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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

5 Critical Elements of a Good B2B Onboarding Email Series

5 Critical Elements of a Good B2B Onboarding Email Series

November 16, 2020

Find out the five critical elements of any onboarding email series, so you can create one for your client.

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Using Email Courses as Client Lead Generation

Using Email Courses as Lead Generation for Your Writing Business

October 29, 2020

Find out how email courses are effective lead gen projects… fun to write and free up your time for more active marketing techniques.

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Two Key Lead-Generation Projects Can Earn You $2,000 or More

Two Key Lead-Generation Projects Can Earn You $2,000 or More

October 15, 2020

How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces.

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Reality Blog: Avoiding the Perils of Carousels

Reality Blog: Avoiding the Perils of Carousels

October 14, 2020

This week, our topic is all about avoiding of those pesky perils of carousels on your (or your client’s) website.

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Why You Must Talk Money Before Sending a Proposal

Why You Must Talk Money Before Sending a B2B Proposal

October 8, 2020

Don’t blow it by being shy about The Money Talk. Bring it up naturally and position it to highlight your value before you submit your B2B client proposal.

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Reality Blog: Red Flag Checklist for Your Website

Reality Blog: Red Flag Checklist for Your Website

October 7, 2020

So, I made quite a few small changes to my site and then assembled them into a red flag checklist for your website.

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6 Writing Grammar Mistakes You Should Never Make

6 B2B Copywriting Grammar Mistakes You Should Never Make

October 6, 2020

While your B2B copywriting should be conversational and informal, there are some grammar mistakes that should never be made.

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5 Critical Elements Every B2B Video Needs to Have

5 Critical Elements Every B2B Video Needs to Have

September 28, 2020

If you want not just a good B2B video, but an excellent one, don’t miss these five elements you must have.

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7 Strategies for Beating B2B Project Fatigue

7 Strategies for Beating B2B Copywriting Project Fatigue

September 21, 2020

Longer B2B projects can make you sick of working on them. Use these seven strategies to stay focused and get your project out the door.

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How Reciprocity and Influence Amp Up Your B2B Copy

How Reciprocity and Influence Improve Your B2B Copy Results

September 8, 2020

Applying the scientific principles of influence to your own B2B copywriting projects amps up your results. See how.

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