B2B Sales Copy
B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!
Here are 3 ways to sell B2B script writing services to clients to be used in webinars, explainer videos, social media videos, and more.
Read More …
B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.
Read More …
Consuming content via B2B videos is becoming more common. But that brings with it some “silent” responsibilities marketers must attend to.
Read More …
Find out the five critical elements of any onboarding email series, so you can create one for your client.
Read More …
Find out how email courses are effective lead gen projects… fun to write and free up your time for more active marketing techniques.
Read More …
How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces.
Read More …
This week, our topic is all about avoiding of those pesky perils of carousels on your (or your client’s) website.
Read More …
Don’t blow it by being shy about The Money Talk. Bring it up naturally and position it to highlight your value before you submit your B2B client proposal.
Read More …
So, I made quite a few small changes to my site and then assembled them into a red flag checklist for your website.
Read More …
While your B2B copywriting should be conversational and informal, there are some grammar mistakes that should never be made.
Read More …