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B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!
Mary Rose Maguire shares how she gets insights into any target market to better connect with prospects so her copy gets more sales.
While much of B2B copywriting involves short copy, there are times you’ll want to use B2B long form copy. Here are seven examples.
On November 15, we’re chatting with the lively Katie Momo about her copywriting journey and life as an in-house copywriter.
Join us October 30 for a wrap-up of the recent AWAI Copywriting Bootcamp and an update for what’s new and coming on the site.
Get tips, tricks, and copywriting insights from world-class copywriters in this live blog from the 2017 AWAI Copywriting Bootcamp.
When talking with a potential B2B client, ask this one question to open the door to more project opportunities.
On September 7, Steve Slaunwhite will discuss the trends he sees in B2B copywriting and the best opportunities for freelancers today.
Use these four tips to boost your creativity so your B2B copy grabs your prospect’s attention and gets results.
On August 28, join us for a live B2B copy critique. You’ll see how edits happen in real time and get pointers for your own copy.
When you need to write about a brand in your copy, use these tips to make the process easy and effective.