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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

Reality Blog: Bridging the Reader's Curiosity Gap in B2B Copy

Reality Blog: Bridging the Reader’s Curiosity Gap

November 14, 2018

Is long-form copy dead? No, just long, boring copy. Here’s how to use the Curiosity Gap to keep your reader engaged as long as necessary.

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The Forgotten Page on Your Freelance Website

The Forgotten Page on Your Freelance Website

November 12, 2018

This simple strategy can keep visitors on your freelance website longer and even win them over as clients.

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Your First B2B Writing Project: 10 Success Tips

Your First B2B Writing Project: 10 Success Tips

November 8, 2018

Congratulations! You’ve landed your first B2B writing project. Here are 10 tips to help you complete it successfully.

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B2B Writing Success Member Update — 4Q 2018

B2B Writing Success Member Update — 4Q 2018

October 25, 2018

Join us on October 31 when we’ll recap the 2018 AWAI Copywriting Bootcamp and discuss how to finish strong in 2018.

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How to Write B2B Scripts (Part 2)

How to Write B2B Scripts (Part 2)

October 18, 2018

Writing scripts for B2B companies takes a slightly different approach. Here’s what you need to know to do a great job on these fun and lucrative projects.

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AWAI Copywriting Bootcamp

2018 AWAI Copywriting Bootcamp Live Blog

October 15, 2018

Get tips, tricks, and copywriting insights from world-class copywriters in this live blog from the 2018 AWAI Copywriting Bootcamp.

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How to Get B2B Scriptwriting Work (Part 1)

How to Get B2B Scriptwriting Work (Part 1)

October 11, 2018

Writing scripts for B2B companies can be a lot of fun, and lucrative, too. But getting those gigs requires a slightly different approach. Here’s how to do it.

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Why Copywriting Deadlines Work — and How to Use Them to Your Advantage

How to Use Deadlines to Your Advantage

October 8, 2018

Copywriting deadlines are a powerful tool in helping you get your work done… and probably in more ways than you’ve thought about.

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Reality Blog: Handling Client Copy Revision Requests

Reality Blog: Handling Client Copy Revision Requests

September 26, 2018

There are times clients make copy revision requests. Here’s how to handle them professionally.

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A Secret and Powerful B2B Copywriting Tip

A Secret and Powerful B2B Copywriting Tip

August 30, 2018

This little-known B2B copywriting tip can make writing B2B copy easier and much more effective.

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