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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

How to Avoid 7 Common B2B Copywriting Mistakes

How to Avoid 7 Common B2B Copywriting Mistakes

March 14, 2019

New copywriters often make these common B2B copy mistakes. Here’s how you can avoid them so your copy is more effective.

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Reality Blog: How to be Creative on Demand

Reality Blog: How to be Creative on Demand

March 13, 2019

Sometimes it’s difficult to face a blank page and come up with new ideas. So how do you train yourself to be more creative? Try this…

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How Do Your Clients Measure Success?

How Do Your Clients Measure Success?

February 14, 2019

Do you know how your clients really measure success? It might not be sales, leads, or new clients. To get it right, it pays to do your homework!

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How to Triple-Check Your Copy and Make It Shine

How to Triple-Check Your Copy and Make It Shine

January 17, 2019

Use this three-step method to proofread your copy and make it shine.

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Nick Usborne: Short Form Copywriting Tips and Your Writing Voice

Nick Usborne: Short Form Copywriting Tips and More

December 17, 2018

In this video interview, Nick Usborne discusses copywriting tips for short form copy and more…

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The Key First Step for Every Copywriting Project

The Key First Step for Every Copywriting Project

December 6, 2018

You’ve landed a prime copywriting project. But before you dive into the writing, there’s a key step you need to take first to make writing faster and easier.

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7 Tips to Shorten Copy without Losing Impact

7 Tips to Shorten Copy without Losing Impact

November 15, 2018

What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact.

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Reality Blog: Bridging the Reader's Curiosity Gap in B2B Copy

Reality Blog: Bridging the Reader’s Curiosity Gap

November 14, 2018

Is long-form copy dead? No, just long, boring copy. Here’s how to use the Curiosity Gap to keep your reader engaged as long as necessary.

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The Forgotten Page on Your Freelance Website

The Forgotten Page on Your Freelance Website

November 12, 2018

This simple strategy can keep visitors on your freelance website longer and even win them over as clients.

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Your First B2B Writing Project: 10 Success Tips

Your First B2B Writing Project: 10 Success Tips

November 8, 2018

Congratulations! You’ve landed your first B2B writing project. Here are 10 tips to help you complete it successfully.

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