B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!
If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.
Read More …When a visitor arrives at your site, what do they do? How can you know for sure? Better than a crystal ball, website analytics show you exactly what they are doing.
Read More …If you’re adding quizzes to your services for B2B client lead generation, use these seven selling points to prove their worth.
Read More …Sometimes, infusing humor into your copywriting projects can make the copy more effective. Here are some considerations and examples…
Read More …Learn how to craft a call-to-action that’s customized to your client’s brand and goals — for effective copy and happy clients.
Read More …If you ever find yourself searching for topic ideas for your content marketing job, read on for some great idea generation techniques.
Read More …In B2B content marketing, you really need to get this one thing correct, or your copy will fail. Use these best practices to succeed.
Read More …In this web training, Charlene Boutin shows us how to use B2B quizzes to market yourself and your clients, with details on how to create the quizzes, what to ask, and how to get customers to your quiz.
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