B2B Sales Copy
B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!
If you’re using cold emails, these five simple tips will warm those relationships up. Don’t mess around: use cold emails that convert.
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Support your B2B video efforts by telling viewers what you want them to do next. Here are four elements of a high-converting video call-to-action (CTA).
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Try these six ideas to make the most of your daily writing habit and never be at a loss about what to write about each day.
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Do this one routine that creates a structure from which you will become a better writer, planner, and master of efficiency in your workday.
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Even when you’ve written the best sales copy you can, there are ways you can make it better. In fact, here are five sales copy editing techniques I’ve learned that can double conversions.
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Why aren’t your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.
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You can write the best copy in the world, but if it isn’t pointed at the right pain point, it will go wide of its mark. Identify if you have the right pain point by looking at these three characteristics.
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A powerful B2B video script, written by you, will deliver big results for your client… and for you.
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Steve Slaunwhite shares three copywriting formulas he developed… that don’t stifle creative freedom… and they’re proven to work in the B2B market.
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Staring at a blank page is an impediment to speed. But using these proven article formats will make your writing quicker and more effective.
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