B2B Sales Copy
B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!
Longer B2B projects can make you sick of working on them. Use these seven strategies to stay focused and get your project out the door.
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Applying the scientific principles of influence to your own B2B copywriting projects amps up your results. See how.
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Use the TEEL framework to write your B2B blogs faster and with higher quality.
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But here I sit, struggling to write with a fast-approaching deadline. Sounds like it’s time to share my tips on beating writer’s block.
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Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.
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If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.
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When a visitor arrives at your site, what do they do? How can you know for sure? Better than a crystal ball, website analytics show you exactly what they are doing.
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If you’re adding quizzes to your services for B2B client lead generation, use these seven selling points to prove their worth.
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Sometimes, infusing humor into your copywriting projects can make the copy more effective. Here are some considerations and examples…
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Learn how to craft a call-to-action that’s customized to your client’s brand and goals — for effective copy and happy clients.
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