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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

Use the Change Curve to Improve Your B2B Writing

Use the Change Curve to Improve Your B2B Copywriting

June 15, 2020

If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.

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Reality Blog: An Intro to Website Analytics

Reality Blog: An Intro to Website Analytics

June 3, 2020

When a visitor arrives at your site, what do they do? How can you know for sure? Better than a crystal ball, website analytics show you exactly what they are doing.

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E7 Ways to Generate Leads for Your B2B Clients with Quizzes

7 Ways to Generate Leads for Your B2B Clients with Quizzes

May 18, 2020

If you’re adding quizzes to your services for B2B client lead generation, use these seven selling points to prove their worth.

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Reality Blog: Using Humor in Your Copywriting

Reality Blog: Using Humor in Your Copywriting

May 13, 2020

Sometimes, infusing humor into your copywriting projects can make the copy more effective. Here are some considerations and examples…

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RReality Blog: Crafting an Effective Call to Action

Reality Blog: Tips for Crafting an Effective Call-to-Action

May 6, 2020

Learn how to craft a call-to-action that’s customized to your client’s brand and goals — for effective copy and happy clients.

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A CM Best Practice: What Do You Write? Ideas Here

A CM Best Practice: What Are You Writing? Idea Generators

May 5, 2020

If you ever find yourself searching for topic ideas for your content marketing job, read on for some great idea generation techniques.

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Five Tips for More Effective B2B Social Media

Five Strategies for More Effective B2B Social Media Marketing

April 30, 2020

Having a B2B social media presence is required for B2B companies today. But which platform? Who are you talking to? What are you saying? Follow these five tips to improve the success of your B2B social media marketing strategy.

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B2B Content Best Practice: Who Are You Writing For?

B2B Content Roadmap Best Practice: Who Are You Writing For?

April 28, 2020

In B2B content marketing, you really need to get this one thing correct, or your copy will fail. Use these best practices to succeed.

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5 Essential Elements of B2B Social Copy

5 Essential Elements of B2B Social Copy

April 9, 2020

Clients need your guidance for their social media use. These five essential elements ensure your B2B social copy hits its mark with prospects.

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Crash Course in B2B Quizzes

Crash Course on B2B Quizzes

April 8, 2020

In this web training, Charlene Boutin shows us how to use B2B quizzes to market yourself and your clients, with details on how to create the quizzes, what to ask, and how to get customers to your quiz.

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