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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

How Do Your Clients Measure Success?

How Do Your Clients Measure Success?

February 14, 2019

Do you know how your clients really measure success? It might not be sales, leads, or new clients. To get it right, it pays to do your homework!

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How to Triple-Check Your Copy and Make It Shine

How to Triple-Check Your Copy and Make It Shine

January 17, 2019

Use this three-step method to proofread your copy and make it shine.

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Nick Usborne: Short Form Copywriting Tips and Your Writing Voice

Nick Usborne: Short Form Copywriting Tips and More

December 17, 2018

In this video interview, Nick Usborne discusses copywriting tips for short form copy and more…

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The Key First Step for Every Copywriting Project

The Key First Step for Every Copywriting Project

December 6, 2018

You’ve landed a prime copywriting project. But before you dive into the writing, there’s a key step you need to take first to make writing faster and easier.

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7 Tips to Shorten Copy without Losing Impact

7 Tips to Shorten Copy without Losing Impact

November 15, 2018

What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact.

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Reality Blog: Bridging the Reader's Curiosity Gap in B2B Copy

Reality Blog: Bridging the Reader’s Curiosity Gap

November 14, 2018

Is long-form copy dead? No, just long, boring copy. Here’s how to use the Curiosity Gap to keep your reader engaged as long as necessary.

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The Forgotten Page on Your Freelance Website

The Forgotten Page on Your Freelance Website

November 12, 2018

This simple strategy can keep visitors on your freelance website longer and even win them over as clients.

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Your First B2B Writing Project: 10 Success Tips

Your First B2B Writing Project: 10 Success Tips

November 8, 2018

Congratulations! You’ve landed your first B2B writing project. Here are 10 tips to help you complete it successfully.

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B2B Writing Success Member Update — 4Q 2018

B2B Writing Success Member Update — 4Q 2018

October 25, 2018

Join us on October 31 when we’ll recap the 2018 AWAI Copywriting Bootcamp and discuss how to finish strong in 2018.

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How to Write B2B Scripts (Part 2)

How to Write B2B Scripts (Part 2)

October 18, 2018

Writing scripts for B2B companies takes a slightly different approach. Here’s what you need to know to do a great job on these fun and lucrative projects.

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