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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

Why Jargon Hurts Your Authority as a B2B Copywriter

Why Jargon Hurts Your Authority as a B2B Copywriter

March 30, 2020

Jargon hurts your copy more than you think… Use these tips to keep your B2B copy clean, clear, and communicating effectively.

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How to Win Business with B2B Video Marketing — Infographic

How to Win Business with B2B Video Marketing — Infographic

January 22, 2020

To maintain visibility in today’s video-dominated online world, your B2B clients need to incorporate video marketing strategies.

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Use Video Testimonials to Attract New Clients

Use Video Testimonials to Attract New B2B Copywriting Clients

December 23, 2019

Video testimonials provide powerful social proof… find out why they work so well and how you can leverage them for your business.

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Reality Blog: Rudolph's Top 5 Misfit Tips for Copywriters

Reality Blog: Rudolph’s Top 5 Misfit Tips for Copywriters

December 11, 2019

Just like Rudolph’s Misfit Toys made children happy, these five tips for copywriters will make you happy by saving you time and money.

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Power Up Your B2B Copy With Images

Power Up Your Copy with Images… Power Up Your Results

November 18, 2019

Happiness, sadness, fear, and anger are core emotions: Use images to evoke them and watch your response rates soar.

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3 Must-haves for SEO and Content Marketing

3 Must-Have Elements of SEO and Content Marketing

November 11, 2019

Before you start writing content for a client, make sure you’ve got these three must-have elements for good SEO and content marketing.

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You can still meet your 2019 business goals

B2B Writing Success Member Update for Q4

September 30, 2019

We’re nearing the end of 2019.  If you’ve made good, solid progress on your business goals, wonderful!  If you haven’t gotten as far as you’d hoped, it’s not too late!  It’s only October.  Today we’re going to talk about how to complete those 2019 business goals before year end. 

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Storytelling in B2B Copywriting

Storytelling in B2B Sales Copy

September 16, 2019

When you think of storytelling in B2B copy, you might think of case studies or customer success stories. And you’d be right. But the stories don’t stop there. Every piece of copy has the potential for sharing a story.

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How to make technical writing interesting

How to make technical copywriting projects interesting

September 5, 2019

Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.

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Avoid Hidden Pitfalls of B2B Copywriting

5 Pitfalls to Avoid in B2B Copywriting

August 8, 2019

When you’re working your way towards a successful B2B writing career, you’re likely to stumble into a pitfall or two. You’re likely aware of some […]

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