B2B Sales Copy
B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!
Too many words discourage readers with short attention spans and negatively impacts readability… so use these instead.
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Jargon hurts your copy more than you think… Use these tips to keep your B2B copy clean, clear, and communicating effectively.
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To maintain visibility in today’s video-dominated online world, your B2B clients need to incorporate video marketing strategies.
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Video testimonials provide powerful social proof… find out why they work so well and how you can leverage them for your business.
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Just like Rudolph’s Misfit Toys made children happy, these five tips for copywriters will make you happy by saving you time and money.
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Happiness, sadness, fear, and anger are core emotions: Use images to evoke them and watch your response rates soar.
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Before you start writing content for a client, make sure you’ve got these three must-have elements for good SEO and content marketing.
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We’re nearing the end of 2019. If you’ve made good, solid progress on your business goals, wonderful! If you haven’t gotten as far as you’d hoped, it’s not too late! It’s only October. Today we’re going to talk about how to complete those 2019 business goals before year end.
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When you think of storytelling in B2B copy, you might think of case studies or customer success stories. And you’d be right. But the stories don’t stop there. Every piece of copy has the potential for sharing a story.
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Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.
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