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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

Reality Blog: Using Humor in Your Copywriting

Reality Blog: Using Humor in Your Copywriting

May 13, 2020

Sometimes, infusing humor into your copywriting projects can make the copy more effective. Here are some considerations and examples…

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RReality Blog: Crafting an Effective Call to Action

Reality Blog: Tips for Crafting an Effective Call-to-Action

May 6, 2020

Learn how to craft a call-to-action that’s customized to your client’s brand and goals — for effective copy and happy clients.

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A CM Best Practice: What Do You Write? Ideas Here

A CM Best Practice: What Are You Writing? Idea Generators

May 5, 2020

If you ever find yourself searching for topic ideas for your content marketing job, read on for some great idea generation techniques.

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Five Tips for More Effective B2B Social Media

Five Strategies for More Effective B2B Social Media Marketing

April 30, 2020

Having a B2B social media presence is required for B2B companies today. But which platform? Who are you talking to? What are you saying? Follow these five tips to improve the success of your B2B social media marketing strategy.

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Where B2B Freelancers Should Focus Their Marketing

B2B Content Roadmap Best Practice: Who Are You Writing For?

April 28, 2020

In B2B content marketing, you really need to get this one thing correct, or your copy will fail. Use these best practices to succeed.

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5 Essential Elements of B2B Social Copy

5 Essential Elements of B2B Social Copy

April 9, 2020

Clients need your guidance for their social media use. These five essential elements ensure your B2B social copy hits its mark with prospects.

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Crash Course in B2B Quizzes

Crash Course on B2B Quizzes

April 8, 2020

In this web training, Charlene Boutin shows us how to use B2B quizzes to market yourself and your clients, with details on how to create the quizzes, what to ask, and how to get customers to your quiz.

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Take a minimalist approach to your B2B copywriting

Take a minimalist approach to your B2B copywriting

April 6, 2020

Too many words discourage readers with short attention spans and negatively impacts readability… so use these instead.

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Why Jargon Hurts Your Authority as a B2B Copywriter

Why Jargon Hurts Your Authority as a B2B Copywriter

March 30, 2020

Jargon hurts your copy more than you think… Use these tips to keep your B2B copy clean, clear, and communicating effectively.

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How to Sell B2B Video Scripting to Clients

How to Win Business with B2B Video Marketing — Infographic

January 22, 2020

To maintain visibility in today’s video-dominated online world, your B2B clients need to incorporate video marketing strategies.

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