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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

Pre-Production Checklist for B2B Video Marketing

Use This 7-Point Pre-Production Checklist for B2B Video Marketing

July 26, 2021

Give your clients what they need to make their B2B videos successful. Use this seven-point pre-production checklist to guide them.

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5 Simple Tips for Writing Cold Emails That Convert

5 Simple Tips for Writing Cold Emails That Convert

July 19, 2021

If you’re using cold emails, these five simple tips will warm those relationships up. Don’t mess around: use cold emails that convert.

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Why You Need a Video CTA in Your B2B Videos

Why You Need a Video CTA in Your B2B Videos

July 12, 2021

Support your B2B video efforts by telling viewers what you want them to do next. Here are four elements of a high-converting video call-to-action (CTA).

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6 ideas to build a daily writing habit

Six Ideas to Build Your Everyday Writing Habit

July 5, 2021

Try these six ideas to make the most of your daily writing habit and never be at a loss about what to write about each day.

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Daily Writing Routine

Do This One Thing Every Day to Become a Better Copywriter

July 1, 2021

Do this one routine that creates a structure from which you will become a better writer, planner, and master of efficiency in your workday.

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5 Sales Copy Editing Tips to Double Conversions

5 Sales Copy Editing Tips to Double Conversions

June 10, 2021

Even when you’ve written the best sales copy you can, there are ways you can make it better. In fact, here are five sales copy editing techniques I’ve learned that can double conversions.

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The Tao of Writing Email Subject Lines

The Tao of Writing Email Subject Lines

May 27, 2021

Why aren’t your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.

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Choosing the Wrong Pain Point Will Sink Your Copy

Choosing the Wrong Pain Point Will Sink Your Copy

April 29, 2021

You can write the best copy in the world, but if it isn’t pointed at the right pain point, it will go wide of its mark. Identify if you have the right pain point by looking at these three characteristics.

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How to Write a Powerful B2B Video Script

How to Write a Powerful B2B Video Script for Your Client

March 11, 2021

A powerful B2B video script, written by you, will deliver big results for your client… and for you.

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3 B2B Writing Formulas You Don’t Know (But Should)

3 B2B Copywriting Formulas You Don’t Know (But Should)

March 2, 2021

Steve Slaunwhite shares three copywriting formulas he developed… that don’t stifle creative freedom… and they’re proven to work in the B2B market.

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