B2B Sales Copy
B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!
If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.
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When a visitor arrives at your site, what do they do? How can you know for sure? Better than a crystal ball, website analytics show you exactly what they are doing.
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If you’re adding quizzes to your services for B2B client lead generation, use these seven selling points to prove their worth.
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Sometimes, infusing humor into your copywriting projects can make the copy more effective. Here are some considerations and examples…
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Learn how to craft a call-to-action that’s customized to your client’s brand and goals — for effective copy and happy clients.
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If you ever find yourself searching for topic ideas for your content marketing job, read on for some great idea generation techniques.
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Having a B2B social media presence is required for B2B companies today. But which platform? Who are you talking to? What are you saying? Follow these five tips to improve the success of your B2B social media marketing strategy.
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In B2B content marketing, you really need to get this one thing correct, or your copy will fail. Use these best practices to succeed.
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Clients need your guidance for their social media use. These five essential elements ensure your B2B social copy hits its mark with prospects.
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In this web training, Charlene Boutin shows us how to use B2B quizzes to market yourself and your clients, with details on how to create the quizzes, what to ask, and how to get customers to your quiz.
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