B2B Reality Blog

B2B Reality Blogger Judith Culp Pearson gives you real-life insights into growing your copywriting business.

Judi spent over 30 years in the spa and wellness industry and has been a serial entrepreneur. Even owning and running a private postsecondary career school offering esthetics training.

But she realized the long-term prospects in her chosen industry weren’t good. So she turned to AWAI for help building her new copywriting career. She’s been a COS member since 2016.

Check out the new Reality Blog each Wednesday to see what’s new in Judi’s business.

Reality Blog: Idea List Makes Writing Quicker

Reality Blog: Super Charge! Your Idea List Makes Writing Quick

December 29, 2021

Creating an Idea List supercharges your productivity and decreases stress. Ready-to-go topics mean your work is done faster.

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Reality Blog: Drive Your Career Success

Reality Blog: Want To Drive Your Career Success? Make a Roadmap

December 22, 2021

Want to drive your career success higher? It’s time to plan, discover your strengths, and make a roadmap to turn dreams to realities.

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Reality Blog: Share Value to Increase Know, Like, and Trust

Reality Blog: Share Value to Increase Know, Like, and Trust

December 15, 2021

When we share something of value with a connection, it helps to increase the know, like, and trust factors of the relationship.

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Reality Blog: Bonanza! You Are Already Good Enough

Reality Blog: Lean into your strengths you are good enough

December 8, 2021

One of the most common writer challenges is to realize you are good enough. You have the confidence and skills to take on clients.

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Reality Blog: Find Fun and Profitable Clients

Reality Blog: Find Clients who are Fun, Amazing, and Profitable

December 1, 2021

The best clients are fun, amazing to work with, and profitable. Here are some tips to help you successfully find them.

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Reality Blog: Help! I’m New with No Portfolio

Reality Blog: Help! I’m New and Have No Portfolio!

November 24, 2021

For many writers and creatives being new and without a portfolio is a big problem. The solution is simple but often overlooked.

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Reality Blog: How to Find and Share Stories

Reality Blog: Discover How to Find and Share Stories to Engage

November 17, 2021

Stories are all around us. Some are ours, some we can borrow. Here we discover how to find and share stories to engage readers.

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Reality Blog: Celebrate Wins and Learns to Grow

Reality Blog: Want Success Faster? Celebrate Every Win and Learn

November 10, 2021

It’s easy to celebrate wins but challenges send us reeling. Flip a loss to learn and now you win. Missteps help us learn and succeed.

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Judith Culp Pearson

Reality Blog: Why Would B2B Clients Want to Hire You?

November 3, 2021

As your new Reality Blogger, let’s get acquainted. I found I needed outside help to see why B2B clients would want to hire me.

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Reality Blog: A Reality Blogger Retrospective

Reality Blog: A Reality Blogger Retrospective

October 27, 2021

Since AWAI has chosen the next B2B Reality Blogger, a brief retrospective seemed like an excellent topic for my last post.

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