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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

How to make technical writing interesting

How to make technical copywriting projects interesting

September 5, 2019

Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.

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Avoid Hidden Pitfalls of B2B Copywriting

5 Pitfalls to Avoid in B2B Copywriting

August 8, 2019

When you’re working your way towards a successful B2B writing career, you’re likely to stumble into a pitfall or two. You’re likely aware of some […]

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How to Use Voice Search SEO to Your Advantage

How to Use Voice Search SEO to Your Advantage

July 8, 2019

The use of voice search is growing rapidly. Here’s how to integrate voice search SEO into your copy.

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10 Tips for Maximizing Video SEO

10 Tips for Maximizing Video SEO

June 10, 2019

Generate higher results in search engines when you use key video SEO tactics. Here are 10 tips to help you get attention and maximize video views.

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2019 AWAI Copywriting Bootcamp Live Blog

2019 AWAI Copywriting Bootcamp Live Blog

May 14, 2019

Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2019 AWAI Copywriting Bootcamp.

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The Powerful Sales Copywriting Tool Hiding in Plain Sight

The Powerful Sales Copy Tool Hiding in Plain Sight

May 13, 2019

There’s a powerful sales tool on B2B websites most copywriters never think about. Here’s what it is and how you can use it to help your clients.

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6 Tips for Managing a B2B Website Writing Project

6 Tips for Managing a B2B Website Writing Project

April 25, 2019

B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively.

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How to Write a Fascinating B2B Video Script

How to Write a Fascinating B2B Video Script

April 15, 2019

Fascinating B2B videos start with a well-written script. Here’s how to make your B2B video scripts more engaging and interesting.

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Writing Brochures: Less is More

Writing Brochures: Less is More

April 11, 2019

I was sitting with a marketing director for a senior housing agency. She asked me to review the company brochures and make recommendations. The three […]

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How to Create a Powerful Lead Magnet in 5 Easy Steps

How to Create a Powerful Lead Magnet in 5 Easy Steps

April 9, 2019

What would it mean for your business if random prospects you didn’t know reached out to you? I don’t mean in a specific email or […]

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