B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

5 Free Keyword Research Tools for Better Results

5 Free Keyword Research Tools for Better SEO Results

January 6, 2022

When you need to do SEO keyword research for your client, these five tools deliver effective results… and they’re free.

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6 B2B Ads That Can Boost Your Bottom Line Today

6 B2B Ads That Can Boost Your Bottom Line Today

December 30, 2021

If you’re considering digital advertising for your B2B client or your own business, don’t shell out a dime until you read this.

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Reality Blog: Idea List Makes Writing Quicker

Reality Blog: Super Charge! Your Idea List Makes Writing Quick

December 29, 2021

Creating an Idea List supercharges your productivity and decreases stress. Ready-to-go topics mean your work is done faster.

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How to Repurpose Content into Sales Battlecards

How and Why to Repurpose Content into Sales Battlecards

December 27, 2021

Want to apply your skills to sales battlecards and help your B2B clients create a key tool in their sales toolkit? Here’s how.

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Why Set Up a Client Copy Review Now?

Why You Should Set Up a Copy Review with Your Client Now

December 20, 2021

If your client’s sales team has not done a formal copy review, they could be leaving money on the table. Here’s how you can help them.

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How to Create Flexible B2B Sales Email Templates

How to Create Flexible B2B Sales Enablement Email Templates

December 13, 2021

Salespeople using specific formats for their emails get higher response levels. Want to know how to write these kinds of emails?

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Need a Lucrative New Niche? Try Sales Enablement

Need a Lucrative New Niche? Try Sales Enablement

December 6, 2021

Working in a sales organization, like I did, I thought I recognized some of the projects in Sales Enablement copy… but not like this!

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2019 AWAI Copywriting Bootcamp Live Blog

2021 AWAI Copywriting Bootcamp Live Blog

October 11, 2021

Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2019 AWAI Copywriting Bootcamp.

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The Power of Writing 10 Headlines a Day

The Power of Writing 10 Headlines a Day

October 7, 2021

Practicing their piano scales improves piano playing… use the same technique to power up your writing with 10 headlines a day.

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Pre-Production Checklist for B2B Video Marketing

Use This 7-Point Pre-Production Checklist for B2B Video Marketing

July 26, 2021

Give your clients what they need to make their B2B videos successful. Use this seven-point pre-production checklist to guide them.

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