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B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!
Email subject lines determine which emails get attention and get opened. They can make the difference between a winning and a losing email campaign.
Every writer experiences writer’s block now and then. Here’s how to overcome it so you keep moving forward.
Working with B2B influencers can be an effective marketing strategy. Here’s how you can find and work with B2B influencers.
When you use what you know about a product or a market on other projects, you’ll write faster, have more fun, and get more work.
Storytelling emails can build a bridge from your prospect’s experience to your sales message. Here’s how.
When you write effective B2B headlines, your copy gets read. Here are easy ways to make any B2B headline stronger.
In this video interview, Steve Slaunwhite discusses B2B email marketing and the type of content to include in each email in an email series.
Regardless of where you are in your copywriting journey, these five B2B copywriting tips will help you reach your goals faster.
It’s easy to prevent image theft from a WordPress site. Use these four methods to protect the images you post online.
Mary Rose Maguire shares how she gets insights into any target market to better connect with prospects so her copy gets more sales.