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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

How to Write Effective B2B Email Subject Lines

How to Write Effective B2B Email Subject Lines

March 12, 2018

Email subject lines determine which emails get attention and get opened. They can make the difference between a winning and a losing email campaign.

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Reality Blog: How to Blast Through Writer’s Block

Reality Blog: How to Blast Through Writer’s Block

February 21, 2018

Every writer experiences writer’s block now and then. Here’s how to overcome it so you keep moving forward.

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How to Choose and Work with B2B Influencers

How to Choose and Work with B2B Influencers

February 12, 2018

Working with B2B influencers can be an effective marketing strategy. Here’s how you can find and work with B2B influencers.

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Leverage Your Product Knowledge as a B2B Writer

Leverage Your Product Knowledge as a B2B Writer

January 25, 2018

When you use what you know about a product or a market on other projects, you’ll write faster, have more fun, and get more work.

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Building Bridges with Storytelling Emails that Sell Like Crazy

Storytelling Emails that Sell Like Crazy

January 8, 2018

Storytelling emails can build a bridge from your prospect’s experience to your sales message. Here’s how.

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How to Write Effective B2B Headlines

How to Write Effective B2B Headlines

December 14, 2017

When you write effective B2B headlines, your copy gets read. Here are easy ways to make any B2B headline stronger.

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Email Marketing: The B2B Buyer’s Progression

Email Marketing: The B2B Buyer’s Progression

December 11, 2017

In this video interview, Steve Slaunwhite discusses B2B email marketing and the type of content to include in each email in an email series.

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5 B2B Copywriting Tips from the Experts

5 B2B Copywriting Tips from the Experts

November 30, 2017

Regardless of where you are in your copywriting journey, these five B2B copywriting tips will help you reach your goals faster.

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4 Ways to Prevent Image Theft in WordPress

4 Ways to Prevent Image Theft in WordPress

November 27, 2017

It’s easy to prevent image theft from a WordPress site. Use these four methods to protect the images you post online.

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Know Your Target Market to Make More Sales

Know Your Target Market to Make More Sales

November 20, 2017

Mary Rose Maguire shares how she gets insights into any target market to better connect with prospects so her copy gets more sales.

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