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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

Know Your Target Market to Make More Sales

Know Your Target Market to Make More Sales

November 20, 2017

Mary Rose Maguire shares how she gets insights into any target market to better connect with prospects so her copy gets more sales.

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When to Use B2B Long Form Copy

When to Use B2B Long Form Copy

November 16, 2017

While much of B2B copywriting involves short copy, there are times you’ll want to use B2B long form copy. Here are seven examples.

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Katie Momo in-house copywriter

A Chat with an In-House Copywriter

November 7, 2017

On November 15, we’re chatting with the lively Katie Momo about her copywriting journey and life as an in-house copywriter.

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B2B Writing Success Member Update —October 2017

October 26, 2017

Join us October 30 for a wrap-up of the recent AWAI Copywriting Bootcamp and an update for what’s new and coming on the site.

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AWAI Copywriting Bootcamp

2017 AWAI Copywriting Bootcamp Live Blog

October 6, 2017

Get tips, tricks, and copywriting insights from world-class copywriters in this live blog from the 2017 AWAI Copywriting Bootcamp.

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B2B Clients: The Most Important Question

B2B Clients: The Most Important Question

September 14, 2017

When talking with a potential B2B client, ask this one question to open the door to more project opportunities.

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2017 and Beyond: What’s Hot in B2B Copywriting

2017 and Beyond: What’s Hot in B2B Copywriting

September 5, 2017

On September 7, Steve Slaunwhite will discuss the trends he sees in B2B copywriting and the best opportunities for freelancers today.

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4 Ways to Boost Your Creativity

4 Ways to Boost Your Creativity

August 31, 2017

Use these four tips to boost your creativity so your B2B copy grabs your prospect’s attention and gets results.

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B2B Copy Critiques

B2B Copy Critiques

August 22, 2017

On August 28, join us for a live B2B copy critique. You’ll see how edits happen in real time and get pointers for your own copy.

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How to Write About a Brand

How to Write about a Brand

August 7, 2017

When you need to write about a brand in your copy, use these tips to make the process easy and effective.

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