B2B Sales Copy
B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!
Happiness, sadness, fear, and anger are core emotions: Use images to evoke them and watch your response rates soar.
Read More …
Before you start writing content for a client, make sure you’ve got these three must-have elements for good SEO and content marketing.
Read More …
We’re nearing the end of 2019. If you’ve made good, solid progress on your business goals, wonderful! If you haven’t gotten as far as you’d hoped, it’s not too late! It’s only October. Today we’re going to talk about how to complete those 2019 business goals before year end.
Read More …
When you think of storytelling in B2B copy, you might think of case studies or customer success stories. And you’d be right. But the stories don’t stop there. Every piece of copy has the potential for sharing a story.
Read More …
Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.
Read More …
When you’re working your way towards a successful B2B writing career, you’re likely to stumble into a pitfall or two. You’re likely aware of some […]
Read More …
The use of voice search is growing rapidly. Here’s how to integrate voice search SEO into your copy.
Read More …
Generate higher results in search engines when you use key video SEO tactics. Here are 10 tips to help you get attention and maximize video views.
Read More …
Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2019 AWAI Copywriting Bootcamp.
Read More …
There’s a powerful sales tool on B2B websites most copywriters never think about. Here’s what it is and how you can use it to help your clients.
Read More …