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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

How to Write Effective B2B Headlines

How to Write Effective B2B Headlines

December 14, 2017

When you write effective B2B headlines, your copy gets read. Here are easy ways to make any B2B headline stronger.

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Email Marketing: The B2B Buyer’s Progression

Email Marketing: The B2B Buyer’s Progression

December 11, 2017

In this video interview, Steve Slaunwhite discusses B2B email marketing and the type of content to include in each email in an email series.

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3 tips to get more work

5 B2B Copywriting Tips from the Experts

November 30, 2017

Regardless of where you are in your copywriting journey, these five B2B copywriting tips will help you reach your goals faster.

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4 Ways to Prevent Image Theft in WordPress

4 Ways to Prevent Image Theft in WordPress

November 27, 2017

It’s easy to prevent image theft from a WordPress site. Use these four methods to protect the images you post online.

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Know Your Target Market to Make More Sales

Know Your Target Market to Make More Sales

November 20, 2017

Mary Rose Maguire shares how she gets insights into any target market to better connect with prospects so her copy gets more sales.

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When to Use B2B Long Form Copy

When to Use B2B Long Form Copy

November 16, 2017

While much of B2B copywriting involves short copy, there are times you’ll want to use B2B long form copy. Here are seven examples.

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Katie Momo in-house copywriter

A Chat with an In-House Copywriter

November 7, 2017

On November 15, we’re chatting with the lively Katie Momo about her copywriting journey and life as an in-house copywriter.

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B2B Writing Success Member Update —October 2017

October 26, 2017

Join us October 30 for a wrap-up of the recent AWAI Copywriting Bootcamp and an update for what’s new and coming on the site.

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AWAI Copywriting Bootcamp

2017 AWAI Copywriting Bootcamp Live Blog

October 6, 2017

Get tips, tricks, and copywriting insights from world-class copywriters in this live blog from the 2017 AWAI Copywriting Bootcamp.

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B2B Clients: The Most Important Question

B2B Clients: The Most Important Question

September 14, 2017

When talking with a potential B2B client, ask this one question to open the door to more project opportunities.

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