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Business Basics

Owning a freelance business is so much more than just writing. Don’t be overwhelmed – these resources will guide you through all aspects of running a business including financial management, scheduling, working with other freelancers, and much, much more!

Reality Blog: Freelance or a Copywriting Job?

Reality Blog: Your Options ─ Freelance or a Copywriting Job?

September 15, 2021

Copywriter options are to take a job or freelance, right? We’ll discuss their pros and cons, and a third option to consider, too.

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How to Leverage Your Business Advantage

How to Leverage Your Business Advantage to Grow Your Copywriting Client Base

September 2, 2021

You likely have an advantage in your business you’re not leveraging. Here’s how to use that advantage to grow your client base.

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Be Flexible in Your Prospecting Mindset

Succeed by Using Flexibility in Your Prospecting Mindset

August 30, 2021

Being focused on your goals is important to your freelance biz… but flexibility in your prospecting mindset increases your success.

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Are Agency or Direct Clients Better for Your Biz?

Are Agency or Direct Clients Better for Your Freelance Business?

August 12, 2021

Is working for agency clients versus direct clients better for your freelance business? Here’s what to think about.

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designing your freelance website

Reality Blog: Designing Your Freelance Website

August 11, 2021

Designing a website can be challenging. So today, I cover the basics of web design, from layout to colors and even the fonts.

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7 Steps to Increased LinkedIn Engagement

7 Steps to Increased LinkedIn Engagement on Your Posts

August 9, 2021

Use these seven steps to organically increase LinkedIn engagement in your posts and increase your network and client pool.

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3 Common Challenges of a New B2B Project

3 Common Challenges of a New B2B Copywriting Project

July 27, 2021

You landed that new B2B copywriting project! Don’t let roadblocks derail you. Here are three common challenges and how to overcome them.

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Pre-Production Checklist for B2B Video Marketing

Use This 7-Point Pre-Production Checklist for B2B Video Marketing

July 26, 2021

Give your clients what they need to make their B2B videos successful. Use this seven-point pre-production checklist to guide them.

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Landed Your First Client? Now What?

Landed Your First Client? Now What?

July 22, 2021

When you start working with a new client, or even your first client, you want to come across as organized and competent. Here’s how to set client expectations and showcase your professionalism.

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Reality Blog: Overbooked & Overwhelmed II

Reality Blog: Overbooked and Overwhelmed Part II

July 21, 2021

I want to look at the lessons learned from being overbooked and overwhelmed because I said “yes” to every writing project last week.

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