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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

5 Sales Copy Editing Tips to Double Conversions

5 Sales Copy Editing Tips to Double Conversions

June 10, 2021

Even when you’ve written the best sales copy you can, there are ways you can make it better. In fact, here are five sales copy editing techniques I’ve learned that can double conversions.

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The Tao of Writing Email Subject Lines

The Tao of Writing Email Subject Lines

May 27, 2021

Why aren’t your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.

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Choosing the Wrong Pain Point Will Sink Your Copy

Choosing the Wrong Pain Point Will Sink Your Copy

April 29, 2021

You can write the best copy in the world, but if it isn’t pointed at the right pain point, it will go wide of its mark. Identify if you have the right pain point by looking at these three characteristics.

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How to Write a Powerful B2B Video Script

How to Write a Powerful B2B Video Script for Your Client

March 11, 2021

A powerful B2B video script, written by you, will deliver big results for your client… and for you.

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3 B2B Writing Formulas You Don’t Know (But Should)

3 B2B Copywriting Formulas You Don’t Know (But Should)

March 2, 2021

Steve Slaunwhite shares three copywriting formulas he developed… that don’t stifle creative freedom… and they’re proven to work in the B2B market.

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Use Article Formats to Write More Quickly and Effectively

Use Article Formats to Write More Quickly and Effectively

March 1, 2021

Staring at a blank page is an impediment to speed. But using these proven article formats will make your writing quicker and more effective.

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How to Get That Coveted Conversational Tone

How to Get That Coveted Conversational Tone in Your Writing

January 20, 2021

Here’s how to turn that ugly first draft into a mesmerizing story with the coveted conversational tone.

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How to Sell B2B Video Scripting to Clients

How to Sell B2B Video Scripting as a Service to Your Clients

November 23, 2020

Here are 3 ways to sell B2B script writing services to clients to be used in webinars, explainer videos, social media videos, and more.

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Make Your B2B Copywriting "Lean" into Persuasion

Make Your B2B Copywriting “Lean” into Persuasion

November 19, 2020

B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.

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Why Your B2B Videos Need to Work with No Sound

Why Your B2B Videos Need to Work with No Sound

November 17, 2020

Consuming content via B2B videos is becoming more common. But that brings with it some “silent” responsibilities marketers must attend to.

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