B2B Sales Copy
B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!
Working in a sales organization, like I did, I thought I recognized some of the projects in Sales Enablement copy… but not like this!
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Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2019 AWAI Copywriting Bootcamp.
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Practicing their piano scales improves piano playing… use the same technique to power up your writing with 10 headlines a day.
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Give your clients what they need to make their B2B videos successful. Use this seven-point pre-production checklist to guide them.
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If you’re using cold emails, these five simple tips will warm those relationships up. Don’t mess around: use cold emails that convert.
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Support your B2B video efforts by telling viewers what you want them to do next. Here are four elements of a high-converting video call-to-action (CTA).
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Try these six ideas to make the most of your daily writing habit and never be at a loss about what to write about each day.
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Do this one routine that creates a structure from which you will become a better writer, planner, and master of efficiency in your workday.
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Even when you’ve written the best sales copy you can, there are ways you can make it better. In fact, here are five sales copy editing techniques I’ve learned that can double conversions.
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Why aren’t your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.
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