B2B Sales Copy
B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!
Find out the five critical elements of any onboarding email series, so you can create one for your client.
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Find out how email courses are effective lead gen projects… fun to write and free up your time for more active marketing techniques.
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How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces.
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This week, our topic is all about avoiding of those pesky perils of carousels on your (or your client’s) website.
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Don’t blow it by being shy about The Money Talk. Bring it up naturally and position it to highlight your value before you submit your B2B client proposal.
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So, I made quite a few small changes to my site and then assembled them into a red flag checklist for your website.
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While your B2B copywriting should be conversational and informal, there are some grammar mistakes that should never be made.
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If you want not just a good B2B video, but an excellent one, don’t miss these five elements you must have.
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Longer B2B projects can make you sick of working on them. Use these seven strategies to stay focused and get your project out the door.
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Applying the scientific principles of influence to your own B2B copywriting projects amps up your results. See how.
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