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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

Use Article Formats to Write More Quickly and Effectively

Use Article Formats to Write More Quickly and Effectively

March 1, 2021

Staring at a blank page is an impediment to speed. But using these proven article formats will make your writing quicker and more effective.

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How to Get That Coveted Conversational Tone

How to Get That Coveted Conversational Tone in Your Writing

January 20, 2021

Here’s how to turn that ugly first draft into a mesmerizing story with the coveted conversational tone.

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How to Sell B2B Video Scripting to Clients

How to Sell B2B Video Scripting as a Service to Your Clients

November 23, 2020

Here are 3 ways to sell B2B script writing services to clients to be used in webinars, explainer videos, social media videos, and more.

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Make Your B2B Copywriting "Lean" into Persuasion

Make Your B2B Copywriting “Lean” into Persuasion

November 19, 2020

B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.

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Why Your B2B Videos Need to Work with No Sound

Why Your B2B Videos Need to Work with No Sound

November 17, 2020

Consuming content via B2B videos is becoming more common. But that brings with it some “silent” responsibilities marketers must attend to.

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5 Critical Elements of a Good B2B Onboarding Email Series

5 Critical Elements of a Good B2B Onboarding Email Series

November 16, 2020

Find out the five critical elements of any onboarding email series, so you can create one for your client.

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Using Email Courses as Client Lead Generation

Using Email Courses as Lead Generation for Your Writing Business

October 29, 2020

Find out how email courses are effective lead gen projects… fun to write and free up your time for more active marketing techniques.

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Two Key Lead-Generation Projects Can Earn You $2,000 or More

Two Key Lead-Generation Projects Can Earn You $2,000 or More

October 15, 2020

How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces.

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Reality Blog: Avoiding the Perils of Carousels

Reality Blog: Avoiding the Perils of Carousels

October 14, 2020

This week, our topic is all about avoiding of those pesky perils of carousels on your (or your client’s) website.

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Why You Must Talk Money Before Sending a Proposal

Why You Must Talk Money Before Sending a B2B Proposal

October 8, 2020

Don’t blow it by being shy about The Money Talk. Bring it up naturally and position it to highlight your value before you submit your B2B client proposal.

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