 30 years in the spa and wellness industry and has been a serial entrepreneur. Even owning and running a private postsecondary career school offering esthetics training.

But she realized the long-term prospects in her chosen industry weren’t good. So she turned to AWAI for help building her new copywriting career. She’s been a COS member since 2016.

Check out the new Reality Blog each Wednesday to see what’s new in Judi’s business.

30-Day Challenge

Reality Blog: Transforming Weakness Into Strength

February 11, 2015

Don’t fear your weaknesses. John Mullen explains how you can face your weaknesses and become stronger.

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Reality Blog: My Idea Journal’s Second Chance

Reality Blog: My Idea Journal’s Second Chance

February 4, 2015

Having an idea journal can be a good tool — or it can be a great tool. Find out what you can do that makes the difference.

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Reality Blog: Choose your own copywriting story

Reality Blog: Writing Your Own Story

January 28, 2015

Literally writing out your own story can be a huge motivational boost. Here’s how to write the story you want to live.

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Reality Blog: How to Write Acceptable Proposals

Reality Blog: How to Write Acceptable Proposals

January 21, 2015

In this week’s Reality Blog, John Mullen looks at three reasons his proposals aren’t getting the “Yes” he wants to hear from his prospects.

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4-Step Warm B2B Writing Email Prospecting Workflow

Reality Blog: Getting Rid of Email Overload

January 14, 2015

You know you’re on email overload if you only read a fraction of the emails you receive. Unclutter your email inbox with these tips.

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Reality Blog: Driving for Success

Reality Blog: Driving for Success

January 7, 2015

John Mullen outlines nine strategies in three key areas that will guide his path to success this year. What about you?

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Reality Blog: Resolving to Succeed in 2015

Reality Blog: Resolving to Succeed in 2015

December 31, 2014

John Mullen makes a case for discovering what matters most to you to help you succeed in 2015 instead of soon-forgotten resolutions.

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Reality Blog: A Writer’s Gift

Reality Blog: A Writer’s Gift

December 24, 2014

Reality Blogger John Mullen comes up with a brilliant idea for his mom’s Christmas present. No doubt she’ll love it.

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Reality Blog: Networking with Friends

Reality Blog: Networking with Friends

December 17, 2014

Networking with friends can be uncomfortable but John Mullen discovered a way to connect with people he knows with confidence.

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Reality Blog: Heard About These Google Apps?

Reality Blog: My Search for Myself

December 10, 2014

Do you know what results someone gets when they search for your business? John Mullen did a self-audit and found out.

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