B2B Sales Copy
B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!
Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.
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When you’re working your way towards a successful B2B writing career, you’re likely to stumble into a pitfall or two. You’re likely aware of some […]
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The use of voice search is growing rapidly. Here’s how to integrate voice search SEO into your copy.
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Generate higher results in search engines when you use key video SEO tactics. Here are 10 tips to help you get attention and maximize video views.
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Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2019 AWAI Copywriting Bootcamp.
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There’s a powerful sales tool on B2B websites most copywriters never think about. Here’s what it is and how you can use it to help your clients.
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B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively.
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Fascinating B2B videos start with a well-written script. Here’s how to make your B2B video scripts more engaging and interesting.
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I was sitting with a marketing director for a senior housing agency. She asked me to review the company brochures and make recommendations. The three […]
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What would it mean for your business if random prospects you didn’t know reached out to you? I don’t mean in a specific email or […]
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