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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

Power Up Your B2B Copy With Images

Power Up Your Copy with Images… Power Up Your Results

November 18, 2019

Happiness, sadness, fear, and anger are core emotions: Use images to evoke them and watch your response rates soar.

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3 Must-haves for SEO and Content Marketing

3 Must-Have Elements of SEO and Content Marketing

November 11, 2019

Before you start writing content for a client, make sure you’ve got these three must-have elements for good SEO and content marketing.

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You can still meet your 2019 business goals

B2B Writing Success Member Update for Q4

September 30, 2019

We’re nearing the end of 2019.  If you’ve made good, solid progress on your business goals, wonderful!  If you haven’t gotten as far as you’d hoped, it’s not too late!  It’s only October.  Today we’re going to talk about how to complete those 2019 business goals before year end. 

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Storytelling in B2B Copywriting

Storytelling in B2B Sales Copy

September 16, 2019

When you think of storytelling in B2B copy, you might think of case studies or customer success stories. And you’d be right. But the stories don’t stop there. Every piece of copy has the potential for sharing a story.

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How to make technical writing interesting

How to make technical copywriting projects interesting

September 5, 2019

Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.

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Avoid Hidden Pitfalls of B2B Copywriting

5 Pitfalls to Avoid in B2B Copywriting

August 8, 2019

When you’re working your way towards a successful B2B writing career, you’re likely to stumble into a pitfall or two. You’re likely aware of some […]

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How to Use Voice Search SEO to Your Advantage

How to Use Voice Search SEO to Your Advantage

July 8, 2019

The use of voice search is growing rapidly. Here’s how to integrate voice search SEO into your copy.

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How to Win Business with B2B Video Marketing — Infographic

10 Tips for Maximizing Video SEO

June 10, 2019

Generate higher results in search engines when you use key video SEO tactics. Here are 10 tips to help you get attention and maximize video views.

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2019 AWAI Copywriting Bootcamp Live Blog

2019 AWAI Copywriting Bootcamp Live Blog

May 14, 2019

Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2019 AWAI Copywriting Bootcamp.

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Crash Course in B2B Quizzes

The Powerful Sales Copy Tool Hiding in Plain Sight

May 13, 2019

There’s a powerful sales tool on B2B websites most copywriters never think about. Here’s what it is and how you can use it to help your clients.

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