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B2B Sales Copy

B2B sales copy is the direct-response side of B2B copywriting and includes lead generation, website copy, sell sheets, video scripts, key message copy platforms and more!

Writing in your clients brand voice

How to Write about a Brand

August 7, 2017

When you need to write about a brand in your copy, use these tips to make the process easy and effective.

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B2B Writing Success Member Update — August 2017

B2B Writing Success Member Update — August 2017

July 28, 2017

Join us August 1 and find out three strategies to quickly take your writing skills from novice to seasoned expert.

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An Easy 5-Step Email Copywriting Formula

An Easy 5-Step Email Copywriting Formula

July 20, 2017

When you’re writing promotional emails, this copywriting formula will keep you on track so your emails get results.

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How to Write B2B Emails Your Audience Can’t Wait to Open

How to Write B2B Emails That Get Opened and Read

July 17, 2017

B2B emails don’t have to be dull and lifeless. Use these tips to write emails your audience can’t wait to open and read.

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3 B2B Copywriting Productivity Tips

3 B2B Copywriting Productivity Tips

July 13, 2017

These B2B copywriting productivity tips are a bit unusual but they can help you write copy much faster without sacrificing quality. Give them a try!

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Letter of Introduction

Writing Email Copy for B2B Companies

July 11, 2017

Find out how B2B companies are using email today and how you can capitalize on their need for trained copywriters.

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CREATE: A Copywriting Checklist to Make Your Copy Soar

A Copywriting Checklist to Make Your Copy Soar

July 10, 2017

Use this helpful copywriting checklist to make your copy stronger and more effective. You’ll want to keep this checklist handy!

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A Secret from Copywriting Legend Claude Hopkins

A Secret from Copywriting Legend Claude Hopkins

June 12, 2017

What seemed like junk ended up being a treasure from copywriting legend Claude Hopkins.

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Three Tips for Cold-Calling Consultations

Three Tips for Cold-Calling Consultations

May 8, 2017

Cold-calling isn’t just for getting copywriting clients. You can also offer cold-calling consultations to your clients.

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The Best Lead Magnet for Freelance Copywriters

The Best Lead Magnet for Freelance Copywriters

May 4, 2017

There are many different formats for lead magnets. Which works best for freelance copywriters? Steve Slaunwhite gives you his advice.

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