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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

7 Strategies for Beating B2B Project Fatigue

7 Strategies for Beating B2B Copywriting Project Fatigue

September 21, 2020

Longer B2B projects can make you sick of working on them. Use these seven strategies to stay focused and get your project out the door.

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How Reciprocity and Influence Amp Up Your B2B Copy

How Reciprocity and Influence Improve Your B2B Copy Results

September 8, 2020

Applying the scientific principles of influence to your own B2B copywriting projects amps up your results. See how.

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Framework for How to Write a Better Blog Faster with One Trick

How to Write Your B2B Blog Faster and Better with One Trick

August 31, 2020

Use the TEEL framework to write your B2B blogs faster and with higher quality.

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Reality Blog: Beating Writer’s Block

Reality Blog: Beating Writer’s Block

August 26, 2020

But here I sit, struggling to write with a fast-approaching deadline. Sounds like it’s time to share my tips on beating writer’s block.

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Your blogs become more appealing with beautiful images

14 Great Sources for Images to Spice Up Your Blogs

August 25, 2020

Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.

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Use the Change Curve to Improve Your B2B Writing

Use the Change Curve to Improve Your B2B Copywriting

June 15, 2020

If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.

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Reality Blog: An Intro to Website Analytics

Reality Blog: An Intro to Website Analytics

June 3, 2020

When a visitor arrives at your site, what do they do? How can you know for sure? Better than a crystal ball, website analytics show you exactly what they are doing.

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E7 Ways to Generate Leads for Your B2B Clients with Quizzes

7 Ways to Generate Leads for Your B2B Clients with Quizzes

May 18, 2020

If you’re adding quizzes to your services for B2B client lead generation, use these seven selling points to prove their worth.

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Reality Blog: Using Humor in Your Copywriting

Reality Blog: Using Humor in Your Copywriting

May 13, 2020

Sometimes, infusing humor into your copywriting projects can make the copy more effective. Here are some considerations and examples…

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RReality Blog: Crafting an Effective Call to Action

Reality Blog: Tips for Crafting an Effective Call-to-Action

May 6, 2020

Learn how to craft a call-to-action that’s customized to your client’s brand and goals — for effective copy and happy clients.

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