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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

AWAI Copywriting Bootcamp

2018 AWAI Copywriting Bootcamp Live Blog

October 15, 2018

Get tips, tricks, and copywriting insights from world-class copywriters in this live blog from the 2018 AWAI Copywriting Bootcamp.

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How to Get B2B Scriptwriting Work (Part 1)

How to Get B2B Scriptwriting Work (Part 1)

October 11, 2018

Writing scripts for B2B companies can be a lot of fun, and lucrative, too. But getting those gigs requires a slightly different approach. Here’s how to do it.

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Why Copywriting Deadlines Work — and How to Use Them to Your Advantage

How to Use Deadlines to Your Advantage

October 8, 2018

Copywriting deadlines are a powerful tool in helping you get your work done… and probably in more ways than you’ve thought about.

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Reality Blog: Handling Client Copy Revision Requests

Reality Blog: Handling Client Copy Revision Requests

September 26, 2018

There are times clients make copy revision requests. Here’s how to handle them professionally.

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A Secret and Powerful B2B Copywriting Tip

A Secret and Powerful B2B Copywriting Tip

August 30, 2018

This little-known B2B copywriting tip can make writing B2B copy easier and much more effective.

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3 Ways to Make Your B2B Copy More Compelling to Decision Makers

3 Ways to Make Your B2B Copy More Compelling

July 19, 2018

Follow these three tips and your B2B copy will be more engaging and more appealing to decision makers.

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Reality Blog: Tips for B2B Copywriting Research

Reality Blog: Tips for B2B Copywriting Research

July 18, 2018

Research is a vital part of writing good copy. How do you do it? And how can you keep better notes? Here are some tips

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7 Effective Strategies for Generating B2B Leads

7 Effective Strategies for Generating B2B Leads

July 9, 2018

Your B2B clients are always looking for ways to get more leads. Here are seven strategies you can use.

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A 5-Step Method for Writing Better B2B Sales Copy Faster

A 5-Step Method for Better B2B Sales Copy

June 28, 2018

Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier.

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When Should You Charge for B2B Copywriting Revisions?

When Should You Charge for Revisions?

June 14, 2018

When a client wants revisions to your copywriting project, you might be justified in asking for more money.

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